Marketing Manager and Content Writer
Resume:
V O L U N T E E R E X P E R I E N C E
Northern California Family Dog Rescue
San Francisco, California
Nov 2016 – Jun 2017
Save Our Street Dogs Singapore
Jan 2017 - Feb 2021
https://estellelimlw.wixsite.com/portfolio
@estellelimlw
************@*****.***
C O N T A C T M E A T
S K I L L S
Content Writing
Proofreading and Editing
Social Media Management
SEO and Keyword Research
Digital Analytics
C O N T E N T S P E C I A L I S T
ESTELLE DI FRANCIA
P R O F E S S I O N A L E X P E R I E N C E
Wrote listicles and food reviews for Eatbook.sg, food blogging site of The Smart Local
The Smart Local Singapore
Freelance Writer Dec 2016 - Jun 2017
Content producer for Singapore Press Holdings websites https://stomp.straitstimes.com/ and http://www.asiaone.com/ Daily responsibilities include keeping in touch with current topics and hot talking points among netizens, aggregating news and entertainment content, editing and uploading of videos and photos, posting on social media channels, editing entries and conducting interviews for content submitted by readers. Job scope also includes attending media events and press trips to write feature and travel articles.
Singapore Press Holdings Singapore
Digital Content Writer Oct 2013 - Oct 2016
Vallejo, California
Wrote lifestyle, tech and business-related news for yp.sg Global Yellow Pages Limited Singapore
Freelance Writer Jul 2016 - Jun 2017
Added responsibilities include development of content marketing strategies, client correspondence, editing, overseeing of team projects, and coordination between different departments to produce copywriting, design and website needs.
Broctagon Fintech Group Singapore
Marketing Manager Aug 2018 - present
Copywriter Jun 2017 - Aug 2018
B2B copywriting needs for forex, blockchain and liquidity services. Branding, website content, brochures, expo booth materials, forex and crypto related articles, video scripts, social media content and other editing needs.
B2C copywriting involves client work for forex brokers, exchanges, blockchain projects, helping companies to launch ICOs. Responsibilities include Whitepaper drafting and editing, client websites, marketing collateral, social media content, press releases, articles and more.
E D U C A T I O N
SIM-UB Student Council (Jan 2011 –
Jan 2012)
Editorial team for the ‘Buffalo Horn’
student newsletters
Singapore Institute of Management
(SIM Global Education) Singapore
Aug 2010 - Jul 2012
Bachelor of Arts in Communications
State University of New York at Buffalo
Buffalo, New York
Aug 2012 - Jun 2013
Bilingual (English and Mandarin)
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