Development Assistant Communications Consultant
Resume:
*****************@*****.***
*** ******* **, *******, ** 75019
SKILLS
Dynamic leader experienced in business
strategy development, product development,
marketing strategy and communications.
Independent, resourceful and seamless cross-
cultural navigator, working with diversified
audience of stakeholders.
Strong financial services background across
private sector and NGOs.
Able to classify and break down broad goals
into tailor designed programs to suit different
audiences.
Strong focus on operating and quality control
while mitigating risk to staff, customers,
premises or reputation.
Swift and apt learner and negotiator,
committed to the achievement of business
sales and income targets.
EDUCATION
American University in Cairo
Cairo, Egypt
Graduate Diploma: Integrated Marketing
Communications, graduated with GPA 3.74.
Partnership with the AUC and International
Advertising Association (IAA).
American University of Cairo
Cairo, Egypt
Bachelor of Arts: Business Administration,
Marketing Concentration, graduated cum
laude 3.59 GPA.
MARWA EL-MAGHRABY
PROFESSIONAL SUMMARY
Strategic Marketing and Communications Consultant with firm grasp of corporate messaging and branding. Possessing strong work ethic combined with exceptional writing, editing and research skills.
WORK HISTORY
Freelancer - NGOs And Private Sector Clients - Strategic Marketing & Communication Consultant
Cairo, Egypt • 04/2006 - Current
General tasks include:
Develop strategic marketing and communication plans in line with client's objectives, while suggesting communication tactics within varying budgets and target groups
Cultivate stakeholder relationships and involvement
Oversee and review implementation of annual plans to assess progress and ensure adherence to communication goals
Design public awareness campaigns to introduce new businesses or increase awareness for existing ones
Handle Public Relations campaigns to increase business involvement in community events and suggest crisis management solutions where required
Manage mobilization and performance of short-term communication consultants during projects
Sample of successful projects:
Communication Capacity Building for EU funded Project with Egyptian Ministry of Trade and Industry - designed communication training program, aided in identification of suitable staff for communication department, started capacity building of selected teams and designed tailored programs to advance their skills with on-the-job training and ongoing assessments until team proved autonomy
Public Awareness and Communication Strategy campaign for EU funded project in the leather and tanning sector - conducted market research to identify key target groups for whom to promote vocational training, drafted public awareness and communication strategy to promote technical education and vocational training in Egypt, and formulated messages and specified communication tactics per group across different channels to ensure maximum cost efficiency. USAID - Task Leader, Senior Comm & Public Awareness Cairo, Egypt • 05/2005 - 04/2006
Developed an integrated marketing and communication strategy for the Ministry of Investment on introduction of mortgage finance to the Egyptian market employing involved stakeholders like ministries, banks, mortgage companies and media.
Designed the Communication Work Program for The Mortgage Finance Authority that will enable them to kick off targeted communication initiatives, market LANGUAGES
Excellent Command of English and Arabic
Proficient in French
awareness, media education to involve market players.
Led and integrated the public awareness and communication activities with USAID, Ministry of Investment and Mortgage Finance Authority in accordance with appropriate standards and protocols.
Partnered and managed diversified teams across functions towards achievement of measurable timely goals and led different teams from within the project or government authorities towards achievement of communication goals.
Published regular progress reports internally to inform stakeholders of achievements and highlight areas for improvements. Also, produced presentations and reports to senior management at USAID, Ministry of Investment and Mortgage Finance Authority.
Planned various events for the Capital Market Authority, Mortgage Finance Authority and Egypt Financial Services Project.
Established favorable relations with the media and introduced different stakeholders in press conferences and media events. Namely, Head of the Mortgage Finance Authority and Head of the Monetary Authority. Barclays Bank Plc - Marketing Manager
Cairo, Egypt • 05/2001 - 01/2005
Awarded an excellence award for best marketing manager driving performance across Africa in recognition for leading the retail teams towards exceeding sales target by 30% across lending and savings products.
Planned a full rebranding strategy after the acquisition of Barclays Bank PLC including external and internal communication initiatives.
Ensured brand representation at all times by carrying internal trainings to staff on new brand values and standards empowering them to own and protect it.
Revised all supplier agreements to guarantee cost efficiency and managed bids for new advertising agency and printing houses to local companies resulting in 70% savings to price and improved delivery timeframe.
Contributed to quadruple growth of viable customer segments by recommending creative tactics to target and sustain them.
Introduced creative initiatives to drive performance like Campaign Support Caravan, Brand Champions, Events Task Force and others to strengthen relations across functions and improve staff involvement in bank activities.
Sat on the Change Advisory Board, Think Tank business community and member of all steering committees and new projects work groups. Barclays Bank Plc - Marketing Services & Product Development Assistant Cairo, Egypt • 05/2000 - 05/2001
Founder of Product Development department.
Supported request for new products with market study, cost-benefit analysis, assist in package designing or new products, embed added value in product design, by cooperating with IT to develop and test new product applications.
Prepared illustrative training presentations and marketing promotional material on the new product features, benefits, procedures for diversified stakeholders.
Ensured coverage of new products complied with legal and audit requirements. Citibank Egypt - Assist. Operations Lead In Global Consumer Banking Cairo, Egypt • 05/1998 - 05/1999
Responsible for the unit responsible for card and statement production.
Drafted the operational manual of the unit outlining the multiple departmental functions and procedures of card production, statement issuance and delivery.
Designed process maps illustrating operational work flow in order to monitor production time and optimize turnaround time within Citibank's global service standards.
Performed User Acceptance Tests and managed logistics functions like stock, customs clearing besides all purchasing needs.
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