Douglas B. Hazlett

973-***-****/adq61c@r.postjobfree.com

Consummate Sales & Marketing Executive

Data-driven creative executive with substantiated leadership and revenue growth in extremely competitive markets; championed a boundless array of sales & marketing responsibilities, including new product launches, sales operations, relationship, and sales management, and building the infrastructure for companies to scale for truly incremental growth.

Adept at hiring and developing top talent, identifying, and opening new channels, inspiring sales teams to record growth, and amassing skills crucial to exceeding results under all circumstances.

Skilled in leveraging on-line and off-line innovative strategies that drive sustained growth, expanded revenue, amplified brand awareness, and advanced customer acquisition in Fortune 500 and start-up companies.

Areas of Expertise

Sales and Mktg. Leadership

Problem Solving

Strategic Partnerships

Revenue and Profit Growth

Strategic Planning/Execution

Voluminous Innovation

Business Process Advancement

Cross-Functional Collaboration

B2B, B2C, DTC Customer Service

Executive Leadership

Team Leadership

Interpersonal Skills

Professional Experience

Shark Marketing, Covington, KY (10/2020 to Present)

Owner/President of Omni-Channel Marketing Company

Marketing firm specializing in omni-channel interactive marketing. Developed new websites and executed multifaceted marketing campaigns to build awareness for a plethora of companies. Identified prospects by channel and leveraged multiple touch points rotating traditional & digital marketing tools to drive maximum awareness and sales. Collaborate with business unit sales & operational leaders to identify and execute new lead generation campaigns, including email marketing, events, SEM/SEO, and social media. Specialize in marrying Direct Mail & Digital for ecommerce firms. Combination of on & off-line marketing tools drives a 20% increase new users, with orders 1-1/2 X larger than digital only consumers with an ROI of 5X-6X.

THE HENNEGAN COMPANY – AN RR DONNELLEY COMPANY, Florence, KY (11/2015 to 9/2020)

Hennegan Exec. V. P. of Sales & Marketing/BDM for RRD Enterprise Sales (RRD #1 WW Mktg. Services & Print Provider @ $7.5b)

Led vision, strategy for company--a national marketing services/print provider leveraging omni-channel marketing for B2B, B2C/DTC companies. Architect of on-line/off-line campaigns propelling visibility & revenue in a fiercely competitive industry.

Led Hennegan Sales Team—7 reps nationally ($40mm in Sales), delivering a record-breaking double-digit increase in local sales vs. single digits for RRD over 4 years. Spear headed major prospecting events for Hennegan/RRD nationwide.

Repositioned firm as marketing services provider w/intro of digital platforms, new website, Omni-channel automated marketing.

Share of wallet up for 63% of clients via a wider solutions portfolio (i.e., Airstream, Audi, FCA, Ford, Tiffany, among others)

Developed/executed marketing campaigns across verticals, capturing a multitude of prospects. New customers added included: George Jensen, Guess, Humana, Johnathan Adler, John Hardy, Kroger, Kohl’s, Meredith, RJR, USTA, among others.

Direct sales of $2mm annually included: Meredith, John Hardy, Green Mountain, Morgan Stanley, Zenescope, among others.

Led the adoption of salesforce.com for the Hennegan Sales team including Zoom Info, Pardot, SFDC Marketing Cloud.

SANDY ALEXANDER, Clifton, NJ (2006 to 2015)

Vice President of Marketing, Sales Administration & Sustainability

Overcame intensely competitive market growing leading provider ($9omm) of data driven offset, digital & RVM marketing.

Intro and marketing of these 2 divisions accounted for 100% of SA’s growth in profits while representing 25% of Total Sales.

Increased RFQ win rate by 25% via intro of cross-functional team/platform scalable across the total organization.

Transitioned business from print to marketing services with 1-to-1 Personalization and automated marketing campaigns.

Rebranding drove personal wins with PWC, Royal Caribbean, and OXO -- accounting for $2mm in sales on an annual basis.

Instituted social responsibility as core pillar of SA. Won Environmental Awards driving SA to 100% wind energy.

Early Career

Vice President of Marketing & Sales: LPT Thebault Company -- personal clients included Burberry, Rutgers, B of A

Vice President of Marketing & Sales: North American Baking: start-up branded & private label manufacturer

Nabisco: General Manager, Sr. Director, GPM -- -Convenience Channel; Diversified Mktg. Channels, Oreo, Ritz and more

Education & Professional Development

Cornell University Johnson Graduate School of Management

Master of Business Administration, Concentration in Marketing and Finance

Cornell University

Bachelor of Science Degree in Business and Ecology

Executive Program – Harvard Business School

Select accomplishments

HENNEGAN COMPANY – Led rebranding with new website, multi-channel automated marketing campaigns and prospecting events. Managed & mentored #1 local sales team in US, dramatically outperforming RRD Enterprise Sales.

HENNEGAN COMPANY – Led Sales Team w/Fortune 100 firms including: Tiffany, FCA, Ford, VW/Audi, Morgan Stanley, John Hardy, etc. Won $3mm deal on FCA Welcome Kit, and multi-years of Tiffany catalog $1mm+). Led cross functional RRD team developing a portal for Morgan Stanley’s Financial Advisers, $80mm account.

SANDY ALEXANDER – Developed & implemented new branding for 1-to-1 VDP and Wide & Grand divisions, via new website, marketing collateral, prospecting campaigns, and events. Spearheaded adaptation of SFDC by the sales team.

NABISCO − Recognized as one of Ad Age’s Top 100 Marketers of the Decade for conceiving and launching Nabisco mini snack products that included Ritz Bits, Mini Oreo, and Mini Chips Ahoy, establishing a new $1 billion category.

NABISCO − Contributed to firm’s intellectual property with patents for technical design of Ritz Bitz & Mr. Salty Pretzels, GM of Convenience DSD test, launching a new distribution system.

NABISCO – Led marketing for Diversified Mktg. Channels ($500mm) via new sizes & promotional packs and across Big Box Stores, Convenience Stores, Mass Merchandisers, and Drug Stores. Division grew 25% during my tenure.

NABISCO – Led iconic brands to record growth (Ritz and Oreo). Introed innovative products with seasonal/special editions of Halloween & Holiday Oreo, single serve, club packs & Anniversary Tins. Also Awarded VOY by Walmart.

CLOROX – Brand marketing out of business school. Brand assistant on Clorox Pre-Wash and ABM on Hidden Valley Salad Dressing. Successfully launched national introduction of “liquid” Hidden Valley Ranch Salad Dressing.

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