Branding Social Media Email Marketing Digital Marketing Social

Anthony De Caro Digital Marketing

Seattle, WA ***09 206-***-**** *************@****.*** linkedin.com/in/anthonydecaro

Professional Experience

Reuben’s Brews

Digital Marketing Intern

Seattle, WA

2021

• Provided consultation with a local small business to determine a decision question and research question to help guide research into their current marketing problem

• Generated an in-depth research paper using a combination of secondary data and primary data gathered from surveys with customers

• Developed an executive summary that concluded the purpose of the research paper and the key points, as well as results and recommendations

• Produced an integrated marketing plan that directly addressed the company’s marketing problem, a plan to overcome the problem, and the marketing objectives and strategies to execute the proposed tactics

• Executed outlined social media tactics to increase total sales of Reuben’s Brews Advent Calendars, drive awareness of their current Christmas holiday promotions, and increase consideration that the company has a vast assortment of high-quality beers

• Monitored key performance indicators and measurements across Instagram Insights Indigo Real Estate

Indigo Real Estate

Leasing Consultant

Seattle, WA

2021 – Currently

• Maintain consistent organization and record keeping of current vendor contacts, prospect guest cards, and current resident information in an office administrator capacity

• Create & implement promotions, including creative online advertising, direct marketing, social media outreach and resident events

• Operate Yardi Voyager for current resident and property information, as well as facilitate the Yardi CRM to manage incoming leads from current promotions

• Perform weekly market surveys and research to ensure property remains competitive, including scouting new and upcoming properties

• Interact 1 on 1 with prospects to fill their needs and find the home the best fits them

• Build strong working relationships with current customers/residents to ensure that they remain satisfied

• Utilize available resources to perform email marketing to prospects opted-in to receive emails

• Ensure property always looks it’s very best for touring prospective residents and maintain professional relationships with vendors and maintenance team for when work needs to be delegated

iAM, Alternative Media

Advertising Intern

Seattle, WA

2019 – 2019

• Performed copywriting and designed content for traditional marketing such as billboards, posters, and flyers

• Created promotional advertisements for the company

• Managed social media and content marketing

• Reached out to prospective clients and past clients who may be interested in using services again

• Regularly maintained the search engine optimization (SEO) of the company’s website to ensure that it maintained traffic

• Performed email marketing to newsletter subscribers

• Created promotional material to attract new customers

The DJ Sessions Event Services

Advertising Intern

Seattle, WA

2019 – 2019

• Organized events for clients and their performances

• Assistant produced livestreams of events on Facebook Live, Instagram Live, and Twitch TV

• Setup multi-media platforms and engaged with viewers/users

• Developed professional relationships with others in the industry that could aid me in finding clients

• Performed consistent market research to have the most attractive artists at events

Costco Wholesale

Merchandising

2018 – 2020

Seattle, WA

• Stocked merchandise to prepare for warehouse open

• Set up promotional end-caps

• Performed maintenance on aisles to ensure all merchandise was stocked and remained presentable

Costco Wholesale

Front End Assistant

Seattle, WA

2017 – 2021

• Assisted members and Front End Supervisors

• Gained experience working in multiple departments across the warehouse, building value in flexibility of skills

• Constantly upkept multiple departments

• Promoted the Costco Executive Membership and participated in other Costco promotional campaigns

• Maintained a level head in a very high paced and stressful environment Core Competencies

Education

Bellevue College

Bellevue, WA

2021

Bachelor of Applied Science in Digital Marketing

• Graduated Magna Cum Laude

• Won 2nd Place in Washington State for International Marketing, in DECA Nationals

Shoreline Community College

Shoreline, WA

2018

Associate of Arts & Applied Sciences in Marketing

• Studied marketing for medium to large size business

• Branding

• Advertising

• Email Marketing

• Google AdWords Certified

• Marketing Strategy/Planning

• Google Analytics

• Salesforce/Yardi CRM

• Search Engine Optimization (SEO)

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