ZHUO CHEN

adq5i5@r.postjobfree.com *** S.*th st, APT *08, IL 61820 217-***-****

EDUCATION University of Illinois at Urbana-Champaign Master of Science in Advertising

Expected in December 2022

GPA: 3.5/4.00

Relevant coursework: Social Media Analytics, Global Advertising San Jose State University May 2020

Bachelor of Arts in Communication Studies GPA:3.3/4.0 Minor in Advertising

Minister of Public Relation Department for Chinese Student Association in 2018 Dean's List in 2nd Semester, 2020

Relevant coursework:Interview, Mediation, Marketing Strategies, Interpersonal Communication, Organizational Communication. Slove Hair

Social Media Anaylst

Managed official Instagram and Youtube accounts, and add content to keep brand messages consistent. Reported social media performances to build positive regard for companies. Analyzed and reported social media and online marketing campaign results. Adjust sales strategies based on sales and customer profiles daily. Developed marketing content such as blogs, event promotion and advertisements for social media. Researched and analyzed competitor brands, summarized, made plans for next step monthly. Discovered Influncers, sent PR packages to promote the brand. San Jose State University Communication Department Gragphic Design Intern

Designed graphics, logos and slogans for new events published. Prepared images to coincide with social and blog posts Left Entertainment Blogs Weekly

Managed on-site evaluations, internal audits and customer surveys on Wechat Blog. Created plans and communicated deadlines to ensure projects were completed on time. Reviewed the submissions of daily reporters and pushed them to the WeChat public account platform. Developed communication, creation, traditional advertising skills needed for career. Yantai, Shandong, China

July 2020-December 2021

2019

San Jose, CA

August 2019-December 2019

20192018

Yantai Radio And Television Station

New Media Intern

EXPERIENCE

Spartan Daily

Advertising Intern

Yantai, Shandong, China

May 2019-August 2019

San Jose, CA

January 2019-May 2019

20192018

Interacted with customers by phone, email, or in-person to provide information. Assisted with design of print materials by producing basic layouts, selecting colors and tracking down appropriate images. Planned and held events for Chinese International Students in Festival. Coordinated Third Bay Area Universities Joint Spring Festival Gala’s shooting, Recording, Streaming. Organized and Designed SJSU CSA member Yearbook.

Computer

Adobe: Photoshop(Professional), Premiere Pro(Professional), Light Room(Professional), Spark(Advanced) Final Cut Pro(Professional)

Shopify Analyst(Advanced), Google Analyst(Basic), SEO Strategies, Keyword Search Microsoft: Outlook(Professional), Word(Professional), Excel(Advanced), Powerpoint(Professional) SPSS(Intermediate), R(Basic)

Self-Skill

Analyst: Social Media Marketing, Competitor Analyst Communication: Verbal and Written Communication, Mediation, Interview, Customer Service Language

Chinese(Native)

English (Professional)

Korean (Advanced)

SKILLS

ACTIVITIES Chinese Student Association

Minister of Public Relation Department

San Jose, CA

August 2017-May 2020

20192018

Contact this candidate