Student (Marketing-focused Communications and Leadership)

MAKENZY CRANDALL

Medina, MN, ***** 763-***-**** ***************@*****.*** https://www.linkedin.com/in/makenzy-c-7a0238127 CAREER OBJECTIVE

Highly motivated, experienced, and coachable graduating senior prepared to apply my proven work ethic, leadership and ability to achieve set goals in a fast-paced, competitive environment. EXPERIENCE

UNiDAYS, Remote Position (Seasonal)

Social Media Influencer, September 2021 – November 2021

• Drove over 6,000 accounts to UNiDAYS page over the course of three months

• Improved campaign performance by analyzing and adapting to insights, hashtags, and follower activity time

• Creatively crafted social media posts while adhering to precise brand guidelines Fourteen Foods, Eden Prairie, MN

Marketing Intern, June 2021 – August 2021

• Expanded the company’s Instagram following by 91% in 3 months

• Created and implemented a 6-month social media calendar consisting of daily posts and stories

• Developed a marketing campaign that raised over $300,000 for a charitable non-profit organization

• Excelled in public speaking skills through weekly in-person presentations to entire office Corporate Technologies LLC, Eden Prairie, MN

Marketing Intern, May 2020 – May 2021

• Brainstormed and wrote weekly creative content for company's social media and technical blogs which resulted in a 200% increase in leads for the sales team

• Revamped all company marketing collateral in coordination with sales team

• Tracked and optimized Google Ads, keywords, and spending to make efficient use of limited ad budget

• Developed impactful visuals for marketing campaigns using graphic design software

• Explained complex modeling approaches in simple terms to support sales growth EDUCATION

University of Minnesota - Twin Cities, Minneapolis, MN Bachelor of Arts in Communication Studies (Expected graduation: May 2022) Minor in Leadership

• GPA: 3.5 – Dean’s List

• Volunteer Activities:

o Ambassador for Monster Energy’s Up & Up College Music Festival and High Tide Music Festival o Copy editor and graphic designer for GOLDEN Magazine o Student mentor at Big Brothers Big Sisters and at 826 MSP ADDITIONAL SKILLS & INTERESTS

• Coachable mindset

• Thrives in a collaborative and fast-paced work environment

• Strong verbal and written communication skills

• Proficient in Adobe Creative Cloud and Microsoft Office Suite

• Detail-oriented with artistic and written content

• Social media systems savvy; Google, Instagram, Facebook, LinkedIn, TikTok

• Enjoy family time, exercise, travel, concerts

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