Customer Service Sales Director
Resume:
KERRY E. ALVAREZ NEUJAHR ************@*****.***
www.linkedin/in/kerryneujahr
Orlando, FL
SUMMARY
Innovator and top producer in changing media industry and adverse economy. Capitalizes on constant change with new revenue streams and original programs that drive client investment, satisfaction and retention. Passion for selling real value and performs above goal assignments. Problem solver, creative thinker and collaborator dedicated to optimizing client deliverables.
KEY STRENGTHS
* New and organic revenue growth * Create campaigns, programs and products
* Strategic Planning * Team Leadership
* Client relations and retention * Account Management
* Prospecting and Cold Calling * Negotiator and Closer
* Cross-functional collaboration * Problem Solver
* Hunter Mentality * Closer
PROFESSIONAL HISTORY
American Automobile Association (AAA) – Multimedia Account Manager 2020 – Present
Strong producer exceeded sales targets by more than 40% in 2021. Top producer of new customers buying AAA core product/annual renewal program. Develop and present a multimedia suite of omnichannel advertising solutions for AAA approved lodging, restaurants, attractions, hotel Management Companies and related segments in the travel industry. Build and maintain relationships with key decision makers. Maintain existing customer base of hundreds of hotels, branded and independent, while continually prospecting and growing new business in assigned territory across multiple States.
3 Dog Communications LLC – Managing Partner 2014 – 2020
Launched businesses to operate as an independent owner representing multiple media platforms offering strategic advertising options for the small business owner. Launched, in Publisher role, a monthly glossy community magazine, a part of the N2 Publishing franchise, through cold calling in hunter/prospector rolls and content development. Successfully opened Orlando area BirthdayPak franchise direct mail media. Call points include, local businesses, via phone and face to face engagements. Marketing platforms target affluent communities and consumers who are typically difficult to reach.
Personal Achievements:
FY 2 – 80% retention rate of BirthdayPak advertisers based on results and customer service
Opened Orlando area BirthdayPak franchise ahead of schedule based on franchisor standards
Launched monthly magazine in 4 months
Curate all content and a built steady advertiser base of 40+ advertisers of small business owners for a monthly, glossy neighborhood publication in Central Florida
Closed over $1M in sales in 3 years for local area N2 Publishing publication
Bonnier Corporation – Orlando, FL 2005 – 2014
International, multimedia entity, operating 175 companies in 21+ countries. In the U.S., the company ranks as the leading developer of passionate, enthusiast audiences with over 50 special-interest brands and related multimedia projects and events.
Publisher – ISLANDS (2011 – 2014)
Manage $3M annual advertising revenue for ISLANDS brand (a 30-year old multimedia travel publication with national circulation). Editorial content covers global experiential island travel. Lead international sales team of 9 in advertising and sponsorship sales for print, email, online, mobile, social media and custom programs. Global client base comprises Destination Marketing Organizations (DMO’s), luxury resort properties, hotel management companies, hotel chains and independent hotel and resort owners.
Personal Achievements:
Turned around underperforming brand; achieved sales targets for 4 consecutive months for the first time in 2 years, hitting all goals YTD and on target for 2012
Increased sales YOY 10%+ for each of 3 monthly issues; grew digital revenue 27%+ YOY last 5 consecutive months
#1 ranking in growth against competition YOY per Publishers Information Bureau (PIB) 2/2012
Maintain personal account base of 25% of total brand revenue and exceeded quota by 25%
Regional Sales Director – Caribbean (2007 – 2011)
Responsible for multi-channel advertising sales in the U.S. and Caribbean for portfolio of 4 national brands – ISLANDS, Caribbean Travel + Life, Destination Weddings & Honeymoons and Spa. Performed consistently above quota with annual quota assignment growth of 30%.
Personal Achievements:
Consistently ranked #1 sales producer YOY
Only Rep to meet 2011 sales target; managed portfolio of accounts growing revenue from $900K to more than $1.3M over a 4-year period
#1 Rep in all platforms of digital sales
First team member to produce sales revenue for new iPad apps
Achieved 30% growth since 2007 in industry-impacted downturn that diminished travel
Territory Manager – Caribbean (2005 – 2007)
Managed print, email, online advertising sales for national brand Sport Diver, publication for PADI diving Society.
Personal Achievements:
FY 2007 - Increased new business development revenue by 15%
Achieved quota both years
Promoted to Regional Sales Director
EDUCATION
Michigan State University / Wayne State University – Detroit, MI ● Business Management, Marketing and Advertising
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