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HEIDI SWANSON

BATAVIA, IL ***** 630-***-**** adq2tx@r.postjobfree.com

Engaging, client-centered account leader focused on uncovering market opportunities, developing targeted strategies and advancing the organization’s brand, mission and vision for success. Intuitive, “Big Picture” vision, drawing connections that define, sharpen, and strengthen brand engagement and convert insights into specific, actionable marketing objectives. Creative, collaborative team member who excels at building trusting relationships and rapport. Enthusiastic colleague with a keen sense of humor, and strong written and verbal communication. Champion of creative problem solving, agile, efficient and focused on managing expectations, delivering results and delighting customers. MATRIARCH, INC. - Care team Focused on the physical, psychological and spiritual health and well-being of key stakeholder, octogenarian and brand icon, “Da Momma” during Covid-19 lockdown. Strategized with sibling care team members to design, coordinate and successfully implement a customized “Momma Care” plan. 05/2020 – 09/2021 INDEPENDENCE VILLAGE – Senior Living Community - Naperville, Illinois Account Manager - Senior Solutions 12/2017 – 05/2020

• Researched industry trends, assessed competitive market revitalized brand messaging to focus on strengths and unique IVN features to create value, build brand awareness, and drive customer engagement.

• Implemented targeted, results and data-driven, marketing campaign strategies. Leveraged consumer insights in multi-channel print, digital and social media marketing campaigns, improving community census by 30% YOY.

• Sponsored and hosted numerous educational and social events throughout the year, and participated in community outreach and service projects to forward Independence Village community growth objectives.

• Responsible for growing occupancy, developing professional partners, referral relationships and expanding the marketing reach within the local community and Senior living industry.

• Simplified new resident on-boarding process, listened with compassion, resolved objections, managed customer expectations, and thoroughly reviewed and executed all contracts and leasing documents for smooth transition.

• Consolidated 7,000+ paper and electronic prospect data records for upload and launch of Salesforce CRM.

• Managed prospect database, sales cycle, prospect interaction improving overall lead response by 50%. DARWILL, INC. / BlueWingDirect – Automotive Marketing, Hillside, Illinois Regional Account Executive 10/2015 – 11/2016

• Introduced BlueWingAuto direct marketing solutions to US automotive dealership decision makers.

• Identified strategic opportunities creating targeted direct marketing solutions that drove customer response to achieve objectives and meet or exceed sales and profitability goals.

• Improved program/product offerings and awareness, collaborating with internal teams and clients on campaign design and strategy for dealer customized, data driven, multi-channel, direct marketing campaigns.

• Assisted in launch of Salesforce CRM, agency and client on boarding, promotion planning, creative development, project estimates, target market data analytics, campaign timelines, quality control, execution and delivery.

• Ensured steady growth within the automotive vertical tracking customer relationship activity, streamlining sales, marketing and production processes.providing high level customer service and increasing annual sales by 52%. EPSILON / ASPEN MARKETING SERVICES, West Chicago, Illinois National Automotive Group

Client Account Executive 02/2014 – 09/2015

• Increased dealer participation and sales results through the development and execution of customized, data driven Tier 3 Nissan, Infiniti, Nissan Commercial Vehicle Dealer Direct Marketing mail and email promotions.

• Streamlined "Quick Strike", ad hoc dealer program processes exceeding the annual revenue forecast by 308%, increased mail quantity by 291% and number of campaigns by 125%.

• Accurate high quality, timely implementation of numerous DM and EM client initiatives ensuring compliance of all legal standards and guidelines, improved quality control metrics and real-time estimates and budget oversight.

• Leveraged program insight to enhance the dealer experience improve ROI with timely marketing promotions, which engaged dealers as consistent marketing partners and increased overall program success and automotive sales.

EPSILON / National Automotive Group / Direct Marketing 03/2006 – 02/2014

• Team leader, consistently delivered 30 to 35% YOY of total team sales results for national, regional and customized B2B sales promotions.

• Increased customer satisfaction and client retention with turn-key direct marketing solutions for dealer groups and automotive clients including: Nissan, Infiniti, GM, Volkswagen, Ford, Chrysler, Hyundai, Kia, Subaru. 2

WILLIAMS MANAGEMENT RESOURCES, INC., Naperville, Illinois Executive Director – Chicago Dermatological Society Communications Manager – AFP Chicago, CDS, CHF, MHMA 01/2001 – 01/2006

• Led all day to day administration and operations of the Chicago Dermatological Society, consulted with the Board of Directors to identify, create and implement strategic plans to actualize the organization’s goals.

• Provided governance oversight, monitored the organization’s operations to ensure business practices complied with board regulatory and legal requirements.

• Prepared the Board Chair for meetings, captured detail notes and action items to ensure follow through and completion of time sensitive and important goals and tasks.

• Facilitated budget development and financial oversight, executed legal contracts with vendors and university partners, supported sponsorship solicitation and managed marketing and onsite continuing education events.

• Improved marketing communication strategies for key clients including: strategic planning, membership growth, education and special events, association conferences, fundraising and social media.

• Directed website redesign and content development incorporating monthly electronic newsletter, reducing client expenses by 80%. Implemented online job source for key client, increasing annual revenue by 90%.

• Responsible for creative development of print and electronic publications, “It’s My Heart” parent book, newsletters, membership directories, conference marketing materials, press releases, direct mail and email. ADBOX, INC., Hermosa Beach, California

Regional Account Director Midwest 03/1997 – 11/2000

• Introduced new point-of-purchase display system to the US Midwest region.

• Developed and directed custom point-of-purchase systems for numerous regional campaigns and promotional programs, generating over $1 million in sales.

• Cultivated B2B client relationships with executive level key decision makers via presentations, trade shows and client referrals increasing product awareness and regional sales growth by 68%.

• Clients include: Harley Davidson, Evinrude and Johnson Motors, Sears, US Cellular, General Motors. AMBROSI & ASSOCIATES, Chicago, Illinois

Account Manager In-Store Visual Marketing Division 02/1995 – 03/1997

• Directed ten member agency design/creative team as key account manager for client Sears, Roebuck and Company with oversight of numerous special events and retail visual marketing projects increasing clients to 50+

• Streamlined all aspects of account service including: creative project strategies and briefs, market trend analysis, integrated conceptual and innovative visual marketing program solutions reducing cost and turnaround by 20%

• Delivered exceptional customer service. Generated new business by developing key relationships with department leadership resulting in 22% revenue growth from special corporate and retail division projects. LEO GRAPHIC, INC., Chicago, Illinois

General Manager/Studio Operations 04/1993 – 02/1995

• Managed and directed all studio operations, team staffing, business development and client services.

• Negotiated contracts, provided detailed project budgets, prioritized schedules, and reviewed final artwork for release to key clients including: Kraft, Quaker Oats, Subway, GE, Serta, Spiegel, and Turtle Wax.

• Creative services: product packaging, catalogs, sales brochures, print advertising, logo design, and signage. HEIDI LUVAE DESIGN – Jewelry Batavia, Illinois 12/2016 – current Designer - Design and create custom, handmade one-of-kind jewelry. EDUCATION

• Bachelor of Science, Business and Theatre Arts, MacMurray College, Jacksonville, Illinois

• Advertising Copywriting, Columbia College, Chicago, Illinois

• Improvisational Training, Graduate Player’s Workshop of Second City, Chicago, Illinois

• Windows, Apple, Microsoft Office Suite, Google G Suite, Salesforce, Workfront, Canva Graphic Design VOLUNTEER

• Member of the Board of Directors – Anglican Frontier Missions, Richmond, VA

• Volunteer – Trinity Soup Kitchen, Aurora, IL

• Education Exploration/ Community Outreach Event – St. Mark’s Church Geneva, Geneva, IL

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