Area Director of Sales and Marketing

Curriculum Vitae

Michael M. Boyacii

https://www.linkedin.com/in/michael-boyacii-ba474012/

Summary of Skills

My success throughout my career has been due to my ability to develop & lead a successful team, empower them and provide them with the right support and environment so as to assist with the company’s goals. Along with Vision, Values and Strategic planning, I have extensive Project Management skills which allow me to pay attention to the details while my IT skills help me to utilize technology to get the job done correctly. I have an open communication style of management which helps me to manage both up and down successfully. In every environment I have walked into, I have been able to implement these skills to increase the revenue base, and improve processes. Address: 2B Cattai Creek Drive Kellyville NSW Australia 2155 Mobile: +61-411-***-*** Australia

Private Email: ********@*******.***

Sporting Activities: Golf, Tennis

Citizenship: Australian

Education

Secondary: Granville Boys High School

Achievement High School Certificate

Tertiary: Macquarie University 1984

Achievement Bachelor of Business & Economics

Specialist Subjects Sales & Business Management

Communications, Marketing

Computer Science

University of South Australia (MBA) 2000

Business Admin/Marketing

Computer skills: Microsoft suite of products

Opra

CRM: Sales Force/Microsoft Dynamics

EMPLOYMENT HISTORY

Employer: Stamford Hotels & Resorts South Australia/Adelaide Multi property, comprised of 2 five-star properties, total of 655 rooms. Responsible for strategic planning, sales, marketing, revenue management, pricing, market share, managing a team of 7 direct reports. Area Director of Sales & Marketing: January 2022 – Current. Played an integral role as an EXCOM team member of Adelaide city, managing a complex portfolio of $80M +, and maneuvered / spearheaded the area in all mature and emerging markets during key volatile period including, but not limited to the COVID crisis, market price war. Head hunted to stabilize/streamline operations and provide sound governance and formulate successful business plans, corroborate governance strategy, improve employee engagement survey, and operating policies. Provided persuasive stakeholder communications and worked with Board of Directors, and property owners to improve communications and steer pricing re-positioning of the luxury division.

Implemented key performance indicators (KPIs) approach for Region’s Total Revenue. Standardized revenue dashboards, and topline financial statement processes. Provide critical analysis in terms of performance and market conditions statistics. Negotiate with internal and external partners to maximize Region’s profitability. Established partnership with RM vendors to be within the global approved list Instituted operational improvements and new policies while ensuring regulatory high-quality standards across the Region. Overlooked total revenue budgets including rooms, F&B, meeting space, catering, and spa. Setup data integrity and rate parity processes.

Review and validate Business Unit and Hotel forecasts for the region. Recruit and coach sales & marketing teams, created a positive work culture. Participate and prepare rolling forecast and annual budget utilizing PMS, RMS, tools. Employer: Navarra Venues – Sydney

Five key breathtaking Sydney based venues that host weddings, conference, socials including unique event spaces with enchanted gardens.

Group Director of Sales & Marketing: 14th July 2020 – December 2021

• Build a positive culture and love for all things events!

• Built key business relationships to creatively secure a solid corporate client base.

• Promoted function and event spaces through a wide range of channels including on-site sales calls, site visits, events, telephone, and written communication to achieve agreed outcomes from the board.

• Developed successful relationships with both internal and external stakeholders. This includes but not limited to, Venue Management Teams, employees, suppliers, and industry leaders and peers to fucus on a common goal.

• Assisted in the development and Management of function software platforms.

• Successfully built key relationships with PCO’s and Event Manages to help secure more opportunities. Employer: IHG Intercontinental Hotels Group – Papua New Guinea (PNG) Area Director of Sales & Marketing: 14th June 2017 – 24 June 2020 (Made redundant due to Covid) Multi property/Brands (Holiday Inn Resorts, Holiday Inn Express, Crowne Plaza Apartments, Crowne Plaza Hotel) comprised in total four IHG hotels in Papua New Guinea (PNG). Responsible for strategic planning, sales, marketing, revenue management, pricing, market share, managing a team of 7 direct reports. Achievements:

• Developed and implemented strategic marketing plans and sales to achieve budget outcomes.

• Developed and managed sales/marketing operating budgets, successfully exceeding budget & RGI targets.

• Planed and oversaw successful advertising and promotion activities including print, online, electronic media, and direct email.

• Developed and recommended product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

• Achieved satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

• Ensured effective control of marketing results, and taken corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

• Oversaw and evaluate market research and adjusts marketing strategy to meet changing market and competitive conditions.

• Monitor competitor products, sales and marketing activities.

• Established and maintained relationships with industry influencers and key strategic partners.

• Guided preparation of marketing activity reports and presented to executive management.

• Established and maintains a consistent corporate image throughout all brands, promotional materials, and events.

• Directed sales forecasting activities and set performance goals accordingly.

• Directed staffing, training, and performance evaluations to develop and control sales and marketing programs.

• Directed market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.

• Represented company at trade association meetings to promote brands.

• Meet with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.

• Coordinated liaison between sales department and other sales related units.

• Analyse and control expenditures of division to conform to budgetary requirements.

• Assisted other departments within organization to prepare manuals and technical publications.

• Prepared periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.

• Reviewed and analysed sales performances against programs, quotes and plans to determine effectiveness. Employer: Air Niugini - PNG National Airlines:

Executive Manager Customer Affairs - 03 February 2013 to 25 May 2017 Responsibilities: Air Niugini has given me the opportunity to handle planning, development and execution of B2B loyalty marketing program through understanding of customer needs competitor analysis and market trends. By maintain strong relationships with key customers have increased our customer base and brand loyalty. My team and I organize customer events, program tactical and marketing campaigns to give our valued customers the wow factor. One of my key area's is to handle regular communication with customers to create awareness and participation of program as Customer Service comes under my responsibility, along with Managing the Air Niugini Ancillary sales, customer loyalty portal by Focusing on data analytics to segment customers and build customer life time value by conduct periodic review with sales on customer development analytics to help us better understand market trends and customer needs which empowers us to improve our customer's experience with Air Niugini.

Employer: V Express Distribution

National Channel Manager for Telstra: 2nd October 2011 – 1st February 2013 Responsibilities: National Channel Manager for Telstra Complex Data products Systems, point of sales (POS), CRM, processes, concentrating within Retail channels forming key partnerships Successfully achieved 135% in Data sales YTD for 2011/12 Fin Year Duties and achievements: While at VX, my key objectives were to work with Telstra Partners and help them to better service their customers buy asking key questions and offering the correct UC solution. I would go out with our business partner and sell the solution to their customers and help close the deal. Working in many verticals, my key focus was the retail space where the opportunity was greatest due to multiple sites having the need to share information Employer: Telstra - Canberra (ACT)

Position: Senior Account Executive - 29th November 2010 – 13th September 2011 - Short term contract Employer: Datec (PNG) Limited –

Dates: One year Contract. 9th March 2008 to 1st March 2002 ISP/IT & networking company www.datec.com.pg

Position: Commercial Manager Sales/Operations (Lae, PNG) Employer: BUDGET Car & Truck Rentals

Position: State Sales Manager NSW & ACT - 14 February 2005 - 06 January 2008 Employer: IDEA Technology

Position: Director Sales & Marketing – November 1994 - January 2005 Employer: STREETS ICE CREAM (UNILEVER)

Position: Business Area Manager - November 1991 - May 1994 Employer: ZEBON FINANCIAL CONSULTING SERVICES

Position: Sales Executive - October 1987 – October 1991

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