web analytics

Anvitha

Adobe Analytics/Adobe Target Developer

Email: ***************@*****.***

Phone: 469-***-****

Professional Summary:

Skilled professional expertise across Web analytics, Digital Analytics, Adobe Target over 6 years.

Strong analytical skills: ability to analyze raw data, draw conclusions, and develop actionable recommendations.

Self-starter with an analytical mind, excellent attention to detail and the ability to interpret large amounts of data.

Good planning, organization, and time management skills together with an ability to approach tasks in a logical and methodical manner.

Strong attention to detail

Advanced proficiency managing large datasets in Microsoft Excel, Tableau or similar programs.

Strong data interpretation and communications skills; ability to summarize and present complex findings clearly.

Highly flexible to learn new things based on project requirement.

Technical Skills:

Web Analytics: Adobe Analytics

Tag Management Tools: Adobe Launch

Web content optimization: Adobe Target

Languages: HTML5, JavaScript

Having knowledge: CSS, jQuery.

Office tools: MS Office

Professional Experience:

Senior Web Analyst

Verizon, Irving Texas

Sep 2020 – Present

Responsibilities:

Responsible for generating KPI’s for business requirements and Implementing Tags in Tag manager tools for better tracking.

Manage delivery of monthly performance reporting to quantify the impact of marketing & business adjustments.

Plan and manage various research projects and work closely with businesses and senior management to interpret findings.

Build and manage a marketing dashboard that portrays key performance indicators for campaigns and different marketing channels using Adobe analytics.

Work with marketing managers to identify opportunities and analyze risk within the business.

Provide data driven business intelligence through tracking and analysis of website performance and results of online marketing initiatives.

Audit website and provide technical recommendations for maximizing online visibility.

Day to day responsibility in managing tags using Adobe Launch for various domains.

Worked on Target Activity creation, audience, profile scripts and offers,

response tokens.

Adobe Analytics consultant

American Express, Phoenix, AZ

Feb 2019 to Aug 2020

Responsibilities:

Support the web manager in creating web reports, defining/reviewing KPI’s, providing insights and suggestions into future enhancements.

Responsible for developing and maintaining reference material and documentation, including user guide/help sites.

Proactively identify and implement actions to improve traffic and reporting processes and overall accuracy in data.

Documentation relating to existing processes and suggestion / presentations for improving those processes.

Identify A/B testing opportunities and analyze tests in conjunction with the testing manager and developers.

Debugging newly integrated tags to track appropriate data using Adobe experience cloud debugger.

Worked on Adobe target and AEM I/O integration. Created experience fragments in AEM and exported to Adobe Target.

POC on Email Personalization in Campaign using Target

Cross domain tracking.

Experienced in developing both digital Data Layer and Event Driver Data Layer.

Worked on Standard page load tracking, custom tracking like form field abandonment, form field interaction, HTML Video tracking.

Adobe Analytics Developer

East West Bank, Pala Alto, CA

Jan 2018- Jan 2019

Responsibilities

Analyzes online user behavior, conversion data and the customer journey, funnel analysis and multi-channel attribution.

Provides consultancy on campaign tagging and additional on-site tracking.

Uses available data sources to deep dive and troubleshoot campaign performance issues.

Spot’s potential to implement innovative new methodologies and improve analytical procedure.

Assists in educating business owners on the benefits of digital marketing and the importance of online measurement & conversion optimization.

Support the web manager in creating web reports, defining/reviewing KPI’s, providing insights and suggestions into future enhancements.

Responsible for developing and maintaining reference material and documentation, including user guide/help sites.

Proactively identify and implement actions to improve forecasting and reporting processes and overall forecasting accuracy.

Knowledge of or familiarity with online marketing; measurement, ad serving, and media buying.

Documentation relating to existing processes and suggestion / presentations for improving those processes.

Adobe Analytics/Adobe Target Developer

Genpact, India

Apr 2014 – Dec 2016

Responsibilities:

Involved in Web analytics for gathering business requirements to implementation, testing, reporting, insights.

Handled tag implementation for Adobe Marketing Suite using Tag Management (Adobe Launch) for various domains.

Partner with Business and Technology teams to develop and communicate requirements for web projects and initiatives. Mentor development teams to implement tracking code correctly and adhere to best practices.

Improved segmentation tracking implemented behavioural retargeting, and curated circulation of email campaigns.

Debugging Analytics tags in tag manager using Omnibug, Adobe Experience Debugger etc.

Gathering business requirements and implementing tags based on requirements to track data.

Created segments in Adobe Analytics and exported to Target.

Good at Adobe tool integration (A4T, Adobe target and campaign classic, AEM and Target).

Done A/B testing in Adobe Target for loyalty website registration services.

Education:

Bachelors in Computer Science from JNTU.

Masters in Business Analytics from Texas A&M.

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