Management/ Marketing

Steven Shelton

Huntsville, Alabama, United States

*****.**********@***.*** 662-***-****

linkedin.com/in/steven-shelton-2b597388

Summary

Highly accomplished professional in senior sales management, innovative sales, operations management, management consulting, and event promotion. Results-oriented and visionary leader with proven success in new market identification, new business development, regional, national, local advertising, digital marketing, competitive analysis, and supplier negotiation. Skilled in staff management, client relations, brand management, and strategic planning. Strong strategic thinker and team builder. Thrives in an intensely competitive, dynamic environment to increase revenue.

Experience

Director Of Business Operations

The Hotel Information Channel

Jun 2018 - Apr 2021 (2 years 11 months)

Oversaw the daily operations of the business

Earned and managed contracts with Hilton Hotel Group franchises in Madison and Morgan County Managed marketing and advertising functions

Performed office and management duties

Investor Relations Consultant

Tango Tango

Jun 2017 - Jun 2018 (1 year 1 month)

Presented potential investors with the investment message Raised second-round financing

Provided feedback to management

Manage investor relationships

Analyze and present financial trends

Provided quarterly reports on sales and revenue growth Managing Director/Founder

ARK-LA-MS Radio Group, LLC

Jan 2008 - May 2017 (9 years 5 months)

Oversaw the daily operations

Performed hiring, firing, and managing of employees Managed marketing and sales functions

Reviewed and approved expenses

Developed and hosted nontraditional revenue events Created and implemented processes or programs to ensure success Expanded regional and national market to develop additional revenue Negotiated and obtained a new broadcast signal

Steven Shelton - page 1

Within one year doubled the station revenue

Transitional Consulting Market Manager

Cumulus Broadcasting

May 2007 - Dec 2007 (8 months)

Directed daily operations

Performed hiring, firing and managing of employees Presented and applied market analysis and evaluations to improve revenue Created a promotions and nontraditional revenue department to further increase revenue Reformatted departments for ratings improvement

President/Founding Member

Parkway Health Systems Inc./Golds Gym

Jan 1991 - Oct 2007 (16 years 10 months)

Grew memberships to over 4,500 members

Supervised the re-location and build-out of a new 16,500 square foot gym Negotiated and procured state-of-the-art fitness equipment President

T3 Marketing Solutions

Jun 2006 - May 2007 (1 year)

Directed daily operations

Managed advertising and marketing for companies with a $350,000/month budget Created and secured client sponsorships for marketing events President/Founder

STG Media, LLC

Jan 1998 - Dec 2006 (9 years)

Oversaw the daily operations of the business

Achieved and maintained above average BCF to outperform two other national radio chains and growing market share

STG became the market leader with the addition of the second station WRTT and went from zero dollars to over $2.3 million annually within a two-year period. Set a record by obtaining 43.4 percent of the total national sales dollars for radio in Huntsville Successfully negotiated new leases creating maximum value for our clients needs Secured the Nationally syndicated Tom Joyner morning show for the AM station Within 12 months this station was billing over $400,000 annually Held solid top ten Arbitron share in all day parts adults 25-54 Within one year created additional sales of $300,000 via creative market avenues President/Founding Member

STG Outdoor LLC

Jan 1998 - Dec 2006 (9 years)

Successfully completed the acquisition of Magic Media and Hill Outdoor to start STG Outdoor the second largest billboard company in the Tennessee valley Steven Shelton - page 2

Grew company to a total of 78 billboards across two states Successfully negotiated new leases creating maximum value for our client’s outdoor needs President/Owner

Southeast Technical Group, Inc.

Jan 1988 - Dec 2006 (19 years)

STG, Inc., an electrical/mechanical semiconductor rep company that represented such companies as Micron Semi, National Semi and Vishay for over 18 years Successfully managed and maintained six offices across the South East Region with 18 employees Implemented sponsorship opportunities through NASCAR to thrust STG Inc. into the market as a major recognized competitor

Served as Chairman/Owner from 1996-2006

Skills

Strategy • Communication • Customer Service • Leadership • Management • Process Improvement

• Branding • Marketing Strategy • Marketing Management • Marketing Steven Shelton - page 3

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