WALAA JAMAL
Operations Management & Excellence
+966-********* *****.*****@*******.***
Riyadh, Saudi Arabia
CORE
COMPETENCIES
• Target Operating Model
(TOM)
• Organizational Design &
Restructuring
• Shared Services
Optimization &
Management
• Change Management &
Adoption
• Corporate Governance
(COSO/ISO)
• PMO Setup & Governance
(PMBOK)
• Digital Transformation
Strategy
• Stakeholder & SLA
Management
• Vision 2030 Strategic
Alignment
• Operational Excellence
(Lean/Kaizen)
INDUSTRY EXPERTISE
• Retail
• Construction & Contracting
• Maintenance
• Professional Services & Consulting
Companies
EXECUTIVE PROFILE
Visionary Executive Leader with 18+ years of expertise in Operational Excellence, Strategic Transformation, and Corporate Governance. Proven track record in aligning organizational objectives with Saudi Vision 2030, driving digital transformation, and optimizing multi-sector portfolios. Expert in building scalable organizational structures, enhancing quality assurance, and leading high-performance teams to deliver sustainable growth and market leadership.
PROFESSIONAL EXPERIENCE
Chief Operating Officer - Portfolio Level
JSAAS Group Companies Construction &
Contracting, Manufacturing & Professional Services May 2023 - Present
Some of Key Achievements:
• Designed and implemented a Target Operating Model (TOM) for shared services, centralizing support functions (HR, IT, Procurement) to drive operational synergy and cost rationalization.
• Implemented an Integrated Management System (IMS) covering multiple ISO modules, embedding a culture of continuous improvement and audit readiness.
• Led the strategic transition of the group to international quality standards, establishing a Center of Excellence (CoE) for operational best practices.
• Developed a comprehensive Strategic Roadmap and KPI framework, aligning business unit performance with corporate objectives and financial targets.
• Spearheaded digital transformation initiatives, overseeing the adoption of enterprise systems to enhance data visibility and decision-making capabilities. PMO Manager
Bussma Company and Partners for Valuation
Professional Services Consultancy
Jul 2019 - Jul 2023
Some of Key Achievements:
• Architected a centralized PMO framework based on PMBOK standards, establishing robust governance, stage-gate processes, and standardized reporting for all projects.
• Established a remote data analytics hub in Egypt to expand operational capacity, optimizing cost structures while ensuring full compliance with local data sovereignty regulations.
• Directed the IPO readiness program for the Saudi Parallel Market (Nomu) listing, ensuring full compliance with CMA regulations and corporate governance codes.
• Managed high-level stakeholder relationships with government bodies and accreditation agencies, securing critical classifications and credit ratings. Sales & Operation Manager
LSH Holding (Al Homaizi Group) Retail Operations Brands: Destination Maternity (US), Franklin & Marshall (Italy) Sep 2016 - Sep 2017
Some of Key Achievements:
• Managed operations for Destination Maternity and Franklin & Marshall brands across KSA, leading a team of over 100 staff to achieve sales targets and operational excellence.
• Developed and executed business plans, including cost control, sales drivers, and budget planning, to drive profitability and growth.
• Fostered a culture of continuous improvement and people development, ensuring optimal staffing and succession planning.
WALAA JAMAL
Operations Management & Excellence
+966-********* *****.*****@*******.***
Riyadh, Saudi Arabia
EDUCATION
Bachelor of English Language &
Literature
Al_Albait University - Jordan
2006
CERTIFICATIONS
CERTIFIED ISO AUDITOR
(INTEGRATED SYSTEM
INTERNAL AUDITOR)
from CIA
REGISTERED QUALITY
AMBASSADOR
from SASO
SECURITY
CERTIFICATION
from USF
PERSONAL DETAILS
Nationality: Jordanian
DOB: Nov 1984
LANGUAGES
Arabic: Native
English: Fluent
Sales & Operation Area Manager
Alshaya Int’l Trading Company Retail Operations
Brand: River Island (UK)
Apr 2015 - Sep 2016
Some of Key Achievements:
• Oversaw operations for the River Island brand across KSA, achieving the highest quality compliance scores across the region through rigorous audit standards.
• Devised a category-specific sales strategy that drove significant revenue growth in Kids and Menswear, while optimizing profitability in Womenswear and Accessories through focused merchandising.
• Drove profitability through effective cost control, loss reduction strategies, and financial analysis.
Sales & Operation Area Manager
Fawaz Alhokair Int’l Group Retail Operations
Brands: Eclipse (Malaysia), Lipsy (UK), Quiz (UK), Monsoon Accessorize (UK)
Apr 2013 - Jan 2015
Some of Key Achievements:
• Conducted a comprehensive location analysis for 3 brands across KSA, executing a strategic portfolio optimization plan to close underperforming branches and open in high-footfall locations, significantly reducing losses.
• Pioneered the sector's first comprehensive Nationalization Transformation Plan, achieving top-tier Saudization ratios while maintaining operational excellence.
• Led extensive training programs on brand identity and customer support excellence, enhancing service quality and brand alignment.
Area Sales Manager
Oriflame Natural Swedish Cosmetics Retail
Operations
Nov 2006 - Apr 2013
Some of Key Achievements:
• Managed 20 senior directors’ accounts and served as the director for foreigner clients, driving sales and customer satisfaction.
• Provided training on customer service and selling methods to enhance team performance.
• Assisted the General Manager with various tasks, including company induction, product training, and event management.