Digital Marketing & Social Media Specialist

EXECUTIVE SUMMARY

Hi, I'm Cassidy! I'm passionate about and have

a background in social media management,

digital marketing, lifestyle blogging, and

content creation. I am based in the Columbus,

OH area.

SKILLSET

- Social Media Management

- SEO Blog Writing & Editing

- Email Marketing

- Event Planning

- Sales & Revenue Growth

- Customer Service & Hospitality

- Digital Content Creation

EDUCATION

Ohio University Athens, OH

Bachelor of Science in Journalism Aug 2016 - May 2020

¢ EW. Scripps School of Journalism 3.63 GPA

e Strategic Communication track

¢ Areas of specialization: Marketing, Health Studies

‘WORK EXPERIENCE

Community Manager & Marketing Apprentice Columbus, OH

COhatch March 2021 - Present

- Cultivate an engaged and lively community atmosphere.

- Execute closing sales and grow revenue of location.

- Demonstrate excellent hospitality & customer service skills.

- Plan and market community events.

- Assist in managing company's social media platforms through Sprout.

- Perform email marketing through Flodesk and Hubspot.

- Write and create SEO blog posts to be published on company's site.

- Maintain brand standards and create graphic design content in Canva.

Customer Service Coordinator Lyndhurst, OH

Ladies & Gentlemen Salon and Spa July 2020 - February 2021

- Provided excellent guest service to customers over the phone and in-person.

- Efficiently scheduled appointments for salon and spa services.

- Processed transactions and handle customer inquiries with courtesy.

Campus Media Manager Athens, OH

Bumble Honey Oct. 2019 - June 2020

- Organized sponsored events to promote brand message.

- Created marketing content for social media platforms.

- Presented at student organizations to inform prospective app users.

- Completed monthly tasks with a main goal of growing app presence on campus.

Digital Marketing & Events Intern Concord, OH

Lake Health May - Aug. 2019

- Curated 5-10 monthly social media and blog posts to be published on company's platforms with 1000+ followers.

- Communicated with physicians at 11 Lake Health hospitals to create promotional content.

- Coordinated and promoted 8-15 monthly community events with outreach of 230,000+ residents.

- Implemented and analyzed results of digital marketing efforts to effectively promote Lake Health brand.

Communications & Social Media Intern Mentor, OH

Mentor Area Chamber of Commerce May - Aug. 2018

- Assisted coordination of annual golf outing, raising over $25,000 with 200+ participants and 30 local sponsors.

- Gained knowledge on platforms such as Google My Business, Doctible, Survey Monkey and QuickBooks.

- Executed campaign kit planning, including media advisories and press releases.

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