A P R I L F . P E T E R S
Suwanee, GA 30024
678-***-**** cell
adpzt1@r.postjobfree.com
EDUCATION
Bauder College - Associates of Art Degree
AWARDS
Shiseido Account Manager for the year 2007 on the East Coast- achieved 106% to Plan
Macy's Highest Impact award for the year 2008 for Macy's Central Region- achieved 105% to Plan
Shiseido Excellence Award for the year 2011 Spring Sales Results- 100% to Plan
Training achievement for award winning employee in facial massage/cosmetics- Florida/New York/Japan Contest- 2012
Smashbox/GlamGlow Field Executive ranked #1 in the South Region of the year 2020/2021
Smashbox Field Executive ranked #2 in the U.S. for the year 2020/2021- achieved 90% to Plan
Team Leader with Estee Lauder Companies, North American Inclusion & Diversity Program for the year 2020/2021
EXPERIENCE
2018 - Present Field Executive- Estee Lauder Companies- Smashbox Cosmetics and GlamGlow Skincare - Georgia Region
Direct, develop, manage daily sales and operations in over 50 accounts including Sephora’s, Ulta’s, Macy’s and Dillard’s within the Georgia Region
Responsible for recruiting, hiring, training and developing Independent Contractors/Brand Ambassadors while achieving sales goals
Facilitate retailer training and special events for driving sales and executing strategies/initiatives for each retailer to ensure achievement of overall territory sales
Creates Social Media content on IG, FB, TikTok platforms to increase sales for the Estee Lauder Companies
2017 Shiseido Brands Market Specialist - Shiseido Americas, Bare Minerals, Laura Mercier, Hermes, Dolce & Gabbana, Burberry fragrances - Southeast Region
Outside field sales for cosmetics/skincare/fragrances companies including Bare Minerals, Shiseido Americas, Inc. Laura Mercier, Dolce & Gabbana, Hermes, Burberry
Corrected deficiencies in sales quotas/objectives by performing facials, makeovers, trainings, special events in Sephora’s, Ulta’s, Bloomingdale’s, Macy’s prestige retailers
2016 - 2017 Account Executive – Whish Beauty, LLC - Southeast Region
Directed, developed, managed daily sales and operations in over 44 Ulta Accounts and The Spa at Nordstrom within GA and AL
Responsible for recruiting, hiring, training, and developing Independent Contractors/Brand Ambassadors while achieving sales goals
Facilitated high impact trainings that include key retailer specific trainings (i.e: Ulta cluster trainings, Nordstrom Anniversary events, etc.) as well as high profile event facilitation and speaking (Nordstrom Trend Shows, new store opening trainings, etc.)
Responsible for driving sales and executing strategies/ initiatives in Whish Beauty retailer locations to ensure territory sales
2015 Regional Sales Account Manager TPR Holdings,LLC- Freeze 24/7 Skincare- Zirh Men’s Skincare, Oscar Blandi Haircare - Southeast Region
Trained/developed Independent contractors and prestige retailer employee’s to correct sales deficiencies and promote brand awareness
Performed Skincare/Haircare special events for prestige retailers Bloomingdale’s, Macy’s, Dillard’s, Ulta’s within GA, AL, TN, SC, NC, FL
Directed, developed, managed daily sales and operations in over 35 accounts merchandising product and submitting stock concerns
Achieved weekly/monthly sales budgets
2014 - 2015 Sales Specialist for Prestige and Luxury Cosmetics/Skincare Brands - Southeast Region
Outside field sales for cosmetic/skincare companies including Pur Minerals, Too Faced, Vichy, La Roche Posay, Dermablend, Laura Geller and Korres within Ulta and Sephora accounts.
Corrected deficiencies in sales quotas/objectives while serving as a troubleshooter: planning and implementing special events
2005 - 2014 Account Manager
Shiseido Americas, Inc. and Macy’s, Inc. - Georgia and Alabama Region
Directed, developed, and managed daily sales and operations which include 25 Beauty Specialists in 12 Macy’s accounts in excess of $4 million
Trained and motivated teams to achieve sales goals, customer service excellence, product knowledge, phone campaigns, massage/make- up certification, daily replenishment, stock concerns, processing of damages, loyalty audits, special events/promotions, merchandising standards and outsourcing marketing events