Marketing and Advertising Expert

Raúl Alberto Montilla Alzamora

Calle F El Cangrejo Edificio Ana Rosa, Panamá Mobile: (507-******** Email: raul@**********@*****.*** Experience

Comic Con Panamá - Marketing Director / Partner January 2017 - Present

• Develop effective and creative marketing and communication strategies.

• Operational plans that are progressive and support the growth of the organization.

• Responsible for operational delivery and budget for all aspects of the Marketing, communication and events programs.

• Create and conduct brand marketing campaigns that blend traditional and digital media and influential marketing, ensuring that key messages are delivered consistently.

• Develop and deliver a business strategy (including sponsorship, transmission, marketing) to increase revenue in the Convention and raise awareness event.

XilentMEdia - Founder & Managing Director September 2014 – 2019

• As Founder and CEO of XilentMEdia, I am responsible for the performance of the company,

• Which is generally dictated by the general strategy of the board of directors. I inform the president or the board of directors.

These responsibilities are:

• Successful implementation of company policy

• Preparation of strategic plans

• Maintain a dialogue between the shareholders and the board

• Control of finances

• Construction and maintenance of an effective management team

• Assuming full responsibility for the board for all company operations IFF PANAMÁ - Sponsorship & Brand Partnership Manager February 2012 - June 2014 Achievements: 15 new companies participating in IFF Panama 2014. Average Sponsors per year around including the government and the private sector. Increase of 14% in sponsorships from 2012 to 2013, including 18 new participating companies during the IFF 2013 in Panama.

Develop and implement the general sponsorship cataloging strategy, identify and update the different categories.

-Create efficient benefit packages to maintain a consistent positioning for each sponsor to maximize their investment and establish a strong relationship with the IFF Panama brand.

-Prepare sales materials, proposals, planning and contracts. Genesis Integrated Communication - Brand Planner September 2009 - October 2012 2

Achievements: Developed and planned the new image of an important local bank, including brand identity, media strategy and advertising campaign.

-Create communication strategy for media in ATL and BTL (for example, Caja de Ahorros Local Bank, Panasonic, - Cervecería Nacional).

- Establish work plans with the Accounts and Creativity department to develop advertising campaigns. SWG-Spirits Wine Group - Brand Manager May 2008 - March 2009 Achievements: Launch of Tequila Sauza and launch of Jägermeister with activations on-trade and off-trade.

- Develop strategies for Jägermeister, Ron Barceló and the Beam Global portfolio, based on annual volume sales.

-Coordinate the organization and execution of events, promotions, market studies and communication campaigns.

- Develop a comprehensive communication plan that includes advertising, media and BTL. Education

University of Palermo - Buenos Aires, Argentina 2007 - 2008 MBA, Entertainment and Media

Universidad del Istmo - Panama 2002

Degree in Marketing and Advertising Administration Skills

Languages - English, Spanish, Basic French.

Computer Management

Management of Social Networks (Facebook, Instagram, Twitter) Social Media Marketing

Broadcaster - 2016

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