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VISWA NATHAN DEVA RAJ

Address for Correspondence

No 6, Garden Street, Rajiv Gandhi Nagar,Serkkadu,

Hindu College, Avadi, Chennai– 600 072. Tamil Nadu, South India. E-mail: adpzls@r.postjobfree.com Mobile No: +91 –988**-*****. Work Experience Synopsis: 20 Years (Digital: 8+ Years) 7. Head – Sales & Marketing – Jaya TV (April 2018 – Sept 2021) 3 Years & 6 Months (Digital Experience: 3+ Years) 6. Head – Marketing & Sales -Studio V Media (Jan 2013 – Mar 2018) 5 Years & 3 Months (Digital Experience: 5+ Years) 5. National Sales Head - Mega TV Network (July 2011 – Dec 2012) 1 Year & 6 Months 4. Sales Head - Polimer Media Pvt Ltd (June 2009 - July 2011) - 2 Yr & 3 Months. 3. General Manager - Marketing: Kalaignar TV (May 2008 - June 2009) 1 Yr & 2 Months. 2. Senior Sales Manager - Reliance Adlabs Films Ltd: Big FM (June 2006 - May 2008) 2 Yrs. 1. Manager in Charge - Marketing in Sun TV (Apr 02 - May 2006) - 4 Years & 2 Months. Trainee - E I D Parry (Oct 2001 - Mar 2002) - 6 Months. Work Experience: 7

Time period : April 2018 – Sept 2021 (3 Years & 6 Months) Company : Jaya TV Network

Designation : Head – Sales & Marketing

Job Description :

1. Heading The Sales & Marketing Portfolio of Jaya TV Network (TV & Digital) 2. Responsible for the Advertising Revenue for The Social Media Platforms of Jaya TV Network (Youtube, Face Book, Twitter etc) for Jaya TV & Jaya Plus News Channel. 3. Planning and executing the complete revamp of the Channel. Lead the Campaign Strategy, Over-seen Workflow to achieve the campaign Goal.

4. Generating Revenue for Jaya TV (GEC), Jaya Max (Music Channel), J Movies (Movie Channel), Jaya Plus

(News Channel) and Viva L’Amore (Fashion & Life Style Monthly Magazine). 5. Preparing, Planning & executing the Annual Marketing Budget in On Ground Activities, Print, Radio, TV, Outdoor and other media.

6. External tie ups and marketing partnerships with other media. 7. Analyzing the data and preparing strategy based on that to increase revenue. Work Experience: 6

Time period : Jan 2013 – Mar 2018 (5 Years & 3 Months) Company : Studio V Media

Designation : Head – Marketing & Sales

Job Description :

1. Heading the Marketing Team for TV Channels. Digital Media Sales of Top Youtube Channels, Responsible for generating profit through Slot & Ad revenues for TV Channels through Retail & Corporate Clients. 2. Handling clients across India in Mumbai, Delhi, Kolkatta, Bengaluru & Hyderabad. 3. Handled Prestigious Annual Events Such as Miss South India 2012, 2013, 2014, Miss Small Screen 2015 etc Work Experience: 5

Time period : July 2011 – Dec 2012 (1 Year & 6 Months) Company : Mega TV Network,

No 20, 6th Street, Kasthuribai Nagar, Adyar, Chennai – 600 020. Designation : National Sales Head

Job Description :

1. Heading the Marketing Team across India & Responsible for generating profit through ad revenues for Mega TV Network Channels Mega TV (GEC), Mega Musiq (Music Channel) & Mega 24 (Movie Channel). 2. Handling Advertising & Marketing across India with frequent visits to Mumbai, Delhi, Kolkatta, Bangaluru, Hyderabad etc. Handled Multi city events, Launch of New Verticals through brand incorporation. 3. Successfully conceptualized co ordinated and conducted many events for Mega TV Network. Page Number: 2 of 3

Work Experience: 4

Time period : June 2009 – July 2011 (2 Years & 2 Months) Company : Polimer Media Pvt Ltd

No 30, Balaji Nagar 1st Street, Royapettah, Chennai – 600 014. Designation : Sales Head

Job Description :

1. Heading the Regional Marketing Team & Responsible for generating profit through ad revenues for Polimer TV. 2. Handled the Pricing Strategy for the Start-Up Channel, Implementing both the Short term & long term brand plan. 3. Overall responsibility for brand performance, turnover & profitability objectives; Continuous improvement in quality and profit efficiency of the brand.

4. Implemented the Marketing activities for the channel & New Programme Launches were promoted in TN. Handled advertising, PR, Events, website design, online and social media marketing of the Channel. Work Experience: 3

Time period : May 2008 – May 2009 (1 Year & 2 Months) Company : Kalaignar TV Pvt Ltd

No 367 & 369, Anna Arivalayam, Anna Salai, Teynampet, Chennai – 600 018. Designation : Manager - Marketing.

Job Description :

1. Heading the Marketing Team (Corporate & Retail). 2. Responsible for generating profit through ad revenues for Kalaignar TV (GEC), Isai Aruvi (Music Channel), Kalaignar Seithigal (News Channel).

3. Responsible for Advertisement Revenues for both the above channels through Retail & Corporate Clients. 4. Competently managed a team of junior / senior level executives & coordinated for daily marketing activities Work Experience: 2

Time period : June 2006 – May 2008 (2 Yrs)

Company : Adlabs Films Ltd (Big FM), An ADAG (Reliance) Group of Company, Azam Arcade, No 147 & 148, Kodambakkam High Road,

Nungambakkam, Chennai – 600 034.

Designation : Senior Manager – Retail Sales.

Job Description :

1. Reporting to the Sales Head.

2. Responsible for generating profit through ad revenues for Chennai & other stations. 3. Looking after Retail clients in TN like Chennai, Erode, Coimbatore, Salem, Trichy and Madurai etc. 4. Visiting the above mentioned places & building brand awareness about Big FM and generating ad Revenue. Work Experience: 1

Time period : April 2002 – May 2006 (4 Years & 2 Months) Company : Sun TV Ltd, No 367 & 369, Anna Arivalayam, Third Floor, Anna Salai, Teynampet, Chennai – 600 018,

Designation : Sr. Executive – Marketing (Apr 2002 – Feb 2006) Manager in Charge (Feb 2006 – June 2006)

Job Description :

1 Reporting to the Chief Manager - Marketing.

2 Responsible for advertisements of Suryan FM (Chennai, Coimbatore & Tirunelveli) & Visakha FM. 3 Handled Various Clients Starting from FMCG to Consumer Durables, Retailers, Educational Institutions etc 4. Spearheaded activities for the Marketing Department of Suryan FM (Chennai, Coimbatore & Tirunelveli) & Visakha FM. 5. Worked in the Re Launch of Weekly Magazine Kungumam & the Daily Dinakaran. Page Number: 3 of 3

Initiation

Time period : Oct 2001– Mar 2002 (6 Months)

Company : E I D Parry (A Murugappa Group Org’n)

Parry House, No: 43, Moore Street, Chennai – 600 001. Designation : Project Trainee (Marketing Research). Job Description :

1. Lead a Team Of 4 To Re-Structure the Service Providence Model. 2. Made a Complete Study On the Operations of Parry’s Travels -Unit of EID Parry’s 3. Studied & Restructured The Gap In SERVICE PROVIDER – CUSTOMER GAP. Professional Qualification

Academic Qualifications

Degree University/ Board Year of

Completion

Specialisation Class

Master In

Philosophy (M.Phil)

Alagappa University, Karaikudi,

Tamil Nadu.

2003

Marketing Research

First class

(62 %)

Bachelor of

Science (B.Sc)

C.K.N College For Men, Anna Nagar.

University of Madras

2000

Mathematics

First class

(62 %)

Higher Secondary Sir Ramaswamy Mudaliar Higher

Secondary School, State Board

1996 Physics, Chemistry, Maths &

Computer Science.

First class

(74 %)

Secondary Sir Ramaswamy Mudaliar Higher

Secondary School, State Board

1994 General Subjects First class

(74 %)

Computer Proficiency

Honours Diploma in Computer Applications (HDCA) 1996-97: Grade A. Languages known

Read : Tamil, English & Hindi.

Write : Tamil, English & Hindi.

Speak : Tamil, English, Hindi, & Telugu

About Myself

As a self-motivated Ambitious Individual with Strong Career Objectives Supported with High Initiative Levels, I prefer a Career Instead of a Job. A career where I can utilize my communicative, reasoning, Problem solving & analytical abilities to the maximum for the mutual benefits of the both, the organization & myself. Chennai – 600 072. Yours Sincerely,

Date: 19-01-2022 (Viswa Nathan DevaRaj)

Degree Institute /Affiliation Year of Passing Specialisation Class Master in Business

Administration (M B A)

Velammal College of Management & Computer

Studies.(Affiliated to University of Madras)

2000 - 2002

Marketing & HR.

First class

(62 %)

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