Narendra Saraswat

Mobile : 945-***-****,932-***-**** : adpze4@r.postjobfree.com

**-*, *** ***** ******, Mathura Road, Hathras-204101 (UP)

Sales & Marketing/Business Development

Seeking Upper level assignments in an organization of repute dealing with Building Material Industry (Cement, specialty chemicals, RMC, Glass etc), Retail or FMCG, including MNC, that will effectively utilize existing skill set to promote corporate goals and foster further professional growth.

SKILL

Dynamic, Strategic Oriented & solutions driven Sales & Marketing professional with +25 years’ extensive exp. in Channel/ Institutional sale, Logistics, Customer Services, CRM/BDM and Brand Mgmt across industries.

Significant exposure to Building Material industry across career: Cement, Specialty Chemicals, and Construction; in Delhi NCR, UP, M.P, Haryana, Rajasthan, Maharashtra, JHK, Bihar, Gujrat and Chhattisgarh.

Energetic, Out-of-the-Box thinker, Strong understanding of Distribution, Marketing and Customer & People Management Skills to manage multiple priorities and perform under pressure in a fast-paced, rapidly changing environment to enhance performance & profitability. Highly effective verbal and written communicator.

Core Competencies across Building Material industries

Planning: Formulate long term/short term strategic plans to enhance operations in coordination with macro plans.

Determines annual gross - profit plans: Implementing marketing strategies; analyzing trends and results.

Sales forecast: projecting annual sales plan by mapping expected sales volume for individual territories.

Business Intelligence & MIS: Gathering market dynamics for adopting change of business environment. Map Potential and gap about Aarrivals, Price, discounts & advt. tools to draw approvals and implement strategic programme.

Business & Distribution Development:

Review distribution health and strive actions to drive width and depth of distribution: Identify Business/Channel Partners & appointment as per MDEP plan at strategic locations.

Establishing quality CRM with key customers of Govt./Non-Govt./PSU’s, Corporates, Architect/Builders and explaining products and services. Successfully impart in bidding/ tendering and negotiate orders.

Logistics & Coordination: Closely exercise on logistics for re-ordered inventory and widening services by minimize lead-time. Keep vigil of logistics cost and effective realization of various service points.

Revenue Management: Generate revenue at highest degree implementation of business plan & schemes:

Sales returns: Maintains sales volume, product mix and selling price according to supply & demand.

Monitors receivables/payables, reviewing and evaluating client reputation for cash flow & prevent bad debt.

Operation & Warehouse Management: Closely monitor re-ordering status of branch warehouses operations, comply sales policies and procedure. Manage the cost of the zone within budget.

Sub-ordinate Management: Designing JD & Key indicators to appraise team performance & contribution. Implement actions/activities to upgrade sales team competence in the zone.

Advt & Sales/Product Promotion Activities: Organize Advt., Sales/Product promotional activities and events as per plan and Monitor effective mileage. Facilitate innovative tools such POP, Hoarding, wall paintings etc, on right time.

System compliance, Legal and Audit: Ensure Process adherence aligned with organization SOP’s. Keep vigil on work flow management like timely posting sales, stock and receivables etc. Laisioned Sales tax, Legal matters in TOTO.

Technical & Customer Service (To increase loyalty and satisfaction): Finding solution of product & service related issues such as Develop of product brochures, re-dresses quality complaints, impart Training and Promotional activities and visit customers to increase product awareness.

Education

ACCELERATED GENERAL MANAGEMENT PROGRAMME (Executive Education),2018-19 IIM, Ahmedabad

MASTER OF BUSINESS ADMINISTRATION, 2006 (Marketing and Operation Mgmt) Amity University, Lucknow

DIPLOMA IN CIVIL ENGINEERING, 1991 U. P. Technical Board of Education, Lucknow

BACHELOR OF BUSINESS ADMISTRATION, 2003 G. G. B. University, Bilaspur

HIGH SCHOOL & INTERMEDIATE (10t h& 12th -Physics, Chemistry, Mathematics) U. P. Board Allahabad

Experience:

Presently Proudly associated with Mangalam Cement Ltd. (A 21000 Cr T.O: B. K. Birla Group of Companies)

Presently In-charge for UP (W)& UK since June’16, based at Ghaziabad (UP) to manage 45KTvolume of INR 360 Cr business from 9 profitable centers. Assisting 11- sales,2-technical and 3-commercial personals.

Special Achievements: Expanded volume 47KT from its benchmark of 28KT, Increase market share by 9%, posted consecutive growth 71%.

Accountability:

Managed 54KT Sale volume (44KT Trade & 10KT Non Trade) at 11 depots to cover 16 districts of UP(W) & UK with 178 dealers, 322 retailers’ & Quality Institutional from Builder, Govt/PSU and Infra projects.

Appointed new 4-CFA & 6 SP at Muzaffarnagar, Saharanpur, Roorkee, Loni, Moradabad and Bijnor.

Grooming Logistics to make effective & economical services in all corners of markets by redefining or create new supply points. Appointed 4 transporters for Primary & Secondary logistics to ensure timely service to customers.

Compliance System procedure of Taxation, Lease agreement and Audit & Legal issues of all branches.

1.Last Assignment: State Head-DGM (Mktg) for Madhya Pradesh since April’14-May’16 Based at Indore.

Special Achievements: Expanded volume 67KT from its benchmark of 18KT, Increase market share by 6%, posted consecutive growth 76% & 34%, Manage 14 sub-ordinates, 8 CFA, 9 SP’s to generate 298 cr revenue.

Accountability:

Managed 68KT Sale volume (38KT Trade & 24KT Non Trade) at 11 depots to cover 26 districts of Malwa & MP (W) with 268 dealers, 621 retailers’ & Quality Institutional from Builder, Govt/PSU and Infra projects.

Appointed new 6-CFA & 5 SP at Gwalior, Seopur, Khargone, Dhar, Bhopal, Shajapur, Ujjain, Dewas dist. Expanded market with channel growth of 167 dealers & 244 authorized Retailers as per MDEP Plan.

Groomed Logistics results in saving 69 lacs by redefining or create new supply points. Appointed 9 transporters for Primary & Secondary logistics to ensure timely service to customers.

Compliance System procedure of Taxation, Lease agreement and Audit & Legal issues of all branches.

Innovated promotion of +5000MT loose cement to add value by addl.volume and improve realization.

2.Last Assignment: In-charge for UP (W) and UK between Jan’12-March’14 at Meerut & Aligarh (UP)

Special Achievements: Manage 39000MT Sales growth by 48% & increase market share 8%. Manage 11 sub-dinates, 188 dealers/572 retailers’ teams at 7 -profitable depot. Generate approx. 146-cr revenue.

Accountability:

Monitor Trade 35000 MT from 9 depots in 7-UP(W) & 3(UK) to cover 14 districts namely Meerut, B’pat, MZN, Saharanpur, Bijnor, Moradabad, Samli, Sambal, Badaun, Aligarh, Bulandshahr, Hathras, Mathura & Gr.Noida in UP (W) and Roorkee, Haridwar, Dehradun in UK.

Appointed New 4-CFA & 7 SP at Gr. Noida, Ghaziabad, Hissar, B’Shahr,Khurja and Chandausi and 67 dealers & 146 authorized Retailers as per MDEP Plan.

Expand markets by quality Institutional orders of 6000MT from Builder, Govt/PSU and Infra projects.

Groomed Logistics results in saving 84 lacs by redefining or create new supply points.

Previous Organizations:

Shree Cement Ltd. Sr. Manger-Marketing since Dec’09 to Jan’12 at Ghaziabad (UP) & Hissar (Haryana) Special Achievement: Managed 16KT volume posted 31% growth in GZB, Hapur, GB Nagar & Meerut districts with a sales team of 3 Sales officers in 3 depots.

Appointed 29 dealers and develop 44 retail outlets and convert RMC,Pipe/ Pole/Tile customers to regulate dealers sale and create large no.of key customer like Bulilders: Amrapali/ Supertech..etc, JMC, L&T, Wood hill Infra Ltd..etc to combat sales volume. Make 100% Cash & Carry operation and compliance all audit requirements.

CHRYSO (Formerly Lafarge Group Comp) at Delhi Dy General Manager-Mktg. July’07-July’09 PAN India A World leader French mfg in specialty chemicals for Cement and Construction industries.

Special Achievements: Increase Northern India Sales by 318% result in expansion of Unit-2 within a year

Cement BU: Taken care cement additives business for Eastern, Northern & Western India.

Exploring CRM & BDM to offer valued added solutions to cement industries for up- gradation of product (Cement quality) and enhance productivity (grinding capabilities). Deploy technical team for industrial evaluations for meaningful commercial contract. Associates business partners at strategic places to service key customers. Compliance MIS and System/audit procedures. Handling team of 6: Marketing professionals-2, Technical Sales-4.

Construction specialty Chemical BU: Responsible for Sales & Marketing functions of Northern India.

Establishment quality CRM with authorities/project consultants and Govt./Non-Govt.,PSU’s institutions, industrial houses. Establish product performance through R&D and Genesis business.

Expansion & scrutinize Channel sales partners, market mapping, competition analysis, designed sales/incentive plan, budgeting, forecasting, inventory, credit controls and customer feedback. Supervising team comprising 10 people: 6-Mktg, 2-Sales coordinators and 2-Technical Services

LAFARGE INDIA PVT. LTD., Jamshedpur as Deputy Manager –Sales (Institutional Sale & Customer Services), between June’05-July’07 World leader in manufacturing cement: French MNC

Responsible for Jharkhand & Bihar State handling;

Managed 78KT volume in Non-Trade Segment. Supervise activities of 5-subordinates.

Create enquiries th’gh vendor enlistment with various authorities’ approval/quality CRM activities and participate in commercial terms negotiations. Successfully participate in qualification of Govt./ Non Govt./PSU tenders etc.

Update on competitor’s actions, keep vigil on credit control. Compliance of all audit and system procedures.

Resolving customer dis-satisfactions and providing complete technical support, conducting Sales Promotion programmes as Architect, Engineers, Builders & Contractors/ IHB meets including event Management.

Generating secondary demand to regulate the sales of channel partners by ensuring site visits and assisting technical support to end customers.

CENTURY CEMENT, Raipur Officer-Marketing & Technical, Feb’1998–Jun. 2005

Manufacturers of Birla GOLD Cement; Prop.: Century Textiles & Industries Ltd.,( B. K Birla group Company).

Taken care Trade/Channel Sales of Chhattisgarh, Vidharbha & Marathwara (Mah) region between 2000-04, imparted channel development, expansion of market, inventory control and receivable collections etc.

Business Development with Non-trade/Institutional sales of Chhattisgarh, Orissa & Maharastra during 2003-05.

Supervising Sales accounts (invoicing, C/H chg, Dc/Cr notes entries, stocking, O/s- aging process and Transport voucher for assigned territory.

Responsible for Technical Services Cell, imparted preparation of product brochures, re-dressal of quality complaints, Imparting Training and Promotional Activities Arch/Engineers, IHB’s, Dealers and Mason Meets etc.

Prior Career (1991-1998)

Junior Engineer, Dewas~ Era Construction (I) Ltd. & Shri Ram Industries Ltd. Construction of Industrial projects

Site In-charge, Indore ~ B. L. Jain Charitable Trust. Construction of High-rise building

Civil Engineer, Raipur ~ Century Cement. Construction of expansion activities of Cement & Thermal Power Plant

Job Responsibility: - Execution & Supervision of construction projects:

Industrial (Cement, Power): RCC-Structures: Pile/Heavy foundations, Chimney. Road Work &Water-Treatment plant: Concrete, Bitumen and WBM roads/Oxidation and filtration plant. Multi-storied Building work: Commercial/ Residential Building, Quality Assurance/Admn. Job: Testing of materials, Qnty/cost surveying, budgeting and Scheduling materials and processing of contractors bills, Specialized work: Structure strengthening by Guniting and Epoxy Grouting and Waterproofing job using various construction chemicals/compound.

Special Exposure/Achievements

Development of bulk loading system and promote to key customers as L&T-ECC, Gammon, Tata’s Group etc.

Developed Auto Counting & Weighing system at Packing Plant to reduce short weight and shortage issue.

Launching of New Brands (Century Gold/Classic): Participated in creative jobs of Advt/Sales promotion/Schemes, Press releases & bag/broachers designing etc.

Participated in National/International Exhibitions/Expo/Trade and ISO/TPM certification activities.

Specialized Assignments & Award Received

First prize in debate topic “Developed Nations are held Responsible for global Warming”.

Nominated for the best concept in 19th World Mining Expo’03. held at New Delhi.

First prize for the best stall displayed in COSMO BUILDFAIR’2003 held at Raipur.

First prize for the best decorative stall in OCHHDA/RHEDA Life Style Fair 2003 held at BBSR.

TRAINING IMPARTED

“Quality Orientation for Marketing Executives” Conducted by NCCBM, Ballabhgarh in 2004/2005.

“Quality Assurance in Civil Engineering through Material Testing” India Chapter of American

Concrete Institute, Mumbai in 2003.

“Handling Customers Complaint” Research & Consultancy Services” ACC, Thane in 1999.

Other Details

Computer Skills

MS Office; SAP & Indice Operation of customized accounting program

Languages

English, Hindi

Date of Birth

30th March, 1972

Marital status

Married having two kids

Residence Address

12-B,Ram Nagar Colony, Mathura Road,Hathras-204 101,UP

Gross Salary Drawn : Rs 27.5 lacs p.a (Fixed) +Variables +Company Owned Car,

Expected Salary : Negotiable

Reference : Mr. Ajai Uppal-983*******: President(Ex) (Birla Tyre, Century Pulp & Paper & Mangalam Cement Ltd.)

: Mr. Navin Malhotra-983*******: Jt. President-Marketing-M/s Ambuja Cement Ltd., Kolkata

: Mr. Rakesh Balian-982-***-****: Sr. VP –M/s Ultratech Cement Ltd.

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