Communications Coordinator Administrative Officer

Laila Alzahrani

adpxue@r.postjobfree.com 647-***-****

Riyadh, Riyadh V6G 1W1

SUMMARY

High-energy Public Relations professtional bringing 7 years of professional experience in different areas. Proficient time and project manager with exceptional verbal and written communication skills. Enthusiastic PR professional seeking to leverage experience in promoting companies in positive way and developing mass communications messages. Passionate for devising promotional and informational messages to build brand image, inform general public of promotions and initiatives and influence targeted audiences. Astute in utilizing metrics to monitor campaign results. Versatile Public Relations Intern highly effective developing and deepening diverse media relations to secure coverage for company and clients. Persuasive, dynamic and decisive professional. SKILLS

Writing releases

Ad hoc research

Sales and marketing

Press relations

Communications strategies

Social media management

Event coordination

Leadership

Strategy development

Research proficiency

EXPERIENCE

Consultant Recruitment

Heritage Commission Riyadh Aug 2020-Current

Managed full-cycle recruiting processes for managerial and executive-level vacancies. Reviewed referral candidates and contacted qualified individuals to request applications. Communicated duties, compensation, benefits and working conditions to all potential candidates, enabling better understanding of job expectations. Public Relations

Ministry of Culture Riyadh Jun 2019-Jul 2020

Put together media kits in support of specific strategic initiatives. Developed and deepened relationships with media outlets. Drafted social media posts and created videos with eye for viral content strategies. Wrote internal memoranda for company employees.

Devised public relations strategies to engage with and influence general public in support of accomplishing business objectives and boosting revenues. Wrote press releases or other media communications to promote clients. Maintained professionality and efficiency while working closely with leadership. Managed social media accounts by composing content, engaging with followers in comments, monitoring activities and researching trends.

Project Manager

Vision Realization Office 2030 Riyadh Jan 2019-May 2019 Built and maintained corporate image, brand and identity. Established and deepened partnerships with different groups and businesses to enhance marketing effectiveness and strengthen funding streams. Identified target audience and developed optimized communication plans to engage and interest individuals.

Motivated and encouraged team members to communicate more openly and constructively with each other.

Demonstrated self-reliance by meeting and exceeding workflow needs. Account Manager

Royal Bank of Canada Halifax, NS Apr 2017-Nov 2018 Increased revenue by cultivating and securing new accounts while providing value-added services to existing clients.

Developed spreadsheets to track bi-monthly billings, client proposals, contracts, subcontracts and subcontractor licenses.

Developed productive relationships with business representatives and consulted closely to uncover needs and match available solutions.

Oversaw multiple accounts and worked diligently to meet and exceed performance goals. Saved costs by negotiating product prices and equalizing freight rates. Planned and executed national sales department improvements, updated company's approach to marketing, cost analysis, presentations and territory establishment. Enhanced market penetration through competitive analysis and customer satisfaction surveys. Communications Coordinator

YMCA Halifax, NS Oct 2016-Mar 2017

Worked with development department to coordinate efforts for volunteer and donor cultivation. Partnered with marketing team to translate product features into customer value propositions to be used in consumer messaging.

Created social media practices to publicize corporate culture and support engagement projects.

Utilized websites and social media platforms to produce video presentations. Edited materials for accuracy to communicate core messages and values. Prepared and edited organizational publications such as employee newsletters or stockholder reports for internal and external audiences.

Responded to requests for information from media or designated appropriate spokespeople or information sources for requests.

Digital Media Specialist

TedX Halifax, NS Jan 2013-Dec 2015

Completed in-depth analyses of competitor ad, keyword, bids and landing page activities. Analyzed and monitored engagement processes to determine site glitches. Managed customer digital marketing strategies to meet client goals and objectives. Served as main point of contact for clients, answering questions and responding to messages. Juggled multiple projects and tasks to ensure high quality and timely delivery. Senior Administrative Officer

Umm Al Qura University Makkah Jan 2009-Dec 2010 Entered invoice data into company database and updated details, including customer contacts and delivery dates to keep information current. Developed and continuously improved digital filing and document management protocols. Delivered exceptional customer service through direct communication with clients and team members.

Reviewed company budget development and adherence and provided cost projection reports to inform decision-makers.

Optimized supply chain to reduce materials costs and improve distribution. Partnered with executive team to define company goals. EDUCATION AND TRAINING

Bachelor Degree: Media (Public Relations)

Umm Al Qura University Makkah December 2010

Master Degree: Public Relations

Mount Saint Vincent University Canada May 2017 ADDITIONAL INFORMATION

Middle Leadership Development Program

Ministry of Civil Services

The Competency Development Department of the Ministry of Civil Services, Ms. Laila Faisal Al-Zahrani, reports a training course within the Middle Leadership Development Program, during the period from 12/8/2019 to 12/9/2019,

Royal Bank Intensive training course

21 certificate in Communication, Marketing, investing 2018 LANGUAGE

English / Arabic

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