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Muhammad Junaid Digital Marketer

Karachi, Sindh, Pakistan
January 14, 2022

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SEO, SMM, SEM, ASO – Google Certified Professional


More than 10 years of working experience in Digital Marketing Result Oriented, Problem Solver, Analytical Skills, Quick Learner Search Engine Optimization, Social Media Marketing, Google Ads Management Google Certified: Analytics, Shopping, My Business, AdWords Fundamental, Display Advertising OBJECTIVE

Continue to work with Digital Marketing Firm or IT Solution Provider where I can get learning opportunities and implement New Techniques and work towards for the success of Organization. EXPERIENCE

DMS Research (Pvt.) Ltd (Digital Marketer Team Lead) Aug 2015 – at Present Managing a team of SEOs, Content Writers, Designers, and Social Media Marketers to perform marketing activities for the company's own digital properties. Perform Keyword Research, Competitors Analysis, Content Optimization, and Blog Management. Plan and execute digital marketing campaigns including Social Media, Search Engine Optimization, and Content Marketing. Using Google Analytics to measure the success of all marketing campaigns. Collaborate with the development team to build and optimize landing pages for a better user experience. Provide recommendations such as layout, URL structure, content optimization, call to action, graphics and etc. Conduct Audit of Bing Webmaster and Search Console to resolve technical errors such as Coverage, Update Sitemaps, Improve Page Experience, Core Web Vitals, and Mobile Usability Issues.

Content Writings Ltd (Digital Marketing Executive) May 2012 – July 2015 Joined as a Digital Marketing Executive and performed SEO, and Social Media Marketing activities. Research, plan and run marketing campaigns on different digital platforms such as Google Ads, Facebook Advertisement, and Search Engine Optimization. Keywords Research and On-Page Optimization including Search Console, Bing Webmaster and Meta Tags Optimization. Build quality backlinks by doing Off-Page SEO activities such as Article Marketing, Business Directories, Forums and Blog Postings. Communicate with the customers and prepared reports included off-page activities, keyword ranking and monthly performance.

Tradekey (Pvt.) Ltd (Team Lead SEO) Nov 2007- Feb 2012 Plan and execute day-to-day SEO activities. Prepared weekly tasks and assigned to Jr. SEO Associates and conduct quality audit to make sure that products are properly optimized with right categorization. With the help of IT team designed and developed E-Consultancy Tool to find potential buyers for assigned premium members. Matched more than 1.8 million buyers with the sellers, based on their product line. Provide online service delivery, resolve technical issues within the given deadline to increase customer’s retention rate. Achievements:

Optimized around 1.5 Million Products and 2000+ Categories with Sub-Categories on Promoted as Team Lead E-Consultancy in the year of 2010 and lead more than 10 Junior SEOs at a time. Matched 1.8 Million buyers through E-Consultancy Tool and increase customer retention rate up to 65% Recognize by the higher management as a Top Performer in the year of 2009 in the Back-Office department. SEO, SMO, SEM, ASO – Google Certified Professional EDUCATION

Graduation (B. Com) University of Karachi 2003

Intermediate (Pre-Eng) Govt. Degree College of Gulshan-e-Iqbal 1998 Matriculation (Comp-Sc) USMAN Public School (North Karachi) 1996 CERTIFICATIONS

Google Certification Analytics, Shopping, Adwords Fundamental 2018 Diploma in Digital Accounting Skill Development Council (Ministry of Labor) 2008 Diploma in Computer Science MIDAsia Institute of Technology (Campus-I) 1999 TRAININGS at TRADEKEY (Pvt.) Ltd

In-House Workshop Key Account Management 2011

In-House Workshop “Search Engine Optimization” 2009 In-House Workshop “MBTI – Unlock your potential” 2009 In-House Learning Session on “Spiral Model of Learning & Growth” 2009 PROFILES



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Research and Analysis SEO Website Analysis, Keyword Analysis, Competitor's / Brand Analysis On Page Optimization Google Analytics, Search Console, Bing Webmaster, XML Sitemap, Robot.Txt, Meta Tags, URL Structure, Content Optimization Off Page Optimization Content Marketing, Article Submission, Press Release Submission Video Marketing, Business Listings, Search Engine Submissions, Classified Listings, Forum Threads, Blog Commenting, Web 2.0 Properties Social Media Marketing Facebook: Manage Organic and Paid Ads Campaigns Instagram: Profile Makeover, Manage Ads Campaigns

LinkedIn: Profile Makeover and Maintain Company’s Profile Page Twitter: Profile Optimization, Trending Tweets with Relevant Hashtags Pinterest: Profile Verification, Create Boards, Upload Pins and ALT Tags Writing Skills Welcome Emails, Client’s Testimonials, Short Product Reviews Apps Store Optimization Registered Apps on Google Play, iTunes. Optimize Title, Description, Snap Shots, Category Selection, Reviews Submission Reporting SEO Analysis, Off Page Activities, Keywords Ranking, Website Traffic, Google Analytics, Webmaster Audit

SEO Tools Ahrefs, SEMRush, MOZ, MySiteAuditor, Copyscape, WooRank, Word Tracker, GTMetrix, BackLinkWatch, MajesticSEO, PageSpeed Insight PERSONAL

Father’s Name MUHAMMAD OWAIS (Late)

Date of Birth 27th January 1981

N.I.C. # 42101-8565504-7

Religion Islam

Nationality Pakistani

SEO, SMO, SEM, ASO – Google Certified Professional SEO, SMO, SEM, ASO – Google Certified Professional Official Freelance

Other Projects (On-Page SEO) Freelance Shopify SEO Freelance WordPress SEO Freelance WordPress SEO Freelance YouTube SEO Current Job Summary

Current Salary 100K PM + Medical Insurance

Designation Team Lead Digital Marketing

Employer Name DMS Research (PVT) Ltd

Office Location Sharah-e-Faisal, Karachi

SEO, SMO, SEM, ASO – Google Certified Professional Keywords Client Name Search Engine

Soldier 76 Jacket

Sons of Anarchy Leather Vest

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