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Coordinator Program Sales Executive

Location:
Ridgefield, CT
Posted:
January 08, 2022

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Resume:

CLAUDETTE A. ROBERTSON

adpu5w@r.postjobfree.com

** ***** ****, **********, ** 06877

Mobile: 914-***-****

PROFILE

A passionate, innovative, goal driven Sales Executive with +30 years in the Men’s apparel industry. A successful track record of delivering sales results on the wholesale and retail line. Developed excellent client business relationships with all major retailers, building trust and credibility. Consistently delivers the highest quality of professionalism and customer loyalty. Able to build internal collaboration to meet customer needs and top line growth. Strong presentation skills with the ability to communicate effectively. Can identify white space opportunities and react quickly to each account and their objectives. Seeking a Sales position that will allow me to bring my motivation, high energy and dedication to the organization. CAREER HISTORY

May 2018-April 2019 THE LEVY GROUP New York, NY

V.P. Sales & Merchandising

• Leader of Sales, Merchandising and Design of a $9 million Men’s Tailored Division for Hickey Freeman, Tahari, Buffalo.

• Account base of better department and high end specialty stores, mid-tier, off price and Clubs.

• Successfully launched new Spring 19 Hickey Freeman Dress Shirts under 2 distinct labels in 100 doors.

• Managed all SKU plans by category and focused on color concept, market trends, updated models, tech packs, to the completion of top of production.

• Developed a compelling fashion forward, progressive, Fall collection and key items in each category by brand. Received overwhelming feedback from the retail community.

• Executed and placed 2 different key item pant programs at Costco US, and Costco Canada, initial tests over $3M wholesale.

• Developed substantial new business opportunities in Canada with The Bay, Saks off Fifth, Winners.

• Attend all major trade shows and regional shows. Extensive travel for all accounts in US and Canada. January 2017-May 2018 NICK GRAHAM New York, NY

Director of Sales

• Manage a $6 million account base for Men’s Dress Shirts, Neckwear, and Underwear.

• Increased Y.O.Y. top line wholesale by $2 million in sales.

• Expanded the account base across all categories, as well as private label in Belk, Stage Stores.

• Merchandised a successful Sport shirt program and a casual Chino program at Sam’s Club, the test initiative rolled out to 250 clubs.

• Launched Nick Graham underwear division for holiday 2017. Category expansion into leisure wear. September 2014-May 2016 LANIER CLOTHES New York, N.Y. A division of Oxford Industries, manufacturer & distributer of Men’s tailored clothing. Kenneth Cole, Geoffrey Beene, Billy London, Dockers, Nick Graham and Private Label.

Director of Sales

• Managed a $20 million account base for Bon Ton, Kohl’s, Sears, J.C. Penney, Stage Stores & AAFES.

• Developed and opened new business opportunities with Zappos and Target. Lead in the Dillard’s Private Label communications.

• Accomplished top volume retail sales in the Men’s department at Bon Ton. Received “Exceptional Partnership Award”.

• Merchandised the initial design concept, marketing and distribution for John Bartlett, Private Label programs at Bon Ton.

• Launched with an all door Core Blazer in 2 colors with maintained margin and exceeded sales plans. Added Suit Separates under John Bartlett in 60 locations with healthy margins, AUR’s and surpassed sales plan.

• Increased Branded retail sales at Bon Ton with door expansions in KCNY, a new all door Core style in KCR, tested Nick Graham Separates and Sport Coats, tested KCNY Dress Pants and nested Suits with Performance features. Worked collaboratively with Management for the all door JB Suit Separates program.

• Executed a 400% pant base increase at Sears in Docker’s dress with 3 different price points, fabrications, and performance features. Stores successfully maintained over 55 margin points with high margin profit dollars. Sold in 2 Suit Separates and a Core Blazer with added Performance under their Private Label Structure, in 100 doors. Rolled out additional doors in the current Docker’s Suit Separates and Structure Core programs by analyzing sales and GM trends.

• Developed test ideas for Kohl’s under their Private Brand Apt 9 with Dinner Jackets and a year round Blazer with Performance attributes. Managed 2 tests with Docker’s Dress Pants with Athleisure features while targeting an everyday price point.

• Conducted store seminars for Brand DNA, Fit, Features and Benefits within each label, and how we differentiate with our competition.

• Consistently utilized sales and planning tools in order to analyze the business by region, door, style, color, and size integrity.

• Acted as the point person for Docker’s Corporate, liaison on all Docker’s Dress Pant programs, accounts and retail sales plans.

• Involved in the monthly forecasting and budget meetings with the ability to initiate creative ideas by account and brand for future growth strategies.

April 2010-August 2014 PERRY ELLIS INTERNATIONAL New York, N.Y. Director of Sales

• Managed and controlled all operations of a $30 million business for Perry Ellis Portfolio Bottoms and Dress Shirts. Account profile: Macy’s, Lord & Taylor, Dillard’s, Boscov’s, The Bay, Zappos, Amazon, BJ’s Club, Sam’s Club as well as the entire off price channel.

• Direct contribution and accountable for all planning, budgets, wholesale buying and forecasting.

• Developed pant programs specific to the needs of Macy’s, Lord & Taylor and Dillard’s which became best sellers to date.

• Opened Belk ecommerce with all core dress pants.

• Initiated and merchandised the first Slim Fit “Active Performance” pant program on the Macy’s and Dillard’s floor.

• Responsible for the launch of a Slim Fit dress pant in Lord & Taylor.

• Portfolio dress pants consistently ranked as top volume sales at Macy’s in the classifications area. Maintained 4 top all door Core programs. Capitalized on sales opportunities and expanded the business for each Macy’s regional division beyond expectations.

• Executed a Portfolio pant program for BJ’s Club specific to the needs of their customer and price target.

• Created and marketed Core programs for Portfolio Dress Shirts in different fits and fabrications for Lord & Taylor, Dillard’s, The Bay and BJ’s Club. Lead the team in Canada for store coordinator program responsibilities.

• Implemented systems to improve sales analysis by account and door level.

• Direct involvement with the Design/Merchandising team for execution for 3 divisions.

• Constant communication, interaction and support to our Retail Services Team across the country. Traveled extensively to meet with regional planners and buyers to analyze each business and how to maximize sales by location.

• Consistently achieved forecasts and budgets with profitable margins. February 2008-March 2010 SMART APPAREL U.S. New York, N.Y. Director of Sales

• Managed a $20 million Perry Ellis and Nautica Dress Shirt business for Macy’s, Dillard’s, Perry Ellis and Nautica Retail, and Specialty stores. Developed the “Elite” Perry Ellis program for Dillard’s. Implemented an all door “Non Iron” dress shirt program in Nautica for Macy’s which resulted in a $1.3M sales plan increase.

• Responsible for $11 million in Tailored Clothing program that launched at Macy’s, MMG, Bon Ton and Boscov’s.

• Created a successful Nautica Trouser program at Macy’s and Boscov’s, and established a major Private Label program with MMG for the Club Room Core Blazer.

• Successfully rolled out 135 additional doors in Macy’s and Dillard’s across dress shirt programs.

• Oversee all planning and forecasting.

September 2006-January 2008 PERRY ELLIS INTERNATIONAL New York, N.Y. Sales Manager

• Managed and controlled all operations of a $13 million Dress Shirt business under the Perry Ellis Portfolio label.

• Responsible for all Major accounts as well as off price customers.

• Involved with every aspect in the division: planning, buying, budgets and forecasting.

• Rolled out an additional 126 doors within MSO, Bon Ton, Gottschalk’s, Boscov’s, and MNO.

• Increased overall business by 40%.

September 1991-2003 HART SCHAFFNER & MARX New York, N.Y. Account Executive

• Managed accounts in the Northeast for Tailored Clothing, Dress and Main Floor Bottoms.

• Labels included: Tommy Hilfiger, Austin Reed, Sansabelt, Krizia and Fumagalli.

• Majors included: Federated, May Co., Saks Inc., Von Maur and fine Specialty stores.

• Conducted all seminars, trunk shows and National Trade shows for all labels.

• Worked closely with VP Merchandising to create divisional core programs. EDUCATION

ITHACA COLLEGE Ithaca, N.Y.

• Bachelor of Science, Major in Management, Concentration in Marketing. REFERENCES

• Available upon request.



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