T. JEGANATHALWAR

Male, Single (**/**/****)

Contact: 993*******

Email :adptre@r.postjobfree.com

Present Address

Navi Mumbai, Maharashtra-410210

OBJECTIVE: To further my professional career by building great brands which solve problems in different domains. Looking to apply my knowledge through a role to achieve both short term and long term marketing objectives.

Tools Exposure: Google Analytics, Facebook, LinkedIn and Google Ads Manager, Mail Chimp, e-Campaign Manager, Agile CRM, D&B Database tool, Pardot by Salesforce, Gamooga, SEM Rush, Ahref, Microsoft Dynamics, Hoot suite, Rocket Reach, Lusha, Zoominfo, Zimbra, Netcore

Certifications: ITIL v3 foundation

Professional Experience:

Company

Kale Logistics Solutions

Duration

April 09, 2018 till now.

Position held

Assistant Manager

Reporting to

Head of Marketing

Job responsibility:

Plan, monitor and allocate budget for digital media

Ensure and execute campaigns are carried out within budget limits with proper TG and A/B testing

Brief and liaise with media agencies on digital media buy, review and monitor plans and results.

Formulation and evaluation of market strategy by ensuring to target the right segment, foster optimal penetration through use of tools, database marketing, and advertising

Responsible for liaising with reputed media-houses to create and market thought leadership video series showcasing new brands which are making a difference in India – Super Achievers by ETNOW

Whitepapers on new age technologies which are making a difference in the entire logistics eco-system like block chain, machine learning, IOT, Voice enabled technologies, Artificial intelligence etc. which enables the industry to acknowledge the brand’s position as a dynamic and leader in logistics tech.

Strategies on pushing articles, case studies and whitepapers through different media channels for B2B marketing campaigns.

Responsible for creating quarterly-yearly digital commercial plan which includes - digital advertising, lifecycle marketing, media plans, social advertising, customer engagements.

Google Paid ads - Display, Search + implement responsive landing pages for business

Hands on experience on Multi-Variant Testing tools for comparative analysis

Competitive analysis based on product, history and demography.

Conducting research and creating extensive briefing content for the leaders before representing the organization on any external forums.

Initiate new campaigns across various channels. Launch and optimization of PPC Campaigns.

Social media optimization for Facebook, Twitter, LinkedIn, Instagram,Quora + Paid campaigns.

Tools exposure to Mail Chimp, Agile CRM, Netcore, Gamooga, Web-engage, Microsoft CRM, SEM rush, Hootsuite and e-Campaign Managers.

Develop thought leadership plans to Market Company’s key leader’s voice across global audience in different event and digital channels.

Integrated marketing campaign on key products involving Practice and Sales team.

Responsible for digitizing the company’s presence across different regions.

Engage with the leadership team regularly to create narratives of products and its benefits for the stakeholders.

End to end Campaign planning and management for key product launches

Managedtransport logistic 2019 event- the world s biggest trade show for logistics, mobility, IT and supply chain management.

Company

Weizmann Forex Private Limited

Duration

December 01, 2017 to April 07, 2018.

Position held

Deputy Manager - Product

Reporting to

Vice President

Job responsibility:

Overviewing and reviewing social media calendars and mailers

Digital transformation for the foreign currency exchange brand

Co-ordination with third party agencies and reviewing their performance every quarter

Manage blogger content and provide necessary inputs for the same

Attend product launches and networking events

Create online and offline content (optimizing for websites)

Writing effective mailers, flyers, brochures and pitch proposals.

Using new email applications like Zimbra, Netcore for mass email blast.

Company

Nubello Aesthetics

Duration

December 15, 2016 to November 25, 2017.

Position held

Senior Executive - Content Design & Communications

Reporting to

Managing Director

Job responsibility:

Develop and manage digital marketing campaigns

Oversee a social media strategy

PPC (pay-per-click) campaigns for better targets and sales

Manage and maintain the organization’s website(s)

Write and optimize content for the website and social networking accounts such as Face book and Twitter

Track and analyze website traffic flow and provide regular internal reports

Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

Continually work on the Search Engine Optimization of the website(s) Research and development on topics related to content to increase the quality and uniqueness of content.

Create presentation and guide sales and marketing team with inputs regarding content

Engage and brainstorm with brand manager, marketing head, website designer, SEO executive for creating content and strategy

Write copy for email marketing campaigns

Work on printed material to supplement online products

Engage with company CEO and MD for future prospect write ups in website

Meet with doctors and specialists for content creation with respect to unique treatments and operations.

Proof reading and reviewing team’s content and provide valuable feedback and suggestions

Create landing pages to increase leads and thereby contribute to business.

Freelancer (as Lecturer and writer on Technology and International Relations)

Duration : July 2015 to November 30, 2016

Company

Cap Gemini Consulting Private Limited.

Duration

January 7, 2013 to March 10, 2015.

Position held

Systems Associate (Content writing)

Reporting to

Manager. (N+1)

Projects Supported:

1.Anglian Water Services (UK)

2.Akzo Nobel (The Nederlands)

3.Troom Migration Project (from WSS 3.0 to SharePoint 2010 Foundation).

Job responsibility:

Writing custom articles for in house Board of Directors and Managers with regards to Company’s new announcements, conferences and meetings.

Working with fellows on International issues with respect to international importance and causes (UN)

Hosting online discussions on current events and enroll new fellows from different departments to write new articles on new technologies.

Framing and composing creative articles on geo-political risks for customers (Specifically European and South East Geography).

Writes and posts content online; maintains company Web pages and blog(s)

Helps plan and implement social marketing campaigns for specific marketing goals

Monitors social media outlets and responds on topics related to company/industry

Keeps up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends

Coordinate content creation & publishing of company newsletters (internal or external)

Prepare internal and external communications including announcements, press releases, quarterly corporate reports, presentations, technical documentation, sales support, etc as needed.

Company

Venture Serve Private Limited.

Duration

August 30, 2012 till January 5, 2013.

Position held

Customer Service Associate.

Reporting to

Director

Campaign name: Oncontract.com & Indiagames.com

Perform customer verifications

Set up new customer accounts

Direct requests and unresolved issues to the designated resource

Record details of inquiries, comments and complaints

Record details of actions taken

Prepare and distribute customer activity reports

Maintain customer databases

EDUCATION

Year

Institute/University

Percentage

May-2011

Dr.D.Y.Patil University, Nerul

B.Sc.

61.23%

Feb-2008

ICLE’S College, Vashi

Maharashtra state board

HSC

60.00%

March- 2006

VidyaNiketan School,

Maharashtra state board

SSC

77.06%

LANGUAGES KNOWN:

English, Hindi, Marathi and Tamil

Declaration and Signature

I hereby affirm that the information in this document is accurate and true to the best of my knowledge.

Place:

Date: Signature

Contact this candidate