I. Berryson Kagoo

Chennai

+91-988*******

adpt54@r.postjobfree.com

Professional Profile

A highly accomplished dynamic Sales Professional with 28 years of experience in airport media sales, corporate sales, dealer management and a proven track record of exceeding sales targets. Managed staff recruitment and team establishment, maintaining extraordinary client relationship to generate repeat business. Analytical thinker with the ability to perform well under pressure. An excellent Team Player with Time Management and Organizational Skills.

Core Skills

Key Account Management

Revenue Analysis

Negotiation

Leadership & Guidance

Team Work

Critical Thinking

Business Forecasting & Planning

Business Development

Recruitment & Training

Client Retention

Career Summary

April 2016 – December 2020 General Manager – Sales (Airport Media Sales)

TDI INTERNATIONAL INDIA PVT LTD, CHENNAI.

Key Responsibilities:

Business forecasting and planning for the region, ensure deployment of such structures and processes that would facilitate meeting of assigned business targets for Assets division of the company.

Exploring and pursuing new business opportunities, study the market trend and identify key customer segments, implementing targeted sales strategies to drive sales and profitability.

Manage and direct sales activities to all the sales team members including resource deployment and providing quality leadership and guidance to meet their targets and goals.

Establishes and maintains extraordinary rapport with all Advertising agencies/ Key Clients to retain existing business and enhance further business opportunities.

Handles Key Corporate Accounts personally in order to augment pan India businesses and optimize

revenue through other verticals.

Co-ordinate, supervise and strategize with the Sales team, ensure billing and collection targets are

achieved from time to time.

Oversee recruitment and impart training to new employees, accompanying sales team for finalization of high value contracts.

Coordinate with Central Business Development and lead generation team on mapping potential clients, implementing further strategies to grow the customer base.

Accountable for all payments due to company and ensure timely recovery of outstanding in the market.

Liaison with Airport Authorities for any Operation related queries, support as and when required.

Co-ordinate, oversee day to day operations and Provide guidance to the operation manager at airport, ensure operational efficiency is maintained at all times and prescribed deadlines in execution of campaigns are met.

Formulation of MIS reports as specified by the management that includes monthly/ quarterly/annual sales pipeline.

April 2009 – March 2016 Sr. Manager – Marketing (Airport Media Sales)

TDI INTERNATIONAL INDIA PVT LTD, CHENNAI.

Key Responsibilities:

Meeting new clients, developing proposals basis on their media requirements, negotiating with the clients/agencies to enable finalization of the Contracts.

Developing and maintaining extraordinary rapport with all Advertising agencies / Clients constantly, to retain and enhance further business opportunities.

Co-ordinate with the Airport Authorities for allocation of Media Spaces at Chennai airport,

understanding the Clients Business Perspectives and requirements.

Responsible for efficient functioning of all Operations and execution of timely media installations at the airport.

Identifying and pursuing new business avenues to increase the contributions of other media verticals to ensure profitability of the company.

Follow up of Clients/Agencies for timely renewal of contracts nearing expiry and accountable for all payments due to the company.

Feb 2005 – March 2009 Business Manager (Airport Media Sales)

TDI INTERNATIONAL INDIA PVT LTD, CHENNAI.

Key Responsibilities:

Initiate sales calls, submitting customised proposals, conduct of airport site visits, negotiations and execution of contracts.

Ensure Consistent follow up with existing clients/ agencies for renewal of contracts.

Responsible for timely recovery of payments from the market.

Evaluate, monitor and improve operational performance from time to time.

Provide market feedback to management, design marketing plans to achieve the assigned targets

of the company.

Aug’97 – Jan’05 Business Development Manager (Office Automation & Vending Division)

REX REPROGRAPHICS PVT LTD, CHENNAI.

Key Responsibilities:

Responsible for assisting the company in setting up a strong distribution network,

implementing sales and promotional programmes, manage distributor collections,

inventories and impart training to indirect sales personnel.

Initiating and monitoring the dealers and the distributor network, their activities, motivate, and guide them to achieve their targets and the company.

Setting sales goals and ensuring their fulfilment, device appropriate marketing strategies to achieve the set targets.

Analyse the market constantly and provide the management with feedback for continuous development of the company.

Explore new business opportunities, identify and develop those business opportunities for strategic growth of the company.

Identify potential retail outlets to market our various range of products.

Jun’96 – Jun’97 Area Sales Manager (Hot Beverages – Vending Division)

FOUNTAIN CONSUMER APPLIANCES LTD, CHENNAI.

Key Responsibilities:

To analyse the market potentiality of the areas and thereby appointing the dealers.

To ensure productivity from the dealers and distributors in the region under my purview.

Assisting the dealers in terms of recruiting sales personnel, training sales plans, profit analysis and product planning.

Evaluating the performance of the dealers from month to month and giving timely feedback to the management about the developments.

Ensure effective functioning of the network and provide the dealers with support, training and guidance to ensure profitability for them.

Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.

Mar’94 – May’96 Area Manager (Hot Beverages – Vending Division)

FOUNTAIN CONSUMER APPLIANCES LTD, CHENNAI.

Key Responsibilities:

To ensure productivity from the group of sales Executives, and other staff working in the branch under my purview.

Responsible for the training, field coaching and standards monitoring of my sub- ordinates.

Responsible for the smooth functioning of the branch and accountable to the profitability of the branch.

Responsible for effecting all services and customer related concerns in the area under my purview.

Nov’92 – Feb’ 94 Marketing Executive

DAVE THOMSON ASSOCIATES INDIA PVT LTD, CHENNAI.

Key Responsibilities:

To sell space for the Business Directory (Yellow Pages).

Responsible for the collection of payments from the customers due to the company.

Achieving various targets set by the company from time to time.

Education

1990 – 1992 MSW (Specialisation in Personnel Management) St. Joseph’s College, Tiruchy.

Project Work Undertaken: A study on the Motivation of Workers in Kaveri Engineering Industries Ltd., Trichy.

Professional Achievements

As General Manager – Sales:

Increased business to 140% from 19 Crores to 28 Crores over a period of 3 years by growing existing & acquiring new accounts for the Airport Asset Division, obtaining new clients towards revenue contribution for DMRC (Delhi Metro).

Instrumental in adding up new clients from untapped resources, thereby sustain the growth year on year.

Implemented advance payment system successfully, ensuring recovery of money on time.

Personally, managed a portfolio of major corporate accounts to augment, cross sell and generate new business.

As Sr. Marketing Manager:

Successful In enhancing the Occupancy level of Sites from 60% to 90% within a year.

More business was outsourced through client directly, increased business contribution to other media verticals from 20 % to 55 %.

Outstanding of Payments due to us from the market was reduced to the minimal.

Handling all major Corporate Accounts exclusively.

As Manager – Business Development:

Developed and streamlined Distributor, Dealership networks effectively in Tamil Nadu.

Inducted more marketing force and increased sales to satisfactory level.

In the first year of Operations in Vending Division increased business to 100 installations within a span of one year.

Was most successful in adding corporate clients like Infosys, HCL, Wipro, Polaris, General Motors etc., to the list of clients.

During this financial year 2000-01, achieved first in terms of sales on an all India level.

As Area Sales Manager:

Achieved 150% growth within a span of 2 years after taking over as Area Sales Manager in Tamil Nadu.

Expanded the dealer network to the southern parts of Tamil Nadu, which was confined within Chennai before and was considered the Best Organized Network of all in India.

During my tenure, Tamil Nadu was the Topper in terms of sales and was the highest profit-making zone.

As Area Manager:

Achieved 100% growth in Madurai within a span of one year, made the branch self-reliant and a profit-making zone.

Received ‘The Best Area Manager Award‘ for the service provided to the customers.

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