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NIDAA CHAKKITTAMMAL

adpt1f@r.postjobfree.com

+1-647-***-****

** ***** ******, **********, ** – L7G5M1

JOURNEY SO FAR

Matchmaker between words & marketing/business goals SELF-EMPLOYED WRITER/AUTHOR,

Ontario, Canada- May 2019 till Present

Blogger, SEO Writer, Copy Strategist, Resume Writer Current/Recent Clients: https://gettingpeopleright.com/ https://acps.info/, stratosfy.io & CVDesigner

Write blogs, EDM content and business plans with strategic insights Complete 5 resumes and cover letters per week

VANILLASOFT (SAAS), Ottawa, Canada- July 2019 till Dec 2019 Marketing Communications Writer

Centralized blogs, proposals, white papers and case studies on SaaS based products in collaboration with marketers and product experts. Case Study: https://info.vanillasoft.com/sales-engagement- insurance-pillar#ready_to_upgrade_your_tech_stack

Blog - https://www.vanillasoft.com/resource-center/blog/beat-sales- call-anxiety-with-these-7-no-sweat-tips

Blog - https://www.vanillasoft.com/resource-center/blog/7-queue- based-lead-management-benefits-to-improve-your-sales LET'SSTOPAIDS NGO, Toronto, Canada - May 2019 till July 2019 Volunteer Writer

Wrote compelling articles on HIV and AIDS related topics to create awareness, remove stigma and encourage dialogue and inclusion CLEARTAX (FINTECH), Bangalore, India - Dec 2017 till April 2019 Content Specialist

• Designed & implemented Editorial Calendar for the CT B2C Vertical

• In-house QC in-charge- Edit & creatively package finance content (Fintech, Mutual Funds, Fintech, GST, Loans, Tax)

• Planned trending and customized topics and ensure daily delivery

– ux writing, website writing, news, PR and Proposal writing

• Align copies, creatives and infographics for social media campaigns

• Recruiting and delegating writing tasks to a team of freelancers, and conducting final quality check before uploading their work

• Co-managed ClearTax News Room Page and contributed to https://news.cleartax.in/author/nidaa-chakkittammal/ MELORRA JEWELLERS (FASHION), Bangalore, India – 6 Months Lifestyle & Fashion Blogger

• Pitched and created 60 landing pages (700-1000 words) on verticals like Diamond Jewelry, Gold Jewelry and Gemstone Jewelry, complying with SEO guidelines and marketing strategy Sample: https://www.melorra.com/jewellery/diamond-rings/ Editing

Writing

Proposal Writing

Content Strategy

Content Marketing

Team Management

Buffer & Hootsuite

WordPress

Basic SEO

Basic HTML

80%

80%

75%

55%

45%

50%

30%

50%

30%

20%

MY ALMA MATER

MOUNTAINEERING COURSE – JUNE-15

Jawahar Institute of Mountaineering,

Pahalgam

MASTER OF ARTS IN SOCIAL WORK –

2008-2010

University of Delhi, Delhi

DIPLOMA IN JOURNALISM AND MASS

COMMUNICATION – 2007-2008

Madras Christian College, Chennai

DIPLOMA IN ADVERTISING AND NEWS

EDITING – 2005-2006

University of Calicut, Calicut

BACHELOR OF ARTS IN FUNCTIONAL

ENGLISH – 2004-2007

University of Calicut, Calicut

SKILLS

STRATEGIC MARKETING WRITER

Adept in CP, APA and MLA writing

styles with a prolific body of work in

print media & digital marketing.

Has brought multiple editorial

projects to completion with great

professionalism and precision.

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MINDSABROAD (EDUCATION/TRAVEL), Bangalore, India, Jan 2014 till Jan 2015 Project Associate

• Prepared travel itinerary and education program documents for L&D training

• Developed program proposals (from RFP) and email pitches – samples will be provided on request

• Clients- Professors and University Students from the US (including Ivy League Institutions) seeking internships, volunteer opportunities and semester programs among others in China, Thailand, Laos and India BIOQUEST (HEALTHCARE), Bangalore, India, Sep 2011 till Jan 2014 Creative Communication Expert

• Drafted medico and pharma training materials under the expert guidance of doctors and other healthcare experts

• Handled every internal project proposal writing in the team

• Centralized consumer friendly healthcare material in the form of Push Notifications Via SMS/Email, Interactive Voice Response (IVR), Social Media Posts & YouTube Video Scripts

PICSEAN MEDIA PVT LTD, Bangalore, India, Mar 2011 till June 2011 Travel Features Writer

• Authored travel features and image captions for MakeMytrip, a client of Picsean at the time – made me adept at online research and offline research

• Conducted online and offline research to make the features personalized, relatable and original

eLAND HOLIDAYS PVT LTD, Delhi, India, June 2010 to Feb 2011 Content Writer/Editor

• Write for the company website and blog – holiday packages, social media content, brochures and flyers

QBERA (FINTECH), Bangalore, India, Jan 2017 till Nov 2017 Content Manager

• Digital Content Manager in charge of conceptualizing, developing, and executing content for the website, company blog, social media pages and media planning to drive organic traffic & brand awareness

• Hired and managed freelancers to meet additional marketing writing requirements during peak times

• RFP writing when required to acquire individual and institutional leads from banks and other financial institutions

• Coordinated with SEO team to make the content search-friendly by utilizing Google analytic tools and new trends in digital marketing BANKBAZAAR (FINTECH), Bangalore, India, Jan 2015 till Sep 2016 Senior Finance Writer

• Conceptualized and flesh out SEO-friendly and UX write-ups for landing pages, forum, infographic copy, PPT content, blogs and email campaigns

• Wrote sale promotional and social media content related to finance products and services and makes info accessible and lucid for layman

• Coordinated with SEO team to utilize Google analytics, tools like SEMRush and related data to understand the pulse of the reader and personalize content

• Was part of the in-house newsletter team, an HR initiative PAGE 3-2

COVER LETTER

Dear Recruiter,

Content dynamo... Keen follower of great copies... Bloodhound editor... Panic manager... Converter of mundane to exciting... Forever striving to sculpt brilliance from raw ideas… That's me! I am all about content. I love everything about it even though you never become good enough to be comfortable with the job. You always experiment and evolve. It is like having a baby in your hands forever -- immensely fulfilling and occasionally frustrating. Simplicity, stickiness and swayable data – these are the key ingredients I ensure. I enjoy the challenge of gently nudging (sometimes chasing) a problem towards the most optimum solution my organization can offer. It is fascinating to watch the extensive research, facts, interviews, survey data and a hundred other information take their respective places on the document and present a realistic assurance to the end user. Portfolio - https://www.linkedin.com/in/nidaachak/detail/overlay- view/urn:li:fsd_profileTreasuryMedia:(ACoAABBLklsBstYo1ELwEgCoukUHrvnXolSCGeM,163**********)/ A page I built from scratch - https://cleartax.in/s/mutual-funds Journey So Far: 9 Years in Content/copy Domain

Over the years, I have created captions, ad copy, blogs, website content, B2B and B2C copy on diverse topics for social media platforms and PR articles among others. For some reason, I have always ended up with clients who loathed frills and fillers, and I thank the Universe for that. Eventually, persuasive brevity became my strong point. I don’t leave old content alone either. There is always room for improvement and further optimization for better ROI based on latest analytics/trends. I have the right mix of cucumber-cool attitude and resilience to put a method to madness. Though, I prefer to live in Ontario, I am willing to relocate anywhere in Canada. What I do now

Since 2020, I have been working as a freelance writer. I have a couple of steady clients – ACPS (an Australia-based technical course training institution), Stratosfy (a SaaS & IoT organization based in Ottawa), Getting People Right (a Toronto-based staffing company) and Crescendo Global in Toronto. I deliver a fixed number of monthly blogs, EDMs and other marketing content as per request.

Aside from these regular work, I receive one-off assignment requests from my Upwork and LinkedIn clients; they mostly include writing business plans, proposals (RFPs) and resumes for enterprises and individuals respectively. Experience in Content & Marketing Communications Highlights

•Creating editorial calendar and content plan and delegating tasks accordingly to freelance writers, in-house writers, inbound marketers and SEO professionals. Co-managing and contributing greatly to a Fintech publication for my previous company, Cleartax in India (I thank this stint for my WordPress training and basic HTML knowledge)

•Leveraging expertise in APA and MLA writing styles to create in-house stylebook in line with the brand guidelines

•Utilizing Google Analytics and SEMRush data to track & gauge website traffic, and maximizing brand visibility More Samples Write-ups

White paper (SaaS)-

https://info.vanillasoft.com/hubfs/eBooks/How%20To%20Stop%20Writing%20Shitty%20Emails%20Guide

.pdf

Case study - https://info.vanillasoft.com/sales-engagement-insurance-pillar#ready_to_upgrade_your_tech_stack Blog - https://www.vanillasoft.com/resource-center/blog/beat-sales-call-anxiety-with-these-7-no-sweat-tips Life Outside Work

I am a fitness freak in every sense. A 20-minute jog coupled with a spot of cycling in the morning, weekend volunteering and unplanned trips, help me keep my body, mind and conscience fit. However, I can be as laidback as active – lounging around under a tree with or without a book or personal diary every now and then. Looking forward to hearing from you, if my profile meets your expectations. I can’t wait to talk further. Thanks,

Nidaa Chakkittammal

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