PRANOY SINGHAROY

KEY ACCOUNT MANAGEMENT & BUISNESS DEVELOPMENT SALES

Capability to support & sustain a positive work environment that fosters team performance with strong communication and interpersonal skills, targeting senior level assignments on Sale & Marketing, preferably in FMCG, FMCD and E-Commerce. Location Preference- Kolkata(West Bengal)

Mobile: 943-***-**** E-Mail: adppqs@r.postjobfree.com Professional Synopsis

• Strong business acumen with 12 years of extensive experience & the capability to execute a wide range of sales and marketing strategies to establish market presence, with exposure in the areas of E-commerce, Channel Sales,B2B, Retail Sales, Distributor Management, Corporate Sales and Business Development

• Experienced in increasing sales revenues, exceeding targeted sales goals, developing profitable business relationships and building an extensive seller base; merit of accomplishing multi fold revenue increase

• Proficient in devising strategic plans & policies to foster attainment of targets, encompassing client relationship management, administration, finalization of strategic alliances, market analysis/ intelligence, and development of products based on market/ customer specifications

• Excels in implementing strategies to ensure smooth business operations, attainment of top-line/ bottom-line, promotion of products & services, and achievement of business goals

• Skilled in creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst team members Academic Details

• MBA(Regular) in Sales and Marketing from Meghnad Saha Institute of Technology

(WBUT), Kolkata in 2007

• B.Sc. from Calcutta University, Kolkata in 2005

Areas of Expertise

IT Skill

Operating System: Microsoft Windows

Application: Microsoft Office

Others: Internet and Web Services

Organizational Experience

Feb’17–Present

Nextdoorhub.com (Senrysa Technologies Pvt. Ltd.), Kolkata, West Bengal, India as Senior Key Account Manager (Consumer Electronics)

Sales Management Channel & Regional

Sales

Business Development Key Account

Management

Distributor Handling Category Management Customer Relationship Management

Team Management

Key Result Areas:

• Identify new vendors in the assigned product categories.

• Manage overall performance of assigned categories sales (demand planning), effective stock management, packaging and logistics.

• Handle procurement for both Inventory and Daily Product requirement for the entire Region.

• Manage the supply chain for assigned categories vendor relations, sourcing and inventory.

• Researched, analysed, and monitored competitive landscape for potential opportunities. Created product positioning and messaging to ensure product success in the marketplace Apr’15–Jan’17

Snapdeal.Com, Kolkata, West Bengal, India as Key Account Manager (Consumer Electronics, East)

Key Result Areas:

• Using contacts to generate new business. Personally, developed the market of snapdeal in the eastern market with aggressive business tie ups.

• Collaborating with cross-functional partners to manage all aspects of the e-commerce business including, business planning, strategy and development, promotional campaigns, customer service, and analytics

• Working with partners to develop sale proposals, quotations, and pricings; delivering presentations and attending sales meetings and partner conferences

• Managing all aspects of sales, revenue attainment and management of channel partnerships; evaluating, identifying and securing large product channel deals

• Creating and developing revenue generating partnerships with resellers and service providers

• Collaborating with sales, product development, global operations and solution engineers to develop strategic sales initiatives

• Determining continuation of business relationship with long term sellers by maintaining a healthy work relationship

• Assisting the sellers on the portal acting as a single point of contact for all kind of operational & product related issues

• Establishing trusted consultative client relationships to contribute in improving title selection and availability for customers of Electronics category on Snapdeal's website

• Providing relevant business solutions to complement the initiatives of Sales and Marketing teams, with an ultimate goal of increasing the overall market share

• Certifying optimum visibility for sellers’ products on the website and deciphering schemes & promotions which would eventually translate into sales numbers

• Keeping up-to-date with the market trends, choice matrix in consumer electronics products to achieve market share metrics to ensure that the sellers have the widest assortment possible online

• Conducting detailed market study to analyse the latest market trends and tracking competitor activities and providing valuable inputs for fine tuning the selling and the marketing strategies

Significant Accomplishments:

• Adopted company programs(Customized Promotions and Visibility Drive) amongst assigned partners that resulted in revenue enhancement from INR 50 Lakhs to 90 Lakhs month on month for a few set of sellers

• Successfully increased the revenue by INR 6 crore with gross activations of around 32 sellers within the span of 14 months

MAR’14–MAR’15

Parle Biscuits Pvt. Ltd., Kolkata, West Bengal, India as Sales Officer (Channel Sales & Distribution)

Key Result Areas:

• Monitoring all distributors by timely visits to the respective area.

• Growing sales by identifying opportunities and tracking performance.

• Co-ordinate with all stockiest for planning of Primary and secondary sale.

• Responsible improving and increasing market share in all key accounts in KOLKATA.

• Handling and managing the team of Sales Representative.

• Assess local market conditions, identify current and prospective sales opportunities and develop forecasts, strategies and business plans.

• Review the Institutional business progress with the dealerships. FEB’11–FEB’14

Switz Foods Pvt. Ltd., Kolkata, West Bengal, India as Marketing Executive (Franchise and Key Account Management)

Key Result Areas:

• Plan and drive franchise marketing activities and events.

• Manage franchiser Expectations and franchise marketing plan.

• Manage and improvise on Franchiser Pro-forma Financial.

• Source new franchise recruitment avenues.

• Screen Potential franchisees.

• Coordinate with Regional alliances

APR08’–DEC’10

Mehta Cad Cam Systems Pvt. Ltd., Kolkata, West Bengal, India as Marketing Executive

• Managing the sales and marketing operations and accountable for increasing sales growth.

• Driving sales initiatives to achieve business goals & managing the front line sales team to achieve them.

• Implementing sales promotional activities as a part of brand building and market development effort.

Academic Projects

Organization: Bajaj Allianz life Insurance

Title : Product segmentation of life Insurance

Organization: Sony India Pvt Ltd.

Title : Customer Service

Extra-Curricular Activities

Active member of

• Bengal Science Association

• Give India organization

• Ensemble(theatre group)

Personal Information

Date of Birth : 08.10.1982

Languages known : English, Bengali and Hindi

Address : 61 Regent place, Tollygunj, Kolkata, WestBengal 700040 Website : https://www.linkedin.com/in/pranoy-singharoy-33148815/

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