Address:

KSA-Riyadh Region .

Phone:

+966-********* (Mobile)

Email:adpnix@r.postjobfree.com

Profile:linkedin.com/in/mahmoud-

n-569b6622

B.A From Al-Jami ‘at Al-

Mustansiriyah

Languages

Arabic -Native

English-Fluent

MAHMOUD NADI

National / Regional Sales -Business Manager

PROFILE:

Career experience has been amongst leading FMCG & B2B Ingredient organizations (mature and emerging markets / brands) heading dedicated business units (Retail, Food service and B2B) in KSA, Middle East.

Senior positions within these organizations encompassed Strategic / Go-To-Market direction within B2B & B2C organizations

Facilitate best practice attainment and implementation Motivating high performance teams, building sustainable capability and culture

Customer led insights innovation

Facilitating BRC Quality, Risk Management and Customer partner accreditations

Key / strategic account leadership

Business development strategy and execution, securing anchor tenants.

With the primary emphasis on top line revenue growth, cost management / ownership and profit delivery.

I possess strong team leadership and awareness skills, drive I possess strong team leadership and awareness skills, drive commercial competence, a strong collaborative cultural ethos, with an ability to lead staff focus, capability and clarity of direction. I bring a passion, energy and excitement to the task of building sustainable profit driven teams.

FEEDBACK

“Highly effective and strives for excellence, is an organiser, motivator and inspiration to the team” - ex COO, Ornua

“Faces adversity head on and is energized by tough challenges” - Head of Foodservice ASTRA Consumer Foods, Basamah

,SAFM,ORNUA.

Has inspired strategy execution, instilling a strong passion and galvanising a diverse regional team that sees the business in excellent shape” - Global Foodservice Business Development Director - Basamah,ASTRA, SAFM, ORNUA.

Skill Highlights

Leadership Business Strategy Strategic, Tactical & Operational Competencies Key Account Management Trade Marketing Business Planning Negotiation Management New Business Development Commercial Acumen Results Focused Stakeholder Engagement Communication Corporate Governance FMCG Food.

EXPERIENCE:-

ORNUA-IRISH DAIRY BOARD-ALWT

REGIONAL SALES- BUSINESS MANAGER

Mar 2017 – Present

Riyadh-. Saudi Arabia

Develop and implement annual sales plans.

• Select, develop, and coach a professional sales team to meet or exceed specific goals for profitable revenue growth.

• Implement the company's sales process to establish a culture of consultative selling to customer's decision-makers at all levels.

• Develop and maintain effective business relationships with executive decision makers in large accounts.

• Pursue identified business prospects, participating actively in the planning and sales process for new business opportunities.

• Collaborate with marketing resources and the sales leadership team to define overall sales strategy, and to develop products and solutions responsive to the customer's business. Apply research insights and to provide compelling advertising solutions based on the company's business strengths. Develop and implement annual sales plans.

• Select, develop, and coach a professional sales team to meet or exceed specific goals for profitable revenue growth.

• Implement the company's sales process to establish a culture of consultative selling to customer's decision-makers at all levels.

• Develop and maintain effective business relationships with executive decision makers in large accounts.

• Pursue identified business prospects, participating actively in the planning and sales process for new business opportunities.

• Collaborate with marketing resources and the sales leadership team to define overall sales strategy, and to develop products and solutions responsive to the customer's business. Apply research insights and to provide compelling advertising solutions based on the company's business strengths.

decision makers in large accounts.

• Pursue identified business prospects, participating actively in the planning and sales process for new business opportunities.

• Collaborate with marketing resources and the sales leadership team to define overall sales strategy, and to develop products and solutions responsive to the customer's business. Apply research insights and to provide compelling advertising solutions based on the company's business strengths.

Astra Foods-FoodService

National Sales Manager

Food & Beverages

Oct 2014 Till Feb2017

KSA

My key responsibilities include driving digital innovation for clients through our channels, developing new products, maximizing revenue potential, integrating our digital audience and products across all our offerings to deliver award winning campaigns.

Most importantly my role is Hospitality Channel, clients and other departments within The Organization towards our successful digital future.

Developing strategy, tactics, sales plans and profit targets Developing relationships with clients

Identifying and reporting on business opportunities in target markets

Representing the business at conferences, trade fairs and networking events

Maximizing new business development opportunities

Overseeing a sales team

Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results. Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.

Implements national sales programs by developing field sales action plans.

Maintains sales volume, product mix, and selling price by keeping current with supply and

demand, changing trends, economic indicators, and competitors. Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.

Sanabel Alsalam for Food Manufacturing Company

Food Production

Regional Sales Operations Manager

Sep 2009 Till Sep 2014

KSA,

Develop sales and marketing strategies to drive sales growth in the assigned area.

Develop and manage an efficient distribution network to improve sales performance.

Meet or exceed set sales volume as well as the set gross profit margin.

Implements sales programs by developing new accounts and field sales action plans.

Maintain excellent relationship with existing customers for repeat business.

Provide innovative ideas and suggestions to improve the Group’s market presence.

Rigorously explore the market, establish contacts and build referrals.

Develop creative promotional strategies to attract more customers.

Fine Hygienic Holding Consumer Goods Consumer

Area Sales Manager

Jan2005 Till Aug 2009,

Riyadh-Jeddah-KSA

Develop sales strategy for Key Accounts based on market needs, KA structure, competitive situation and company targets.

• Develop concept for KA organization (structure, responsibilities, quality) with regard to future requirements

• Develop and implement category management concept into the organization.

• Planning of sales, revenues and market shares (short-, mid-, long term): total KA, client (brand level).

• Planning of Activity Program (together with Brand Management

/Trade Marketing).

• Plan how to execute & control agreed activity program within Key Accounts.

• Demand and steer the creation of account plans.

• Show leadership and dedication to make KAMs achieving quantitative KPIs & increase market shares in Key Accounts

• Annual BDA negotiations

• Ensure and enable leading position in category management.

• Carry out “Plan vs. Actual” Analysis of figures and take/propose actions to close gaps.

• Drive, monitor & benchmark achievement of qualitative and quantitative KPI’s : distribution, shelf, pricing, merchandising in Key Accounts

• Coach and inspire direct subordinates

• Lead, motivate, control and praise.

Basamh Trading Company-

Area Sales Manager

Sep 1999 Till Nov2004

Riyadh-Jeddah-KSA

Ensure the effective and quality achievement of distribution, volume, and display objectives.

- Implement trade-marketing programs throughout the area as appropriate.

- Continually monitor report and take appropriate action on variances of actuals to plan across all desired facets.

- Organize and effectively implement new product launches throughout the areas as required. Ensure

proper use of a follow up of all sales administrative tools (Journey Cycle, Daily Sales Report…etc).

- Ensure achievements of all sales KPI, such as strike rate, collections, distributions…etc.

- Conduct sales cover meetings and achieve monthly sales plan through proper management of sales team.

- Ensure stock availability in the area.

Finalizing business development agreements with the key accounts.

- Development of key account by having a proper planning for promotional activities and category management.

- Ensure the availability of stock and merchandising.

- Actively ensure that sales team possess acceptable levels of knowledge and skills to achieve planned objectives.

- Plan and effectively implement sales for incentive programs to generate sales force development (personal and objective). Ensure the effective and quality achievement of distribution, volume, and display objectives.

- Implement trade-marketing programs throughout the area as appropriate.

- Continually monitor report and take appropriate action on variances of actuals to plan across all desired facets. The Coca-Cola Bottling Company of Saudi Arabia

Area Sales Manager

Food & Beverages

Riyadh-Dammam-Jeddah

Aug 1995 Till Aug 1999

• Negotiating of Business Development Agreements (BDA) with suppliers

• Managing sales growth and margin improvement.

• Category management development and range rationalization.

• Setting parameter to increase the supplies & inventory levels controls.

• Managing department staff.

• Planning and Designing the weekly promotional activity in order to increase the sales.

• Fully secure the stores requirements from supplies and support.

• Develop and control the consistency of the store merchandising Skills: -

Team Management- Negotiation-Budgets

Business Planning

Sales Management

Sales Operations

Competitive Analysis

Market Planning

Business Development

FMCG

Forecasting

CRM

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