Antonio Fiorello
Laguna Niguel, CA ****7
Mobile 949-***-****
adpn5v@r.postjobfree.com
www.linkedin.com/in/antoniofiorello
Summary of Qualifications
• Experienced in leading and managing sales in the Construction & Real Estate Industries, Commercial & Residential Finance, Commercial & Retail Food Industries and Green Technology Industry
• Experienced in managing Design Centers and Sales & Operations in the Floor Covering and Natural Stone Fabrication Industries
• Experienced with leading and supervising sales teams in some of the most innovative and competitive market environments in the West Coast
• Experienced in implementing sales programs in the new home builder industries, green technologies, food manufacturing industry, commercial finance and trade contractors
• Have played a vital role in the direction and management of more than 200 new home neighborhoods from construction through marketing
• Experienced in managing and overseeing sales and marketing efforts of green technologies
• Experienced in model and construction design and interior finish specs. Professional Experience
September 2018-Present
COO/Broker
Medallion Partners
• Manage and train sales staff and sales department employees
• Oversee Company Operations
• Ensure company monthly sales goals are met
• Project and ensure quarterly numbers meet or exceed business plan
• Promote the company brand and overall market success
• Broker for Medallion Mortgage
• Broker for Medallion Real Estate
November 2017 – August 2018
Vice President of Sales and Marketing
Frontier Communities
• Manage and train sales staff and sales department employees
• Coordinate and oversee efforts of marketing, lending and escrow departments
• Perform market analysis and determine pricing for new home neighborhoods
• Create, design and manage sales processes for sales team
• Create weekly and monthly sales analysis reports
• Ensure monthly sales and closing goals are met
• Project and ensure quarterly numbers meet or exceed business plan
• Promote the company brand and overall market success
• Oversaw design and interior specs of model homes April 2009 – Present
Broker/Owner
Forté Realty Group
• Manage, lead and promote sales, marketing and brand recognition
• Service needs of buyers and sellers of Residential & Commercial Real Estate transactions
• Service needs of Tenants & Landlords in Lease transactions
• Oversee sales efforts and training of sales team
• Broker/Officer for Forté Realty Group INC
August 2009 – April 2010
National Sales Manager
Orange Bakery
• Manage, lead and promote sales, marketing and brand recognition in 12 Western States, Canada, Asia and the South Pacific.
• Work with and oversee sales efforts of representing brokers
• Identify new markets and regions of opportunity
• Coordinate and attend trade shows
• Report weekly and monthly sales efforts
• Projected and managed P&L
• Promoted company brand and overall market success October 2007- August 2009
Principal
TerraStone
• Provide management and consulting services to Natural Stone Clients
• Manage, lead and promote sales, marketing and brand recognition for client
• Meet with potential customers on behalf of client; provide estimates, bid jobs
• Advise client on marketplace strategies
• Provide competitive analysis and research
• Identify new markets and regions of opportunity
• Manage and supervise installations
September 2005 – October 2007
Vice President of Sales
DR Horton
• Manage and train sales staff and sales department employees
• Coordinate and oversee efforts of marketing, lending and escrow departments
• Perform market analysis and determine pricing for new home neighborhoods
• Create, design and manage sales processes for sales team
• Create weekly and monthly sales analysis reports
• Ensure monthly sales and closing goals are met
• Project and ensure quarterly numbers meet or exceed business plan
• Promote the company brand and overall market success
• Oversaw design and interior specs of model homes September 2004 – September 2005
West Coast Director of Sales
American Mold Guard
• Managed and train sales staff for west coast divisions of American Mold Guard
• Oversaw and coordinated schedules of operations
• Set up and staff new divisions of the west coast region
• Met with and solicited new business from various commercial and new homebuilders on the west coast.
• Created weekly and monthly sales reports
• Projected and manage P&L
• Promoted the company brand and overall market success
• Coordinated and manage trade show booths such as PCBC April 2000 – September 2004
Manager of Sales and Marketing
John Laing Homes
• Managed Sales, Escrow and Lending staff for entire South Coast division
• Spearheaded all marketing operations including advertising and promotional efforts
• Assisted in promotion of company’s brand and overall market success
• Created monthly sales and management analysis reports for South Coast division
• Assisted in preparing land committee packages for Board of Directors
• Played critical role in architectural design, landscape and site planning for John Laing Homes Sailhouse community – winner of the 2002 Community of the Year award
• Facilitated developing land plans, management of consultants required to prepare the necessary plans, and in development of proforma budgets, schedules and financial models
• Assisted in forward planning of land plans and product designs
• Contributed efforts with Project Management to prepare project schedules and ensure schedule compliance
• Oversaw design and interior specs of model homes June 1996 – April 2000
Director of Special Options and Features
John Laing Homes
• Pioneered options program for John Laing Homes
• Coordinated and purchased construction option packets and books
• Put all special options requested by home buyers out to bid
• Assisted Design Center in the coordination of design options
• Assisted field supervision with quality control and met with home buyers when problems arose
• Coordinated educational seminars for designers and field personnel January 1986 – June 1996
Operations Manager
Suncrest Interiors
• Supervised and dispatched daily workload to staff
• Managed customer service department
• Assisted home builders with troubleshooting and scheduling
• Supervised warehouse shipping and receiving
• Performed field inspections including inspections of concrete slabs
• Advised designers on product knowledge
Education/Special Interests
• Broker/Co-Owner Medallion Partners
• Broker/Owner Forté Realty Group
• San Clemente CERT Member
• CA Real Estate Broker License 2007
• CA Department of Real Estate – Exam and license 2002
• CA Mortgage Loan Originator License 2019
• A variety of sales workshops with Jeffrey Gittomer, Jeff Shore, Randy Tasch, Mike Moore, etc.
• Communispond and Foundations of Leadership courses
• Rancho Santiago College – Fire Science Technology and Building Design 1988- 1990
• Riverside County Fire FAE Academy Top of Class Graduate 1995
• IRM II
• FAE/EMT with Riverside County Fire from 1992-2005.
• CERT Certified 2010
• CPR/First Aid Re-Cert 2016
• 12 Years Fire Fighting Experience with Riverside County Fire. Resume available upon request.