Medical Esthetician Education Manager

Candice Joy-Lagatta

adplxr@r.postjobfree.com

949-***-****

PROFESSIONAL EXPERIENCE 2016 - present PCA SKIN - Scottsdale, AZ 2019 - PCA Skin Regional Manager / West

● PCA Skin Circle Of Excellence 2017, 2018, 2019 & 2020

● Management of West Sales Team - spa, medispa, key accounts, cosmetology and esthetic school accounts

● Corporate Sales, Education & Marketing team responsible for development of product launch, promotions, education formats, print and digital sales tools.

● Sales trainer to BDM, AM, ISR sales teams

● PCA Skin National Sales Meetings, Summit, PCA Skin Corporate Events, Key Account Sales Meetings & National Events

2016 - PCA Skin Senior Account Manager / Southern California Territory

● Ranked # 1 in sales 2017 - YTD with an average of 130% to goal

● Produced 1.4 million in sales over So. CA territory in 2019

● Developed and maintained top producing West territory

● Management of Massage Envy Consolidator accounts

● PCA Skin Project Manager responsible for brand sales programs, marketing, education and field sales team development

● Presenter at Corporate National Sales Meetings / Summit 2014 - 2016 Consultant Professional Skincare Brand Development Direct, Distributor, Medical, Key Accounts, Medical & Professional Spa/Salon 2005 - 2014 Bioelements Inc. Colorado Springs, CO. Regional Sales and Education Manager

● Averaged 120% to goal 2006 - 2014

Sales and education management to Direct & Distributor accounts, Key accounts, Multi-unit Cosmetology / Esthetic Schools, Medispa, Spa, Salon and Prestige Beauty E-Commerce Management over National and International Accounts: International distribution: Australia, New Zealand, Canada, Mexico and Panama/Central America Key Accounts: Total Woman Spas, Beauty Collections, Beauty Brands, Burke Williams Spas, Zappos.com/Beauty Applied customized, support on demand programs for key accounts. Beauty 360/CVS . Maintained the #1 sales position weekly in Professional Retail Skin Care Sales at 28 store locations. Increased territory business by 18% yoy. Transitioned Corporate Direct Accounts to Distributor Salon Centric L'Oreal - Field detailing and training with BDMs, Brand Managers & DSCs.on sell in / sell through & account maintenance. Application of sanctioned corporate sales, marketing & merchandising programs. Results: exceeded sales projections by 14% in the first six month transition period Cosmetology & Esthetic School Key Accounts: Marinello & Milan Schools. Implemented and expanded retail skus over 50+ campus locations. Increased product orders by adding retail modules matched to service treatment menus. Created customized education formats and retail product promotions. Managed operations of brand programs roll out to new campus locations. Conducted monthly & quarterly sales meetings with school owners, administration and their education departments.

National Esthetic and Cosmetology School Accounts

● Advisory Board Member to Private Postsecondary and State Community College Cosmetology / Esthetic School programs

● Launched Advanced Aesthetic Continuing Education Programs to licenced professionals and to their database of school graduates

● Developed Advanced Aesthetic Programs to provide an uncapped source of revenue through continuing education to licensed professionals and school graduate students

● Established School Partnership Benefit Programs for graduating student job placement with brand accounts.

Management of Professional Sales and Education teams - Recruited, hired and trained 100+ BDM, AM, DSCs and field educators. Added sales support to US territory by developing a brand Business Coach Program. Selected top 10% performing field educators for sales training as Business Coaches to develop leads into territory accounts.

● Created Business Coach team

● Increase account sales through partnership benefits programs

● Developed custom business plans for key accounts and multi-unit accounts Member of Bioelements Creative Team - Contributor to new products, retail & service promotions. Created Merchandising and Retail programs customized for Professional Spa, Medical Spa and Prestige Professional Beauty Chain Accounts

Bioelements Corporate Panel of Experts - Company Brand Representative assigned to media at National/International Distribution Conferences, Industry Award Presentations and Professional Beauty Industry Conferences

2004 - 2006 Bioelements Corporate Educator

Professional Spa/Salon, Medispa, Cosmetology and Esthetic Schools Specialist assigned to West: California, Arizona, Nevada and Colorado LICENCES, CERTIFICATION & EDUCATION

California Cosmetology License # KK167788

Certified California Cosmetology / Esthetic Instructor Certified Medical Esthetician - Biomedic/ Jill Springle MSN & Michael Elam, MD Vidal Sassoon / Stephen Moody

Toni & Guy / James Morrison

Rusk / Irvine Rusk

Henry Able & Henry Lee @ AT Tramp, LA, Ca.

Aveda

PCA Skin

Biomedic Paramedical Skin Care