adpkql@r.postjobfree.com / www.coroflot/lecialandis 440-***-****

Platform-spanning, deadline-seasoned art director with 20+ years of collaborative client messaging, digital and print design, and multichannel marketing concept execution. Extensive expertise in a full range of applications and skills including Adobe Creative Suite and web design, photo editing and MS Office. Solid track record of ideation-to-creation visual communications with the impact that compels readers and builds brand identity.

Graduate, Art Insitute of Pittsburgh

Visual Communication

Education

LECIA A.LANDIS

Design delivers.

Multi-platform Design

• Created and designed 10 B2B publications in the healthcare, industrial, and consumer markets, including Contemporary OB/GYN, Dermatology Times, DVM Newsmagazine, Drug Topics, Ophthalmology/Optometry Times, RN, Aesthetic Authority, etc.

• Led the print and digital design and brand identities for monthly national physician news magazines and topic-specific clinical supplements reaching audiences averaging approximately 20,000 each.

• Established consistent, omni-channel experiences for each brand via e-newsletters, websites, social content and display ad creation.

Cross-functional Collaboration

• Interfaced closely on an ongoing basis with sales/publisher, editorial, project management, marketing, web team, audience development, and market reseach colleagues re: strategic objectives and audience engagement targets.

• Interacted with agencies and clients on custom project initiatives re: communications objectives, design intent, and concepting.

• Major clients included Alcon, Allergan, Bausch+Lomb, Slate Pharmaceuticals, Ista Pharmaceuticals, Ortho Dermatologics, and Valeant Pharmaceuticals who sponsored a lifestyle project called Derm Pulse.

Branding

• Conceptualized and completed redesigns for Cosmetic Surgery Times, Dermatology Times, RN magazines and In the Know consumer/patient aesthetic publication; visually bolstered publications with fresh appearances to increase readership and readability

• Performed deep-dive historixal, marketing, and readership research to create brands, redesign old brands, and devise special edition campaigns such as the 160th Anniversary year for Drug Topics.

Core Competencies

Systems & Workflow

• Ensured all design initiatives came in under-budget and on time and passed all Systems & Workflow requisite medical and legal review.

• Worked with publishers, printers, ex-US production teams to operationalize weekly production calendars for both digital and print assets.

• Led 2013 transition of production processes for publications to offshore vendor

• Aided in 2020 repatriation of all production and ad serving processes back to US following conclusion of ex-US vendor contract.

• Mentored and supervised 3 junior designers.

Experience

Art Director

MJH Associates, LLC/

Informa/UBM/Advanstar

2011 / 2021

Art Director

Custom Media Group

Advanstar

2011 / 2013

Creative Marketing Manager

National Automotive Experts

2010 / 2011

2006, 2008, etc

Jesse H. Neal Awards

DVM Newsmagazine

Awards

Art Director

Advanstar

1995 / 2010

References

Nancy Bitteker,

Director, Design & Digital Production

845-***-****, adpkql@r.postjobfree.com

Teresa A.McNulty, Editorial Director

330-***-****, adpkql@r.postjobfree.com

Pete Seltzer, VP, Graphic Design & Production

212-***-****, adpkql@r.postjobfree.com

Heather Onorati, Editorial Director

440-***-****, adpkql@r.postjobfree.com

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