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Tech University Marketing Manager

Location:
Amarillo, TX
Posted:
December 05, 2021

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Resume:

Kris S. Hayter

817-***-**** ● adpkds@r.postjobfree.com ● Fort Worth, TX 76179

GENERAL MANAGEMENT PROFESSIONAL

Revenue Enhancement – Cost & Expense Control – Business Development

A highly competitive, tenacious, and results-oriented professional combining polished interpersonal and rapport building skills to significantly enhance growth, profits, and ROI. Dynamic marketing visionary experienced in increasing client retention, expanding market share and driving revenue utilizing effective marketing campaigns and comprehensive advertising methods. Proven expertise in creatively and innovatively developing marketing collateral and managing marketing campaigns and budgets. Adept in building strong rapport with business partners and current/prospective customers.

Committed to increasing revenue and profitability through the development and implementation of strategic sales and business development strategies.

CORE COMPETENCIES

Marketing Strategy

Promotional Events

Budget Management

Campaign Development

Competitive Intelligence

Public Relations

Strategic Planning & Analysis

Marketing Collateral Design

Digital Marketing

Relationship Management

Market Penetration

Branding & Identity

PROFESSIONAL EXPERIENCE

ELKINS CORPORATION ■ Irving, TX 2015 – Present

Senior Vice President

Steer all operational, financial, and legal operations for a high net worth family, private holding company and multi-million-dollar corporations. Deliver financial oversight of all oil & gas holdings ore-filings, mineral rights interests, filings and fracking contracts throughout Texas and four other states. Oversee operational and financial cattle ranching operations averaging 724 units over the last 10 years. Provide financial and legal oversight for company and family land ownership, and management for over 32,000 acres.

Provide financial and operational oversight for our steel company in becoming the largest post-tensioning rebar supplier to the building industry.

Oversee operational and financial efforts for ranch manager who runs hay operations (largest in North Texas and southern Oklahoma).

Provide financial and day-to-day operational oversight for 50+ year hardware store.

Opened 3rd 60,000 square foot distribution and cutting warehouse with goal of having 60% of state by 2022.

Manage real estate company and newly formed transportation company to defer risk with the exponential growth of or corporation in the past four years since I came on in 2015.

Created and formed an added ag deduction as well as retreat for top customers for marketing advantages at no cost to the company.

Formulated marketing plan generating significant revenue with literally no costs while generating cash-flow from three revenue streams.

Grew hardware store 36% since 2015 and increased bottom line 18% with industry average at 6-8% per year.

Improved staff retention and established high-tech systems, producing numbers that have offered employees bonus’ each year following 22 years without bonuses.

RIMKUS CONSULTING GROUP ■ Irving, TX 2009 – 2015

National Vice President / Regional Marketing Manager

Directed all sales and marketing functions for corporations largest South Central Region. Served as lead designate for national high-profile clients. Manage 24 professionals in Texas, Arkansas, Kansas, Oklahoma and New Mexico. Marketed and promoted civil, mechanical, electrical, chemical, industrial, fire, oil & gas, natural gas pipeline and transportation engineering B2B services.

Served as national marketing expert for Construction Defect and Industrial Services.

Led development of regional CE/CLE for carriers as well as Texas and Oklahoma State Bars.

Scheduled and consistently executed 60-75 monthly in-person client meetings.

Assisted District Managers with Consultant staff development.

Continually met organizational objectives while adapting to industry fluctuations.

Oversaw design and development of print and electronic marketing materials for over 30 services.

Formulated and executed regional budget and marketing plan.

Delegated deliverables for production and implementation of national business plan.

Assisted in hiring and training new Marketing Managers nationally.

Directed and managed system conversion from Salesforce.com and ACT! to Microsoft CRM.

MAGAZINE PUBLISHING GROUP ■ Grapevine, TX 2004 – 2009

Associate Publisher

Directed publications in national advertising sales, editing, proofing, BPA audit, trade show management and sponsorship sales functions. Served as Exhibit/Event Director for MPG’s annual tradeshow serving over 800 professionals. Supervised eight employees in publishing, editorial, circulation, graphic design and sales.

Managed and coordinated all software editorial reviews for over 150 technology companies.

Oversaw two managing editors, 10 columnists, and 14 freelance writers.

National Sales Director

Recruited to turnaround profitability for two finance publications. Served as lead representative for attending state CPA association exhibits nationally.

Produced over $1.2MM first year exceeding quota by over 400%.

Executed business plan exceeding sales quota within four months.

CANDIDATE RESOURCES ■ Dallas, TX 2001 – 2004

Managing Director

Promoted within 14 months due to six-figure success. Directed and managed a team of eight professionals.

Managed all HR functions and created policies and procedures.

Formulated, established and maintained a competitive national marketing plan.

National Recruiting Manager

Managed a portfolio of over 200 clients nationally. Developed strategic relationships and marketing plans to combat complex marketplace. Created and managed divisional annual budgets and forecasts.

Devised and implemented recruiting strategies for industry and service groups.

Coordinated with executive management all phases of the negotiations for compensation packages.

ROBERT HALF INTERNATIONAL■ Dallas, TX 1997 – 2000

Recruiting Manager & Mentor

Charged with training and mentoring recruiting Managers and Division Leaders Accomplished top ranking for RM’s in annual billings. Built and established team for new retained contract program.

Achieved Top 20 (1% of all RHI Recruiters) producer for RHI worldwide in 1998-2000.

Ranked as top producer in Dallas and set three records during my tenure.

Secured runner-up for Rookie of the Year in 1998 (#3 out of 189 Recruiting Managers).

Designated as the key contact for all positions over $150K in annual compensation.

EDUCATION

Rawls College of Business, Texas Tech University

Bachelor of Business Administration, Economics

TECHNICAL EXPERTISE

ACT!, Bond, MS CRM, Salesforce, SalesLogix, Exact, MS Office Suite

Epicor Advance CRM, RockSolid, TradeGecko, QuickBooks Pro



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