Vice President – GM Sales Marketing Operations Strategic Leadership Entrepreneur

Industrial MRO Agriculture Construction Mining Railway Logistics Power Generation Fueled unprecedented growth through innovative, reliable change management and organizational transformations. Strategic and Growth-focused business executive visionary with 25+ years of career progression leading global Sales, Marketing, M&A and New Business Development strategies for industrial equipment distribution operations. Skilled at combining business acumen and innovation to meet future-facing demands and expand systematic profitability. Transformational leader adept at penetrating and overtaking challenging global markets, taking calculated risks, inspiring innovation, and building top sales cultures to boost companies’ bottom-line value. Serve as a trusted advisor and change agent to gain stakeholder buy-in, enable product line vitality, and overtake challenging global markets. Executive Strengths:

Full P&L Responsibility

Turnaround & Transformations

Lean Manufacturing Process

Rental & Finance

EBITDA Growth

Strategic M&A

New Business Development

Multi-Channel Management

Product Lifecycle

National Accounts / OEM Sales

Strategic Product Planning

Growth Strategies: Produced double digit YOY growth by reforming sales, channels, product management, and customer support functions, increasing sales from $3.1B to $5.6B over 36 months (CNH) +81%.

Capital Equipment: Sales strategies, in 4 key Markets, optimization strategies to increase revenue and improve EBITDA across 3 public and 1 private company: Enerpac Tool Group, JCB, CNH & Strictly Service.

Global Experience: Experienced global traveler with expert knowledge and understanding of diverse markets: AG, Construction, Mining and Industrial.

Key Strategist: Implementation of technologies including Salesforce.com, Concur, and creation of S&OP’s for large equipment manufacturing, distribution and rentals while strengthening business relation segments.

Transform & Turnaround: Introduced Innovative Products to Global vertical markets, earning Presidential Sales & Marketing Awards in 2014, 2015, 2018, & 2019

PROFESSIONAL EXPERIENCE

Enerpac Tool Company – Publicly Traded EPAC (NY), World Headquarters - Menomonee Falls. WI Global Vice President of Marketing – Commercial, Product & Communications (Feb 2020 – Sept 2021) Senior Director of Sales – North American Region (Feb 2017 – Feb 2020) Reporting to the COO and CEO: Provided executive-level leadership and direction for all Marketing engagements – Innovation of New Products, Retail Commercialization and Launch of new products, maintaining current product lifecycle and Marketing Communications. Creation of a new retail marketing team focused on driving end-use customers to Enerpac. Champion transformations by revitalizing growth, reshaping the portfolio, accelerating growth laneways, expansion of vertical markets, maintaining acquisition funnel, and improving EBITDA towards 20% for a $600M Industrial Tool Company.

Established our direct selling E-commerce, creation of our Social Media and Enerpac blog, creation of our DAM, established our Enerpac Training Academy with focus on Retail Selling, Ownership of Pricing, Programming, Product and Placement, while driving customers to Enerpac.

Created and Leading actionable growth plans that include innovative technology, market penetration, road mapping processes, creating tools for 5-year strategic planning and enterprise KPI’s and metrics.

Build brand equity through marketing communications, product portfolio, proper launch tactics, and product quality.

Maximize business performance by deploying key processes including strategic planning, S&OP, Product Development stage gate reviews, New Product Launch sequence and retail commercialization of products.

Exceeded segment sales growth by restructuring commercial teams, global channels, product teams, and customer support functions. Implemented new CRM w/Salesforce.com, quoting tools, and travel logs to maximize efficiency. Kyle C. Russell 262-***-**** adpk4y@r.postjobfree.com PAGE 1 Kyle C. Russell

9668 W. Prairie Grass Way

Franklin, WI 262-***-****

adpk4y@r.postjobfree.com

North America

European Union

Asia Pacific

South America

JCB North America, Privately Held Company out of the UK (June 2015- Feb 2017) General Manager – Savannah, GA

Responsible for the execution of the Agricultural and Construction strategies for retail market share growth, independent dealership network expansion, Production line efficiencies, and all customer satisfaction initiatives for all products. Sales, Marketing and Production lead for an $800M North American region, Volume growth of +12%, Market growth of 3.2%.

Created growth strategies that included comprehensive organizational restructuring of sales processes, market activities, dealer expansion and manufacturing processes that positioned for volume, share, and profitability growth.

Developed and implemented solutions with a focus on performance, reshaping internal processes, and accelerating key business practices to expand end markets keying upon solution selling. CASE IH a FIAT Industrial publicly traded company CNH (NY), Racine, WI (February 1993 – June 2015) A $5.6B global leader in Agriculture equipment with a network of +3,000 dealers and distributors operating in +160 countries. Senior Director of Sales – Case IH Reporting to the V.P. Sales (January 2014 - June 2015) Case IH N.A. Operations Racine, WI

Development and execution of the N.A. Sales & Marketing “go to market” strategy, leading the Highest Volume sales region

($1.3B) in N.A. managing territory sales managers, product specialists in IA, MN, WI, SD, ND. Maximizing the agricultural equipment sales through our104 independent dealership organization and the lead manager for the dealership relationship. Market Share growth accomplishments of +6% share in production AG Equipment. Regional P/L, Trading Cash, SG&A and Marketing responsibility for the Region.

Senior Director of Marketing – Reporting to V.P. of Sales (January 2011 - January 2014) Case IH N.A. Operations Racine, WI

Development and execution of the N.A. Sales & Marketing strategy for all Case IH products. Implementing market share growth initiatives with clear strategic tactics for success through out 949 independent dealership network. Responsible for N.A. P/L, Trading Cash, Cash Flow, SG&A, and all customer facing N.A. Marketing. Responsible for our annual growth in sales from

$3.1B to $5.6B or +81% in the 3-year period, growing profitable market share +3.2% to 29%. Director of Sales - Reporting to V.P. of Sales (January 2007 - January 2011) Case IH Regional Field Office Columbus, OH

Development and execution of our N.A. “go to market” sales and marketing strategy, leading a team of territory sales managers, product specialists, and service specialists covering WI, MI, OH, IN, KY, IL. Maximize our agricultural equipment sales through our 126 independent dealership organization, annual sales of $504M (3yr 120% growth). Regional P/L, Trading Cash, SG&A and Marketing responsibility.

Director of Marketing 140+, 4WD Tractors – Reporting to V.P. Sales (March 2005 - January 2007) Case New Holland N.A (CNH) Operations Racine, WI

N.A. Strategic Business planning and execution for Case IH and New Holland. 140+HP and4WD Tractors with annual sales of $1.2B (140+hp +4% market share / 4WD +6% market share). Marketing Manager 140+ HP and Precision Farming (May 2002 - March 2005) Case New Holland N.A. (CNH) Operations Racine, WI

N.A. Strategic Business planning and execution for CaseIH and New Holland 140+HP, Auto Guidance, and Precision Farming. Annual Sales $850M (140+hp +2% /4WD +1%). Territory Sales Manager (April 1998 - May 2002)

Case IH Agricultural / Construction Field Office Lansing, MI

Managed the CaseIH business relationship of the Michigan dealer group ensuring the development and execution of detailed business plans to exploit the full CaseIH market potential. (+52% growth from $91M to $138M). Team leader of the Delta Team

(whole good, parts, service, credit) responsible for optimizing the dealer performance to benefit the independent dealer and CNH. Kyle C. Russell 262-***-**** adpk4y@r.postjobfree.com PAGE 2 Case Product Specialist (February 1997 - April 1998) Case Co. Agricultural / Construction Field Office Kingsville, MD

Support the N.A. Case IH retail sales staff (internal / external dealer facing) with product expertise and customer application marketing. Support the Marketing efforts of CaseIH with campaigns including our National “Show Down” tour events. Sales Finance Representative (February 1993 - February 1997) Case Credit Corporation - Field Office Belcamp, MD

Maintain and grow a $4M retail credit portfolio for the independent Construction & Agricultural Dealers in MD, PA, DE, VA, and WV. Training dealer sales staff on Case Credit product offerings, maintaining credit collections, and completed underwriting revisions. (retail growth from $2.2M to $4M, +82%) Vice President of Operations (October 1990 - February 1993) Strictly Service, Inc. Marion, Ohio

Founder of a Global Electronic Refurbishing Company specializing in monitor conversion. Management of 47 employees for Sales, Marketing, Service, Shipping & Receiving. Developed the strategic & tactical plans to establish and grow our servicing partners of: Panasonic, Commodore, and IBM plus Maintained these key business relationships. Annual sales from $0 to $11.4M EDUCATION, LEADERSHIP

CERTIFICATIONS & TRAINING

Bowling Green State University, Bowling Green, OH - August 1992 Bachelor of Arts in Communications / Bachelor of Science Major: Interpersonal and Public Communications

Minor: Business Management

School of Communications Vice President of Student Government 1992 School of Business Debate Club Chairman 1992

University Golf Team Captain 1992

FFA Leadership Board, Wisconsin State Fair Board, AEM Board, MAPI Leader Miller Heiman Strategic Selling:

LAMP, PSS, Blue Sheet, Gold Sheet

ASME Lean Management Member

Lean Six Sigma Certified

Karrass – Negotiation Training,

Jeff Gitomer – Professional Sales Training

CRM – Salesforce.com

Kyle C. Russell 262-***-**** adpk4y@r.postjobfree.com PAGE 3

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