KAUSHIK BHATTACHARYA

Strategic Planning & Leadership Growth Catalyst Business Development International Sales Industrial Sales Distribution Management

Industry Preference: Busducts, Electrical Switchgears, Transformers, Software, MCB/Switches, Cables & wires,Testing & Measuring Instruments, Electrical products & Fire,Security /BMS products.

Highly knowledgeable professional with proven track record of developing winning comprehensive sales, marketing and business development strategies; targeting senior level opportunities with an organization of repute

ExecutiveProfile

A Strong Visionary Professional, offering over 29 years of impeccable career with verifiable year-after-year success in achieving revenue, profit, and business growth objectives withinturnaround, and rapid-change environments; expanding the revenue base in the market and achieving top-line and bottom-line profitability

A keen planner with skills on formulating policies for elevating profitability by running sales operations, increasing sales growth and driving initiatives in order to achieve business goals across domains such as Busways, Electrical Switch gear, Transformer, HV Testing & Measuring Instruments, IOT based software products like LED lighting, security systems like access control, boom barrier and so on.

successfully developed international business in SOUTH EAST ASIA,MIDDLE EAST, SAARC Counties,Africa and Russia .

successfully launched IOT and software based LED lights and Asset Management software products.

Developed and activated the business of Renewable Energy Segment thereby building valuable business with HEROFUTURE, AVADA solar and Renew Power AMPLUS solar, Inox etc.

Achieved big business from all major EPC like Siemens L&T KEC, ISGEC, GE, TATA, KALPATARU & Techno Electric, ABB, etc. for Generation,Transmission & Distribution segment including relationship management with all stake holders.

Merit of adding big accounts to the company portfolio from government and corporate sector and bagging orders from companies like PGCIL, NTPC, Airport Authority, CPWD,PWD,RAILWAYS &METRO including major corporates in Building Healthcare, IT,TELECOM sectors.

Proficient in managing various techno-commercial matters including tendering, bidding and sub-contracting negotiation & finalization;proven track record in getting approvals from all top consultants, Architects, PMC and successfully executed orders with top building& industrial contractors in residential, commercial, industrial projects, data centers, logistics & IT parks and all major industries like cement, steel, Power, Sugar,Paper,Automobile,oil/gas, mining etc.

Successfully planned various national& international seminars, conferences and business presentations according to product specifications and client requirements to all major consultants and architects for product approval and brand acceptance.

Skilled in defining product vision, strategy and roadmap, and working with various teams to develop functional product specifications, identifying product feature enhancements, and implementing changes

Exhibited excellence in identifying & establishing strategic alliances / tie-ups with suitable business partners, resulting in deeper market penetration to achieve profitability

Steered efforts in enhancing the sales revenue by 40% from INR 200 Crore to INR 300 Crore of Power and Distribution and Dry Type Transformers at Volt amp Transformers Ltd., Location

Successfully achieved the order of 20 crore from BSES Yamuna for dry type transformer amidst stiff competition

Thought Leader: Expertise in turning around business, and enhancing the value of operating business units through process improvements focused on sales & best practice identification and implementation

ProfessionalExperience

Sep’19- with Volt amp Transformers Ltd.as VP (Sales & Marketing)

Key Result Areas:

Ensuring strategic management of partnerships in the assigned zone & other geographies; facilitating team members commitment to business, increase profits, and creating positive work environments

Developing strong market knowledge of existing and potential clients and ensuring business growth opportunities aligned to company’s strategic plans

Executing plans to reach out unexplored market segments & customer groups for business expansion

Heading Business Operations for the Organization and responsible for complete Business P&L for Power& distribution transformers and MV switchgears.

Supervising sales and marketing manpower as well as the hiring and training of personnel; tracking performance of company’s sales unit (staff, account and regional managers)

Managing the launch of new products while ensuring that assigned products, services &product lines consistently resonate with current and potential customers

Highlights:

Achieved valuable order for RAJASTHAN refinery amidst tough competition by maintaining good relations at EIL .

Developed a business of COMPACT substations,RMU,VCB from 0 to 15 cr.

Developed the business of Hydro-power from its nascent stage by successfully getting matured the order of Flovel for power and distribution transformers

Developed and activated the business of Renewable Energy Segment thereby building valuable business with HEROFUTURE, AVADA solar and AMPLUS solar

Strong and continuous growing business with all major EPC like Siemens, KEC, ISGEC, GE, Airtel, Vodafone & Railways/Metro were achieved

Attained business from all major industries like Sugar, Cement, Chemical, Paper, Automobile segments were further strengthened and enhanced by 20% pa.

Closely monitored the Transformers up to 220 KV class, 100 MVA in power and up 5 MVA in Dry and all kinds of solar IDT and distribution Transformers and meticulously managed with a team of 18 persons

Previous Work Experience

Mar’14-Sep’19with Motwane Mfg. Co., Delhi, Mumbai, Nasik

Sales Head (PAN India)

Highlights:

Successfully achieved revenue worth INR 75 crore within 12 months from sale of test and measuring instruments of Motwane, Tetex, Haefely Hipotronics, EMI EMC equipment for transformers, cables, motors, transmission lines in HV and EHV applications from LV to 765 kv and 800 kv HVDC .substations and Transmission lines.

Developed international business for Africa, Middle east, South east Asia and SAARC countries Through dealers, international Epc and OEMS and end users.

Steered efforts in managing all India retail sales of LV & HV Motwane range of equipment with retail channel of more than 200 dealers/ distributers and 40 no's sales force across India for Motwane LV products and direct sales of HV equipments

Leveraged skills in developing all major Transformer manufacturers like ABB,CG,VOLTAMP,SCHNEIDER,TBEA,GE,TOSHIBA,ALSTOM,BHEL,SKIPPERfor establishing their impulse, partial discharge, CT/PT testing labs and field testing equipment like Tandelta, SFRA & other major testing equipments for cables, transformers and switchgears.

Developed all major OEMS,Labs like CPRI/ERDA/ERTL, industries,Railways, Metro, commercial projects and Utilities in Transmission, Distribution & Generation segments in Coal/Thermal, Hydro, Nuclear as well as in Solar and Wind power

Launched and developed market for security products like automated gates, access systems, alarms, CCTV, Boom barriers etc.

Played a key role in developing key accountsengaging PGCIL,BHEL, NTPC, Tata, Reliance, CESC, DVCand many other State utilities in Transmission, Distribution & Generation across North, West, East & South Regions and got approvals & major orders worth50- 75 crores for various HV/ EHV Testing equipments up 765 KV level and achieved many good orders

Recognized for leadership excellence by developing strategic and operational sales plans which resulted in 40 % increase in overall sales and gross margin

Established a new system for generating sales leads which was implemented across the organization and resulted in a 30 % improvement in sales performance

Led a team of 30 sales executives /mangers in a promotional campaign that resulted in increased sales of INR 75 Crores and the company exceeding its annual sales targets by 10 %

Trained and developed a team of 30 new field sales executives who achieved an average of 70-80 % of their sales targets within their first 6 months

May’11-Mar’14: C& S Electric Ltd. (DG SET Division), New Delhi as DGM Marketing

Highlights:

Generatedoutput of 150 sets per month with revenue of INR 100 crores per year for DG set from 7.5 KVA to 2000 KVA, engines of Mitsubishi, Ashok Leyland, Volvo Penta, Perkins range, along with alternator of Lerroy Somer range

Coordinated with:

oConsultants and architects for project business for up to 2000 KVA

oGovernment organizations engaging CPWD, PWD, MES, Defence, IOCL and Telecom .

Managed retail business of Delhi - NCR region, North and Eastern region.

Mar’10-Apr’11: Tricolite Ltd., New Delhi as GM– Sales & Marketing

Highlights:

Successfully established a JV with GE for bus- trunking system manufacturing in India

Generated sales turnover of INR 18 crores for sandwich busway system of Powerduct, Malaysia ..

Generated 25 crs business of LV switchgear panels and MV VCB and Compact substations.

May’00- Feb’10: Control & Switch Gear Co. Ltd., New Delhi as GM–Sales and MarketingHighlights:

Successfully managed national level sales & marketing operations for promoting various products such as, LV switchgear products like MCB, Switches &, LV/MV busducts, MV switchgears & Busbar Trunking systems .

Identified and developed new market areas for exports in South East Asia, Russia, Africa & Gulf and SARRC countries and all india Markets for Busways.

Developed channel network by appointing new dealers & distributers in india and, Singapore, Philippines, Bangladesh, Hongkong, Malaysia, Taiwan, South Africa, Kenya, Russia & middle east etc. through visits and active participation in exhibitions and approval via consultants for Switchgears, sandwich busduct and lighting busbar Trunking .

Leveraged skills in implementing strategies to increase the business turnover from INR 50 lacs to INR 100 crores in 5 years and increased the exports from INR 0 crores in year to INR 15 crs in international market in 5 yrs .

Played a key role in managing the launch of LV switchgear products, sandwich type busducts & technical up-gradation of specifications and got approvals from consultants andall major Government, industrial & infrastructure segments.

Added major clients in the portfolio such as Hero Honda, Subros, Toshiba, Mitsui, Maruti Suzuki, American Express, Medicity, Apollo, Indian Oil, BSNL, MTNL, GMR, C Dot, Airport Authority, IBM, HCL, Adobe, Wipro, Indian Railways, RCF, CPWD,PWD,MES, Voltas, ETA, PWD, NTPC, BHEL, JP Industries, Reliance Power, NDPL, NBCC, ABB, Siemens, L&T ECC and NHAI

Enhanced the client base for the company by 200% in the duration of 5 years

Generated bulk orders worth INR 15 crores from MCD IJM; INR 10 crore from Voltas; INR 6.5 crore from ABB-IBM; INR 3.0 crore from HC; INR 3.4 crore from Suzuki; INR 2.5 crores from NHAI and INR 2.2 crore from CPWD

Undertook the responsibility of providing technical back-up and assisting the design support team in various activities

Worked closely with consultants for approvals of busways.

Merit of producing best sales revenue at national level since 3 years.

Increased sales revenue from INR 1 crore to INR 100 crores in 5 yrs period by implementing various strategies

Oct’98- Mar’00: NEC Engineering Pvt. Ltd., New Delhi as Asst. Manager– Export Marketing for Middle east .

Aug’97- Oct’98: Design Indure Ltd., New Delhi as Sr. Engineer- Marketing

Jan’94-Jul’97: Neco Ltd., Nagpur/Raipur as Assistant Manager – Projects

Feb’91-Jan’94: Usha India Ltd., New Delhi as Sr. Engineer – Projects

+91-813*******/981*******

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Core Competencies

Strategic Planning

Business Development

P & L Management

B2B & B2C Sales

Retail Sales

Techno-commercial Operations

Bidding and Tendering

Channel Management

Revenue and Pipeline Growth Strategic Business Planning

Key Account Management

Business Expansion/Excellence Market / Competitor Analysis

Market Penetration

Cross-functional Team Management

Leadership (Matrix Reporting)

Education & Credentials

MBA (Marketing) from Sikkim Manipal University in 2009

BE (Electrical Engineering) from Govt. Engineering College, Bilashpur (GGD University) in 1989

Other Course

Online Digital Marketing Course from Linkedin

Career Timeline (Recent 4)

Personal Details

Date of Birth:28th May 1968

Languages Known:English, Hindi, Bengali, Marathi & Assamese

Address:Flat No.: F 402, Sharanam Apartments, Sector-107, Noida 201301

Volt amp Transformers Ltd., Location

Sep’19-’2020

Motwane Mfg. Co., Delhi, Mumbai, Nasik

Mar’14-Sep’19

May’11-Mar’14

C& S Electric Ltd. (DG SET Division), New Delhi

Mar’10-Apr’11

Tricolite Ltd., New Delhi

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