Goal

My goal is to work in an ad agency or marketing team dedicated to the creation of out-

standing content that helps generate interest in and demand for a company’s offering. It is the collaboration with others that makes this an exciting and ever changing business. Profile

With decades of experience in advertising/design/brand spanning ad agency work and corporations, my specialty lies in technology design for marketing. My expertise is to effectively extend campaign themes across a variety of digital platforms to connect with audiences and help teams get to market fast.

My design approach is to simplify complex ideas and information to create content that’s fresh, engaging and actionable, while reinforcing the brand. My portfolio includes display ads, short videos and animations, sales-enablement collateral, websites, rebrands, direct mail, trade shows/events, social media, and logo design. I’ve worked in industries ranging from technology to healthcare, B2B to e-commerce. Current - Hitachi Vantara, Senior Visual Designer since 2012

• Coordinate and collaborate with writers and digital teams to create stand out digital content, designs and periodic updates to the company’s website

• Develop creative design for marketing packages, including print materials, digital banners and templates.

• Collaborate in the design process by offering multiple solutions in conceptual models, layout, theme and design

• Manage workflow efficiently and take responsibility for timing and delivery Highlights

• Corporate branding and rebranding. Hitachi Data Systems became Hitachi Vantara in >5 months, requiring a completely new visual identity and brand strategy of the website and all collateral, which earned a GDUSA American InHouse Design Award. My role was to help define the new visual direction and creating assets to help with the launch of the new company and ongoing work. As a result of the refresh, the company burst on the scene as a “new” yet very seasoned player able to take enterprise size companies to the next level of data, analytics and cloud storage.

• Collaboration with writers and other designers to create large events from concept to final event. This includes multiple years of Hitachi events: NEXT, Focus, Ignite. Education

UC Santa Barbara, Art Center College of Design, Pasadena Clients

Hitachi Data Systems, VMware, Avanti, NetApp, Adaptec, Remedy, IQMS, Icarian, Tech Museum, Campbell’s Soup, Gannett Newspapers, Gulf Oil, Hyundai, Merrill Lynch, Lipton, Oil of Olay, U.S.P.S., Whitehall Labs and numerous B2B tech clients Agency and Corporate Experience

Young & Rubicam Inc., NYC - 3 yrs Backer and Spielvogel, NYC - 1 year Horlick Levin Advertising, LA - 2.5 yrs JWT Recruitment Advertising, LA - 3 yrs Elliott Dickens, San Jose - 3 yrs JWT Tech Comms Group, San Jose - 3 yrs Kathy King Design, owner/designer - 10 yrs Hitachi Vantara/HDS - 9 yrs References - Upon request

Kathy King

Art Direction, Design, Concept, Communications

Details

831-***-****

adpja3@r.postjobfree.com

Website

kathykingdesign.com

LinkedIn

Focus

Concept and Design

Communication

and Collaboration

Branding

Visual Design

Social Media

Software

Adobe Creative Suite

Microsoft Office Suite

Workfront

Microsoft Teams

Awards

GDUSA American InHouse

Design Awards 2013–2018