Maureen Roushar

**** ********’s Bay Cir #***

Fort Myers, FL 33908

adpit2@r.postjobfree.com

+1-515-***-****

Accomplished creative visionary leader that maintains the highest level of integrity with 20 years of experience in project management, marketing, public relations, and operations. Experience includes customer service, business planning, budgeting, strategic analysis, market research, competitive analysis, forecasting, and relationship management. Proven success in providing creative, innovative solutions to achieve improved business performance.

Authorized to work in the US for any employer Work Experience

Regional Marketing Manager

Discovery Senior Living - Fort Myers, FL September 2021 to Present

Director of Marketing and Communications

DMOS Orthopaedic Centers - West Des Moines, IA September 2018 to Present

• Developed and executed annual strategic marketing plan which includes establishing marketing Key Performance Indicators

• Increased customer Google reviews by more than 700% over 12 months

• Created TV commercial content and provided production oversight, including press releases published by WHO, KCCI, Des Moines Register, and Business Record

• Responsible for display, social media, paid search, and broadcast advertising.

• Implemented new reputation management and medical outcomes platform to benchmark patient data. • Designed, launched, and managed company intranet to improve communication.

• Improved load speed times and user experience by redesigning WordPress website

• Created bi-weekly video podcast, DMOS Joint Effort, to educate customers on orthopaedic procedures published on YouTube, Apple, Google Play, Spotify, IHeart

Radio and other podcast platforms.

• Led Covid-19 communication strategy.

• Created the Orthopaedic Minute TV segment on CW-23 where doctors talk with hosts about various topics; Posted on our Vireo and YouTube accounts to track patient and community education.

• Manage all reviews, responses and follow up of property and doctor reviews.

• Experience with Sales Force, Yext, Google Business Listings, Binary Fountain,

Patient IQ and WordPress platforms

Marketing Manager

Palmer Group - West Des Moines, IA March 2018 to July 2018

Managed strategic national messaging for Wells Fargo Mortgage, cross channel marketing and media planning, created marketing collateral, managed media plan for the Neighborhood Lift program and the individual events across the United States.

Responsible for solving complex challenges, working across multiple departments, third party agencies, to position and promote the program.

· Provided strategic recommendations for marketing message positioning and media plans.

· Managed high volume of marketing collateral and aggressive project management schedule.

· Cultivated multiple complex internal and external relationships for the execution and publication of marketing materials.

· Responsible for final review and publication of all marketing materials for multiple national events.

Director of Outreach

eWay Corporation - West Des Moines, IA July 2016 to March 2018

Responsible for business and relationship management for prospective clients.

Develop and implement business strategies that engage and win new business.

· Opened new markets in Kansas City, Cedar Rapids, Omaha, Quad-City and Chicago

· Delivered nearly $1,000,000 in new business opportunities in first six months.

· Created strategic growth (sales and marketing) plan for company and implemented outbound and social media plan.

Marketing Consultant

Allegra Marketing, Print, Mail - Urbandale, IA July 2015 to July 2016

Advised clients on strategy to increase brand awareness, targeted and acquired new clients and increased revenue for current clients through a variety of marketing strategies and tactics.

· Created and launched integrated marketing campaign for Iowa Better Business

Bureau that incorporated character design, microsite, social media pages and social media strategy.

· Responsible for driving more than $600,000 in print and marketing revenue in first 12 months.

· Developed sales tracking to analyze and prioritize accounts into high growth, maintenance, at risk, inactive and prospects.

Marketing Communication Specialist

Kemin Industries - Des Moines, IA September 2012 to July 2015

Managed global marketing functions for six international business units with annual revenues of approximately $300 million. Created integrated marketing plans globally, managed projects across business units, wrote and edited technical literature, developed marketing tactics to support strategic growth.

· Developed integrated marketing campaigns and collateral; created e-news, press releases, brochures, and trade journal articles across business units to strengthen branding and product positioning.

· Developed and managed global positioning and alignment for branded and rebranded programs and products

· Executed global media strategy for Kemin animal nutrition and health globally.

· Developed Intestinal Health micro site as well as writing SEO rich web content rich. · Global advisor for brand guideline, best practices, training on tools such as Hubspot and Meltwater

Marketing Manager

Wild Rose Casino & Resort - Clinton, IA July 2006 to September 2012

Led all marketing functions for a $40 million casino & resort property. Managed marketing and communications functions planned and executed $7 million-dollar budget and led a 5-member team. Created and executed direct mail campaigns, newsletters, conducted qualitative and quantitative market research. Accountable for PR, event planning and execution, media relations, competitive positioning, guest loyalty programs, branding and advertising.

· Developed annual marketing plans and budgets to drive incremental revenue and meet operational performance of company. Revenues increased 42% over the six-year period.

· Designed monthly promotions to drive incremental revenue, regulate drawings throughout the entire process from submitting rules for state approval through the final posting of winners.

· Planned, developed, and coordinated printing and delivery of monthly newsletter and all other direct mail programs and promotions. Oversaw graphic design team and creative on all marketing collateral. · Analyzed and segmented database to establish tiered direct mail rewards as well as long term geographical target market segments Director of Public Relations

Director of Public Relations

Kum & Go - West Des Moines, IA April 2004 to July 2006

Strategic planning and execution of all public relations for a $1 billion privately held company. Execution of all media releases, interviews, and crisis management. Responsible for the coordination of athletic sponsorship contracts, internal and external company communications, and special projects.

· Directed and coordinated all public relations for 430 convenience stores and donor gifts to communities, universities, and nonprofit organizations.

· Negotiated sponsorships for professional baseball and university athletic partnerships. · Responsible for the planning and execution of special promotions

Education

M.B.A. in Business Marketing

Ashford University - Clinton, IA

August 2009 to May 2011

BS

Iowa State University - Ames, IA

August 1989 to May 1994 Skills

• Branding

• Google Analytics

• Media Relations

• Search Engine Optimization (SEO) • Digital Marketing

• Media Planning

• PPC Campaign Management • WordPress

• Market Research

• Public Relations

• User Interface (UI)

• Social Media Management • Internet of things

• Marketing

• Sales

• Email Marketing

• User Experience (UX)

• Business Analysis

• Content Creation

• Adobe InDesign

• HubSpot

• Leadership

• Adobe Premiere

• Customer service

• Microsoft Office

Assessments

Management & leadership skills: Impact & influence — Highly Proficient

November 2020

Choosing the most effective strategy to inspire and influence others to meet business objectives Full results: Highly Proficient

Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.

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