Ihab Kenawi
Address: Cairo. *th Settlement,N.Teseen,El banafseg
Ph: +201********* Email: adphbh@r.postjobfree.com
REGIONAL / NATIONAL MANAGER
Sectors:OrthoPedic, FMCG, Pharmaceutical
Coach & Develop ~ Create Inclusive Culture ~ Insights Enable Results ~ Embrace & Lead Change ~ Influence with Integrity
Professional Abridgement
Competent & result-oriented professional offering with rich cross-functional experience of over 17 years in Pharma Products Sales & Marketing, Business Development, Customer Relationship Management & Revenue Generation across Nutrition domain.
Experience in optimizing business operations resulting in expansion of marketing network and business development − consequently achieving and providing high productivity standards.
Demonstrated excellence in leading pharma sales operations for enhanced business volumes − analyzing market demand, tracking competitors’ activities, implementing integrated marketing solutions and providing valuable inputs for fine tuning business strategies.
Expertise in market, HCP dynamics and ability to transform this knowledge and observations into insights that contributes to effective OMP and MBS with proven exceptional tracking records at leading Infant category at MENA region
Outstanding relationship management skills − resourceful and competent to create win-win relationship with corporate clients and customers through excellent interpersonal, negotiation & presentation skills
Executive Highlights
EMPLOYMENT CHRONICLE
Ortho-House, Egypt Jan,2021- up to date
Business Unit Managaer,
Accountable for Nationwide performance,focus on sales,cost budget and top line Growth for all business units
Recruit direct,lead,coach,develops and motivates Alex team to ensure accountabilities
Lead the measurement,assessment and proactive communication of the performance of the sales of all business units to facilitates continuous improvement of sales
Manage and optimizes relationships with partners,Manage key orthopedic external stakeholders
Controls and monitors cost connected to commercial activities on Alex region,monitors capacity planning and utilization to support the achievement of operational plan with budget
Nestle Nutrition Saudi March,2016 –March,2020
Sr. Regional Manager
4Deploy fact-based decisions impacted 25% of Nutrition Business regarding marketing strategy to develop total portfolio revenue while designing effective and cost-efficient implementation programs based on Customer & Competitive Analysis, Collaborator Analysis with visionary disruptive leadership to achive (In Market sales 15 M$ )
4Strategizing for new product launch, product positioning and brand management by developing strong relationships with key decision makers.
4Inspire team to achieve Market leadership position in category for consecutive last 3 years
4Builds financials into strategies and plans and leverages as part of planning/prioritization process
4Applies financial measures to contracting/tender/negotiating proposals within what is allowed by legislations and Nestlé Instructions.(MOH Tender Management,Private contracting)
4Develops a full understanding of top-priority corporate/senior management metrics (e.g., margin, growth, volume, ROI) at all levels of organization and aligns strategic plans with these metrics
4Leads the translation of organizational strategies, key initiatives and goals to individuals and teams inside or outside of own responsibility to be included in BOMP(National Business Operation Master Plan Assigment )
4Leverages relationships, internal and external, to influence field strategy creation across the organization within NN and across the rest of Nestlé (i.e. NHSc)
4Served a crucial role in ensuring success of the team via a set of aligned, attuned and up-to date Learning & Development Plans – Core Business Integration Management Support in line with Integrated Commercial Plan – (Talent calibaration & Performance Appresial, Salary Review Accountabilty)
Nestle Nutrition Saudi Jan,2013 –March,2016
Sr. Medical Field Manager
4Maintain constant vigil on market dynamics to attune marketing strategies. Plan/ implement marketing solutions including product sourcing, range building, deciding on the company profit, and client communication programs
4Responsible for managing the team while training them for professional development. It also entailed solving the team’s concerns and grievances while providing them with various accolades to motivate them on regular basis.
4Ensuring effective utilization of company resources, implementation and adherence to company’s policies and procedures within the area of responsibilities.
Pfizer Nutrition Saudi Sep,2009 –Jan,2013
Sales Manager
4Provide clear and timely direction on Pfizer’s broad business objectives and sales strategies to facilitate alignment of individual goals( MENA Best Sales Manager 2011)
4Collect, analyze, interpret and share relevant market information, including competitor and sales data to support the identification of sales and customer opportunities
4Monitor performance against agreed sales; expenses; ROI; business/account plan execution; contact plan; customer satisfaction metrics – highlighting issues and taking appropriate action
4Participate and contribute to cross functional work (Distributor sales team monitoring& tracking)
Wyeth Nutrition Feb,2005 – Sep,2009
Medical Delegate Suadi
4Successfully, displayed a winning attitude in the overall realm of Competency (Detailing Strategy and Communication, HCP Engagement, Scientific Activities, Result focus.)( Exceptional Contribution Award 2006,2007)
4Played a vital role in delivering expected sales results in line with locally defined strategies (Business Operational Master Plan (BOMP)
4Organized & conducted medical educational programs, seminars & conferences for HCPs also, designed & implement marketing activities for enhancing brand visibility/ coverage.
SCHOLASTICS PORTFOLIO
Stratgic Management AUC March 2021,
Master of Business Administration Cambridge Kipp June 2019
Bachelor’s Degree
Mansoura University at Pharmaceutical Science 2001
Very good grade with degree of Honor
PERSONAL DETAIL
Date of Birth: <1st Jan 1979> Languages: English, and Arabic Nationality: <Egyptian>
Leadership
Driven to succeed and excel
Skilled in leading client interactions
Innovative in thought and solutions
Committed to value for all stakeholders
Seasoned and effective public speaker
Expertise in:
Pharma Sales Planning & Execution
Marketing Solutions
Business Development
Revenue Growth & Profitability
Strategy Planning
Market Research
Brand Promotion
Client Relationship Management
Competitor Analysis
Market Identification / Penetration
Channel Management/ Distribution
Key Account Management
Soft Skills
Strategic mindset
Communication & Interpersonal Skills
Problem-solving Skills
Analytical Skills
Decision-making Abilities