Graphic Designer

Dear Sir/Madam,

I am writing to express my interest for any position related to brand and design,

preferably Graphic Designer. The accomplishments and skills noted within the accompanying resume will illustrate the value and vision that I can bring to the team. For the past 10 years of intensive work in the field of branding, marketing, and design, I gained an end-to-end experience and knowledge in design for both print and digital chan- nels. Most of my projects have included working as part of a team with common objectives in creating innovative solutions aiming for cost-effective yet with best results. As the businesses nowadays change its demands, it has been my advantage to be a Bachelor Degree holder in Multimedia Arts, practicing design principles to current trends and standards. I am proficient in graphic design using Adobe Photoshop and Adobe Illustrator. Also, through my various projects, I was able to perform Photography, 3D modelling, Videog- raphy, and Point-of-Purchase Design. To add, acquiring new skills and getting a digital mar- keting certification armed me the capacity to accustom with online channel. I’ll be visiting Toronto, Ontario starting December 12 with my Student and Work Per- mit. I will graduate from Art Fundamentals program in Seneca College, Toronto this Fall 2021 term. Gaining the award President’s Honour List of my outstanding academic achievement last Summer 2021 term, I am very hopeful to receive the same award this Fall term. Addition- ally, my overall score of my IELTS exam is 7.0 and my Bachelor's Degree is verified in World Education Services.

I am looking forward to hear from you soon. If you need any information to further evaluate my credentials, please feel free to contact me through my mobile number and email address listed in the associated resume. Thank you! Yours faithfully,

Tiffany B. Cruz

TIFFANY B. CRUZ

35 Cedarcroft blvd/Apt.103, North York ONTARIO M2R 2Z4 ************@*****.***

Portfolio: http://bit.ly/TiffanyCruz

SUMMARY

I am an experienced Professional Designer and Artist who has strategically brought the dis- cipline of trend adaptation and continuous practice of effective innovations to get optimum results. Gained intensive experience in print design, branding, and multimedia. Expertise ranges from conceptualization, layout and design, digital and print production, up to final ex- ecution with consistency on aiming the marketing objectives. Performs the best practices and industry standard resulting to increased creativity and efficiency. Accustomed to fulfilling in deadline-driven environments with an emphasis on working within budget requirements. HIGHLIGHTS OF QUALIFICATIONS

Professional

• Developed the ability of good interpersonal skills from 10 years of productive collab- oration with various teams and diverse colleagues

• Managed to adapt on different work industries, from working on Advertising Agency, Multinational Fast-Moving Consumer Goods (FMCG) company, Luxury Beauty and Lifestyle Brands Retail Group, up to Multinational and Local Banks

• Motivated with passion and dedication to exceed expectations

• Successfully rose from the ranks to managerial level by synergizing leadership and proper work ethics

• Embraces and adapts to transformation and development of any industry to keep-up with continuously changing trend

• Reliable project management and end-to-end handling skills

• Great problem-solver and agile work behavior by constant design evaluation and per- sistent to improve the existing

• Drives beneficial internal processes and cost-effective improvements by providing ef- fective inputs and practical aesthetics

• Above average communication skills on both English language comprehension and English language production.

• High level of competency in using computer applications(Microsoft Office Software and Adobe Suite)

Technical

• Proficient in using various multimedia software (Adobe Photoshop, Adobe Illustrator, Adobe Premier, Adobe After Effects, Sony Vegas, Google SketchUp, Autodesk MAYA, and 3D Max)

• Knowledgeable in 2D and 3D animation, freehand drawing, and painting

• Uses both Microsoft and Mac OS

• Expert in managing both digital channels and print productions

• Experienced in handling industrial design to production and execution

• Intensive training to strategic retail merchandising and consumer-friendly design

• Knowledgeable in photography and lighting production EMPLOYMENT HISTORY

Product Manager

October 16, 2018 – December 3, 2021

RCBC Bank - Philippines

Accomplishments:

1. Our group accomplished 7 major awards in different award-giving bodies this 2021 such as Best Retail Bank in the Philippines by Global Banking and Finance and by Retail Banker International Asia Trailblazer Awards, Domestic Bank of the Year by Asian Banking and Finance, and more.

2. 106% Achievement rate for number of Hexagon Club members with 373% increment- al deposit accounts achievement for the year 2020. 3. 496% achievement rate from segmentation email marketing campaign for the year 2020.

4. 1943% achievement rate from Refer and Fly Campaign - year 2020. 5. 255% achievement rate on Auto Loan’s Social Media campaign - year 2020. 6. Organized 9 activities, which translates to 150% achievement rate versus target of 6 activities for the year 2020.

7. Accomplished 44 materials or 183% achievement rate of digital marketing materials for Loans versus target of 24 marketing materials. 8. Accomplished KRA with 4.3/5 rating within 3 months and granted as permanent em- ployee in the same period

9. Implemented various marketing programs, internal and external campaigns to main- tain competitive edge and defend market positioning 10. Supervised design and production of all the product-related marketing collaterals 11. Generated the allocation of department’s inventory, dispatch, and proper installation of product-related merchandise to all business center and other sales channel offices 12. Executed advertising materials with related sales channels for the implementation of marketing campaigns.

13. Led the channel marketing support requirements particularly during sales activities, events, and promos

Employee Engagement and Communications Officer

January 1 – September 31, 2018

Maybank, Philippines

Accomplishments:

1. Developed a comprehensive and sustainable employee engagement strategy 2. Established real time and on-demand engagement platform through social media reaching Maybank’s provincial branches and satellite desks 3. Initiated and implemented seasonal events

4. Implemented cost-saving initiatives through digitalization - online registration, online feedback collection, and online activities

5. Create and/or edit tools, training materials, and resources to help partners and lead- ers successfully build action plans based on survey results 6. Customized an effective communication plan and provide content for various commu- nication vehicles

7. Has successfully enhanced institutional employee engagement platform called E3

(Empower, Engage, and Energize), in which the activities and programs are employ- ee-initiated and employee-driven resulting good camaraderie between different busi- ness units and departments.

Marketing Services Officer

May 16, 2015 – December 31, 2017

Maybank, Philippines

Accomplishments:

1. Implemented the conceptualization, development, design, and up to effective execu- tion of various Retail Business Group’s projects, promotions, events, and visual mer- chandising

2. Managed and monitored proper execution of the bank’s marketing communications and promotional materials

3. Procured the promotional items to be used / distributed during any marketing cam- paigns or promotional strategies

4. Consistently coordinated with accredited suppliers 5. Handled and monitored the marketing budget and allocation per business unit 6. Managed and controlled the inventory of marketing collaterals, equipment and para- phernalia used for events and other related projects 7. Design won as the Champion of the Grand Float Competition of Baguio City’s Panabenga 2017 that brought the pride of the brand and the management 8. Published the maiden issue of internal newsletter/magazine to promote employee touchpoint

9. Enhanced merchandising manual to standardize visual customer experience Visual Merchandising Executive

June 15, 2013 – November 6, 2014

Luxasia, Philippines

Accomplishments:

1. Developed the team’s process, lead time, and forms resulting to faster and more effi- cient work flow within our division

2. Proposed and implemented marketing collaterals that contributed to brand’s increase in sales

3. Established the merchandising guidelines of the Majolica Majorca and ZA brands and initiated merchandising training to front liners, which impacts to stronger in-store visi- bility and better brand recall

4. Headed the cost-effective design development, production, delivery, monitoring, and maintenance of all the fixture, merchandising, and product placement of the masstige brands such as Majolica Majorca, ZA, and Ferrari

5. Modeled the design strategy that creates functional, efficient, and holistic counter en- vironment

6. Enforced coordination to cross-functional team in strategy, scoping, prioritization, and approval processes in support of major store resets 7. Performed conceptualization and execution of store openings, activations, events, promotions, and merchandising displays

8. Crafted and implemented the merchandising guidelines 9. Generated planogram based on the category needs and merchandising principles 10. Evaluated and improved the store’s point-of-purchase to entice and appeal to cus- tomers

11. Handled the Visual Merchandising Assistant and the Merchandisers 12. Facilitated the ingress and egress of visuals and/or modules. Creatives Supervisor and Team Lead of

Total Skin Category and Dove Masterbrand

October 16, 2010 – June 14, 2013

Promoworks, Inc.

Client: Unilever Philippines (In-house Agency of Unilever Philippines) 1. Headed the development of “Global Masterbrand Module” of Dove and recognized as the Best in Regional Dove Masterbrand Design (Southeast Asia Region) as of December 2012.

2. Supervised each team member on the aesthetic and practical integrity of the design materials for brands managed.

3. Monitored the weekly workload status of the junior creative visualizers and over- see creative progress and work efficiency of each member of the team. 4. Trained and develop team members’ time management skills to adapt to the fast moving industry of FMCG.

5. Pinpointed bottlenecks during the project duration & immediately propose solu- tions.

6. Designed print and structural materials, and point-of- purchase merchandise 7. Produced Merchandising Guidelines in every NPI (new product introduction) handled

8. Enforced synergy with Brand Managers and with our internal partners 9. Handled huge branch, such as:

Total Hair (Sunsilk, Cream Silk, Vaseline, Clear and Dove)

Total Skin (Ponds, Vaseline, Dove, Eskinol, Block & White and Master)

Homecare (Surf)

10.Promoted as Creatives Supervisor on the 29th month of service 11.Promoted as the Senior Designer at the 16th month of service 12.Handled a Platinum Project, a highly confidential new product introduction, during the 1st year of service

13.Handled a Gold Hair Project during the 2nd month of service 14.Initiated GHK (Good House Keeping) within our team 15.Arranged the team’s filing system the resulted to better documentation and retrieval of important materials

Graphic Artist

August 3, 2009 – March 22, 2010

One Asia Touchpoint

Accomplishments:

1. Handled creative production responsibility for any project 2. Coordinated with Project Managers regarding client’s requirements 3. Assisted and correlated with the company’s Chief Strategist/ Creative Officer regard- ing the conceptualization of artworks and innovation of ideas 4. Designed materials for collaterals, brand activation and promotional events of the cli- ents

5. Handled the maintenance of the company’s website 6. Introduced and handled 3D modelling for presentations. 7. Earned trust from a high profiled client (Unilever Phil. Inc.) EDUCATIONAL BACKGROUND

• Art Fundamentals Program, Seneca College, Toronto ON

• Bachelor of Arts - Multimedia Arts, De La Salle - College of St. Benilde, 2009 Verified International Academic Qualifications (Credential ID: wes- 21119536)

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