Marketing Manager

SUBHRO JYOTI CHOUDHURY

Contact No.: +91-983*******/859-***-****. E-mail: ****************@*****.***

Professional Synopsis:

A Marketing & brand management professional having exposure in general management, strategy, portfolio management, marketing & advertising campaigns, new brand launches, CRM’s and training, team lead and P&L management.

13 years of experience in Pharma Marketing having exposure in domestic as well as international marketing, as well as in both Chronic and acute therapy.

Career Objective:

To obtain a challenging position in an organization that utilizes my experience in product management field including all aspects of marketing & advertising, strategy, promotions, sales, pricing, and packaging.

Work Experience: Marketing- 13 yrs

Working as Marketing Manager (From Dec 2019)

Signutra USA

Therapies: Adult, Child, Diabetic & Maternal Nutrition

Major Brands – GroActiv (India), Maxvida, Groviva, Vidavance & Vivamom (Srilanka & Nepal)

Marketing Management

India

Lead the complete product launch process of GroActiv from formulation development to product launch.

Gather market insights on customer need patterns to analyze & identify the opportunity areas for GroActiv

Develop the marketing strategies, marketing plan and a roadmap for execution

Drive execution of the brand marketing plans through marketing campaigns, brand communication & promotional contents through HCP & consumer channels to maximize value creation

Leverage internal data as well as insights from market research projects to increase product awareness & drive the management of brand

Designing KOL relationship and sponsorship program for GroActiv.

Develop product related training material along with the training and medical team to equip the internal salesforce them on GroActiv

Build P&L to ensure profitability & monitor brand expenditure to ensure brand profit are achieved

Collaboration with cross functional internal team on process & annual production plan for streamlining of all the brand activities & availability of product

Collaborating regularly with external marketing agencies to ensure in line of planned brand activities

International Markets

Develop strategies, marketing programs & activities to achieve planned business goals, maximize long term sales and profit growth for the entire portfolio

Lead execution and evaluation of market research project for insight on the factors that can impact the markets and management of the brand

Identify opportunity areas and lead new product/portfolio/innovation launches

Design robust brand plan, promotional campaigns & contents for individual brands.

Ensure implementation of the strategic brand marketing plans and managing the execution of marketing plan

Drive & monitor programs to enhance relationships with HCPs, Dieticians and Paramedics to maximize sales & beat the competition

Managing and facilitating cross-functional meetings with internal teams and external agencies for marketing processes.

Build P&L to maximize profitability & monitor brand expenditure to maintain the overall country budget & ensure profit objectives and margin goals.

Design the incentive, rewards & excitement program for the internal teams

Group Product Manager (October’14-November’19)

Wockhardt Ltd –ROW Division (APAC Region), Biotech Portfolio.

oTherapies: Cardio-Diabeto, Nephro and Vaccines

oMajor Brands – Glaritus, Wosulin, Wepox, Vaccines, OADs & Cardio basket

oLaunch Initiatives:

Srilanka-Corporate Launch of Wockhardt with entry in Diabetes segment

Diabetes Portfolio(Glaritus & Wosulin) in Kenya

Glaritus and Wosulin Dispopen in Myanmar, Nepal, Nigeria and Tanzania

Wepox in Uganda

Biovac A in Nepal

Wockhardt Ltd – SSD Division

oTherapy Segment: Cardio-Diabetes

oMajor Products: Wosulin, Glaritus, Cilinipar, Temax

oHandled the marketing function of WTF & DTF team reported by 2 Product Manger

Therapy Manager (February’13-October’14)

Intas Pharma, Vector Division

Therapy Segment: Cardio (Handled Acute Coronary or Critical Cardio portfolio)

Major Brands: Clavix; Clavix AS; Loparin; Terofib; Ranopill (Contributes to 37% of the total divisional sales portfolio)

New Product Launch: Clavilip (Clopidogrel + Atorvastatin)

Assistant Product Manager (July’10-February’13).

Sun Pharma International Division

Major Products:

Cardiology (Major Focused Brand): Rozavel, Repace, Cardivas, Olmezest, Lervas (Venezuela)

Diabetology: Glucored Forte, Pioglit, Volibo

Ophthalmology: Entire Portfolio (Consisting of Antiglaucoma, Tear Substitutes, Anti-infective & Viscoelastic agents)

New Product Launched:

Glucored Forte (Nepal); Volibo (Myanmar); Repalol (Kenya); Rozavel & Lervas (Venezuela); Anti infective portfolio of Ophthalmology (Nepal)

Country Coordinator:

Srilanka; Vietnam and Thailand

Therapy Segment: Neuro, Psychiatry, Cardio, Diabeto, Gastro, Pain, Onco, Gynae.

All marketing related activities; campaigns; new product identification; new launches-irrespective of therapy segment

Senior Product Executive (April’08-July’10).

Zydus Cadila- Alidac Corza Division.

Therapy Segment: Gastro, Pain, Antibiotics, Gynae

Products Handled: Pantodac IV, Providac, Encelax, Meva Group, Ibset

New Product Launched: Encelax Syrup (Lactitol), Providac Sachet (Probiotic) and Ibset (Ramosetron).

Conducted primary research for launch of Heptiza (Hepatology Division of Zydus)

Educational Qualification:

MBA (Marketing) –2008 from IBS’ Ahmedabad

B. Pharm- 2006 from Gupta College of Technological Sciences, WBUT

I.S.C. (Class XII)- passed out in 2001

I.C.S.E (Class X)- passed out in 1999

Computer Proficiency:

Working Knowledge of MS OFFICE, MS Excel, MS PPT

Working Knowledge of ORG, CMARC and SAP (Sales Module & Procurement)

Achievements:

Professional Career

Conducted ISP program in Diabetes at 3 International locations (Bangkok; Yangon & Kathmandu).

Lead the relaunch of Wosulin and Glaritus in India.

Gained MS% in IMS & Rx share of Clavix in Cardio & CPs.

Drove Clavix to growth on MAT basis after de-growth for last 2 yrs.

Launched Ibset (Oct’09) 1st Indian brand for diarrhea predominant IBS.

Launched Encelax Syrup (Oct’08) and took the brand from 68th rank to 8th rank in the Laxative Market.

Launched Clavilip & various brands in ROW markets

Academic Career

Represented IBS Ahmedabad in Management Games at Gujarat Level

Represented college in the WBUT sports meet.

Won football tournament at Intra College Football Tournament at IBS Ahmedabad.

Extracurricular Activities:

Football, Volleyball

Area of Interest:

Sports Marketing

Languages Known:

English, Hindi, and Bengali

Personal Profile:

Date of Birth: 20th March 1983

Address for Communication: A-402, Cyrstal Avenue CHS LTD,

Dattani Park, Thakur Village, Kandivali East

Mumbai-400101

Permanent Address: M-805, Bhoomi Breeze, Raheja Estate,

Kulupwadi, Borivali (East)

Mumbai-400066

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