Visual Manager Marketing
Resume:
*******@*****.***
HEAD OF CX VISUAL
CORPORATE V ISUAL MANAGER
VISUAL PRESENTATION PM
BRAND & CX VISUAL CONSULTING
Andrews
Femme de Carriere
Provide creative direction for in-store & visual merchandising projects. Imagine, create and lead windows displays.
Lead product launches and vendor events.
Create annual, seasonal and open opportunity in-store and visual briefs. Partner with buying, marketing and operations areas to execute business plans. Influence the internal culture through training, coaching and leadership. Work cross functionally to ensure visual and branding compliance. Coordinate material, training and product for in-store activations. Create/Coordinate the creation of graphic assets and promotional materials. Plan, budget, source fixtures, graphic assets, props and materials. Oversee visual team, prop technicians on a daily basis. Work with the digital and e-commerce teams to ensure seamless executions. Provide directions and communicate all visual activities to the store teams. Promote community involvement at store level, partner with malls and local ONG’s. Research, propose and implement action plans and visual initiatives. Lead sustainability initiatives.
Oversee the marketing & visual operations for 22 stores across Canada. Design, propose, budget and deliver windows displays and directions to all stores. Create special activations and windows displays for flagship stores. Propose, develop and maintain a visual intranet to share all visual communications. Detect and communicate business opportunities to the business and product team. Organize consolidation/warehouse sales and trunk shows. Plan store renovations and upgrades stores on a budget. Provide one-on-one coaching to the sale force on styling, visual techniques and in-store marketing topics.
Propose, promote, coordinate and execute visual projects and visual deliverables in a testing environment (store lab) with the goal of modernize the store presentations. Focus on transforming the company’s fashion private labels shops into visually attractive business units.
Coordinate roll-outs for assigned brands once projects approved. Influence the internal culture, detect internal skill gaps, deficiencies and strengths and propose remedies.
Developing visual merchandising and customer experience projects. Delivering visual merchandising content and training for retailers. Leading product launches and high impact installations. Creating and setting up windows displays.
Creating branding briefs, logo updates and corporate graphic development. Sears
Apparel & Consumer Electronics Companies
2010-2011 CANADA
2008-2010 SOUTH AMERICA - CANADA
EXPERIENCE
I lead high impact in-store customer experience projects with focus on quality of execution, brand awareness, digital integration, and community & sustainability factors, while creating fun for both; clients and teams.
YERZON BARUKZ
Business Administration
Marketing major
Duoc
Santiago - 2007/2008
Sustainable Business Strategy
Harvard Business School
Online - 2020
Master Certificate
Project Management
Schulich School of Business
Toronto - 2020/2021
MBA
Master of Business Administration
Polythecnic University of Madrid
2021/2022 (Candidate)
Lead the creative and operational visual and ISM tasks for 20 stores. Travel the region on a monthly basis to ensure engagement and compliance. Budget, source and dispose all visual and ISM material. Coordinate corporate showroom presentation each season. Create and deliver all visual communications.
Work cross functionally with marketing and product development for creative, brand and business alignment.
Lead pop up stores and new store openings.
Provide visual direction for New Man shops inside department stores. Create and feed the visual training system and coaching material. Hired to establish company’s first visual merchandising department. Develop complex insights to better impact the business: Creation of private levels, new lines of products, create capsule collections, develop new zones and standardize operations.
Oversee the visual and ISM operations of 25 stores of an average size of 12.000sq. Propose stores and shops renovations while influencing the design and architectural requirements of each new project to ensure brand and business objectives compliance. Oversee owned and partnered retail channels for the licences: Barbie, Disney and Head backpacks.
Lead critical, high revenue task like “Back to School” campaigns. Acquire, develop and retain a team that would negotiate the acquisition of high traffic locations within our retail partners stores, analyse business and market data and create and coordinate designs, elevations and graphic assets in compliance with each partner’s framework while executing complex logistic operations for each project to achieve first-to-market effect.
Implement the visual division to oversee +200 shops across the continent. Develop seasonal visual plans for stores and owned shops. Open international shops.
Supervise visual staff across LATAM region.
Produce visual briefs and communications for different climate zones and markets. Created award winning windows displays in different categories. Participate actively in critical business decisions, annual planning, reporting Work cross functionally with marketing, operations, graphic design, product development business intelligence, IT, art direction and architecture and human resources. New Man France
2006-2008 CHILE
Family Shop
Foster Jeans (Cencosud)
2005-2006 CHILE
2004-2005 CHILE
2001-2004 LATIN AMERICA REGION
Head
COUNTRY VISUAL MANAGER
NATIONAL VISUAL MERCHANDISING & IN-STORE MARKETING MANAGER VISUAL & TRADE MARKETING MANAGER
HEAD OF VISUAL, LATIN AMERICA
EXPERIENCE
INTERESTS
Animal Welfare
Environmental
Causes & Sustainability
LANGUAGES
English
ES Spanish
EN
In-Store Customer Experience
EXPERTISE
Visual Merchandising
Brand Experience
Sustentability
Retail Project Management
Graphic Design
SOFTWARE
Shopify and related Apps
MS Access Programming
MS 365 Suite
Digital Merchandising
MS Office Suite
Asana
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