adpfr4@r.postjobfree.com

* . 647-***-****

HEAD OF CX VISUAL

CORPORATE V ISUAL MANAGER

VISUAL PRESENTATION PM

BRAND & CX VISUAL CONSULTING

Andrews

Femme de Carriere

****-******* ******

****-**** ****DA

Provide creative direction for in-store & visual merchandising projects. Imagine, create and lead windows displays.

Lead product launches and vendor events.

Create annual, seasonal and open opportunity in-store and visual briefs. Partner with buying, marketing and operations areas to execute business plans. Influence the internal culture through training, coaching and leadership. Work cross functionally to ensure visual and branding compliance. Coordinate material, training and product for in-store activations. Create/Coordinate the creation of graphic assets and promotional materials. Plan, budget, source fixtures, graphic assets, props and materials. Oversee visual team, prop technicians on a daily basis. Work with the digital and e-commerce teams to ensure seamless executions. Provide directions and communicate all visual activities to the store teams. Promote community involvement at store level, partner with malls and local ONG’s. Research, propose and implement action plans and visual initiatives. Lead sustainability initiatives.

Oversee the marketing & visual operations for 22 stores across Canada. Design, propose, budget and deliver windows displays and directions to all stores. Create special activations and windows displays for flagship stores. Propose, develop and maintain a visual intranet to share all visual communications. Detect and communicate business opportunities to the business and product team. Organize consolidation/warehouse sales and trunk shows. Plan store renovations and upgrades stores on a budget. Provide one-on-one coaching to the sale force on styling, visual techniques and in-store marketing topics.

Propose, promote, coordinate and execute visual projects and visual deliverables in a testing environment (store lab) with the goal of modernize the store presentations. Focus on transforming the company’s fashion private labels shops into visually attractive business units.

Coordinate roll-outs for assigned brands once projects approved. Influence the internal culture, detect internal skill gaps, deficiencies and strengths and propose remedies.

Developing visual merchandising and customer experience projects. Delivering visual merchandising content and training for retailers. Leading product launches and high impact installations. Creating and setting up windows displays.

Creating branding briefs, logo updates and corporate graphic development. Sears

Apparel & Consumer Electronics Companies

2010-2011 CANADA

2008-2010 SOUTH AMERICA - CANADA

EXPERIENCE

I lead high impact in-store customer experience projects with focus on quality of execution, brand awareness, digital integration, and community & sustainability factors, while creating fun for both; clients and teams.

YERZON BARUKZ

Business Administration

Marketing major

Duoc

Santiago - 2007/2008

Sustainable Business Strategy

Harvard Business School

Online - 2020

Master Certificate

Project Management

Schulich School of Business

Toronto - 2020/2021

MBA

Master of Business Administration

Polythecnic University of Madrid

2021/2022 (Candidate)

Lead the creative and operational visual and ISM tasks for 20 stores. Travel the region on a monthly basis to ensure engagement and compliance. Budget, source and dispose all visual and ISM material. Coordinate corporate showroom presentation each season. Create and deliver all visual communications.

Work cross functionally with marketing and product development for creative, brand and business alignment.

Lead pop up stores and new store openings.

Provide visual direction for New Man shops inside department stores. Create and feed the visual training system and coaching material. Hired to establish company’s first visual merchandising department. Develop complex insights to better impact the business: Creation of private levels, new lines of products, create capsule collections, develop new zones and standardize operations.

Oversee the visual and ISM operations of 25 stores of an average size of 12.000sq. Propose stores and shops renovations while influencing the design and architectural requirements of each new project to ensure brand and business objectives compliance. Oversee owned and partnered retail channels for the licences: Barbie, Disney and Head backpacks.

Lead critical, high revenue task like “Back to School” campaigns. Acquire, develop and retain a team that would negotiate the acquisition of high traffic locations within our retail partners stores, analyse business and market data and create and coordinate designs, elevations and graphic assets in compliance with each partner’s framework while executing complex logistic operations for each project to achieve first-to-market effect.

Implement the visual division to oversee +200 shops across the continent. Develop seasonal visual plans for stores and owned shops. Open international shops.

Supervise visual staff across LATAM region.

Produce visual briefs and communications for different climate zones and markets. Created award winning windows displays in different categories. Participate actively in critical business decisions, annual planning, reporting Work cross functionally with marketing, operations, graphic design, product development business intelligence, IT, art direction and architecture and human resources. New Man France

2006-2008 CHILE

Family Shop

Foster Jeans (Cencosud)

2005-2006 CHILE

2004-2005 CHILE

2001-2004 LATIN AMERICA REGION

Head

COUNTRY VISUAL MANAGER

NATIONAL VISUAL MERCHANDISING & IN-STORE MARKETING MANAGER VISUAL & TRADE MARKETING MANAGER

HEAD OF VISUAL, LATIN AMERICA

EXPERIENCE

INTERESTS

Animal Welfare

Environmental

Causes & Sustainability

LANGUAGES

English

ES Spanish

EN

In-Store Customer Experience

EXPERTISE

Visual Merchandising

Brand Experience

Sustentability

Retail Project Management

Graphic Design

SOFTWARE

Shopify and related Apps

MS Access Programming

MS 365 Suite

Digital Merchandising

MS Office Suite

Asana

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