Marketing Associate
Resume:
CONSTANTINE RICE
****.***********@*****.***
Professional Summary
Graduate of Sheridan Colleges Bachelor of Business Administration (BBA) – Marketing Management program.
Education And Professional Development
Sheridan College (Mississauga – Canada) Marketing Management (BBA) September 2017 – Apr 2021
Additionally, completed two years of Sheridan Colleges ‘Systems Analyst’ Three Year Diploma Program.
Business Experience
Relevant completed coursework
oMarketing Fundamentals
Ability to analyze customer behavior and motivation, in order to accurately position brands
Can conduct marcro-environmental and competitive analyses in preparation for developing a marketing plan
Capacity to identify strengths, weaknesses, opportunities and threats relating to a brand and use these as a basis for formulating marketing strategies
Knowledge of how to construct a market segment, target markets, and product positioning to focus all marketing communications
Understanding of how to develop an integrated marketing plan for a brand, including product, pricing, promotion and distribution action plans with rationale and controls
Ability to create a basic communications plan within the context of a marketing plan, including advertising, public relations, promotion, social media, internet marketing and personal selling
Can assess domestic and global marketing strategies that will provide enterprises with a competitive advantage .
oCustomer Relationship Management
Contrast how customized one-to-one customer relationships are different from typical customer-brand interactions.
Analyze the strategic role of customer relationships in achieving a company's marketing, sales, customer service and operational objectives.
Develop a comprehensive strategic relationship marketing plan for an organization which includes research, understanding the elements of a one-to-one relationship marketing program, environmental analysis, customer identification, loyalty, and differentiation.
Design a one-to-one relationship marketing campaign focused on the individualized needs of customers.
Distinguish the functional capabilities of relationship marketing technologies.
Evaluate implementation, organizational, and customer issues surrounding a relationship marketing strategy.
Produce query-based relationship marketing reports from a database using data mining techniques.
Optimize customer value and the return on relationship marketing investment by utilizing different relationship marketing tools.
Assess business processes from data collected across the organization through customer analytics, social media metrics, and predictive modeling to build the success of the customer-centric enterprise
oDigital Marketing
Develop a B2C digital marketing campaign plan to meet a company's business and marketing objectives.
Create a B2C target audience profile appropriate for the campaign.
Create campaign and content marketing strategies, and marketing messages to engage with the target audience.
Implement the digital marketing campaign plan with combinations of digital marketing channels including paid, owned and earned media.
Execute various digital marketing tactics including content marketing, search engine optimization (SEO), social media marketing, email marketing, influencer marketing, online advertising, and customer relationship management (CRM).
Assess the effectiveness of the digital campaign plans using data analytics tools and reflection on the campaign outcomes.
Explain the legal and ethical implications of digital marketing.
oStrategic Management
Describe the key components of a strategic plan.
Identify key stakeholder groups and their criteria for success.
Perform a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis and PESTLE analysis to inform strategic direction considering domestic and international environments.
Create mission and vision statements and core values for an organization.
Develop strategic objectives aligning with functional priorities, identifying implementation/execution critical success factors.
Design a scorecard to capture the key performance indicators.
Develop a financial plan aligned to the strategic plan.
Deliver a strategic direction report and presentation.
Identify human resources and change management improvements as well as value chain and operational improvement in pursuit of a company's strategic direction.
Apply marketing principles to a company's strategic direction.
oMarketing Planning
Identify the steps in the marketing planning process.
Analyze issues facing a company, based on research findings from a macro and micro environmental analysis.
Construct overall marketing and financial objectives and rationale for a company.
Recommend marketing objectives, strategies and rationale, based on the analysis of a company and its market(s).
Produce a one-year action plan to execute marketing strategies.
Communicate brand positioning using various marketing communications methods.
Analyze alternative product, distribution, and pricing strategies with a view to maximizing return on investment.
Evaluate the results of a marketing plan relative to marketing objectives and a budget.
Effectively respond to questions and feedback regarding the marketing plan.
oMarketing innovation
Evaluate the role of innovation within a marketing context.
Evaluate marketing problems and opportunities with a view to identifying growth opportunities.
Apply creative problem-solving techniques to generate novel and useful solutions to marketing problems and opportunities.
Analyze competitive strategies to uncover gaps and business opportunities.
Recommend innovative marketing strategies used to capture business expansion opportunities.
Analyze the rewards and risks associated with various marketing growth strategies.
Assess how research is used to support marketing innovation.
Explain the new product development process that is used to launch new products.
Identify innovative distribution approaches for products and services.
Recommend effective pricing strategies that can grow businesses.
Construct communications strategies for accelerating business growth or launching new products and services.
Identify innovative global marketing opportunities for expanding distribution.
Technology Experience
Applications: Java, MS Excel, PHP, CSS, HTML5, Javascript, Jquery, jQuery mobile, MySQL, Linux, GNS3, MS PowerPoint, Windows, Systems Architect CASE tool, C#, MS Word, Visio
Professional Experience
Personal Banking Associate, TD Canada Trust, Burlington, ON Apr 2020 – Today
Engaged customers in day to day advice needs, service transactions, digital education, and customer problem resolution related to banking solutions.
Understood customer needs and guide customers to the right contact person for appropriate solutions while exercising good judgement in confidential matters
Built customer confidence on emerging digital banking trends by educating them on mobile, ATM, and online banking
Support the frontline staff and continue the responsibilities of a Customer Experience Associate alongside new found ones.
Ensure prepared documentation is accurate, reflects business intentions, and is consistent with relevant regulations and TD's Code of Conduct and Ethics
Help build a positive and equitable work environment by promoting team effectiveness, participating in personal performance development and sharing industry knowledge to achieve common objectives.
It is with great pride, that despite the Coronavirus, sales goals and tracked behavior metrics were achieved.
Customer Experience Associate, TD Canada Trust, Burlington, ON Dec 2018 – Apr 2020
Processed financial transactions such as deposits, withdrawals and bill payments as per standardized operating procedures, industry regulations and TD Code of conduct
Understood customer needs to recommend solutions specific to those needs.
Responded to and resolved customers' concerns using standard procedures.
Connected personally with customers to advise them appropriately and clearly on banking solutions and processes
Performed above expectations and recognized by the district vice president, earning recognition as a recipient of TD's 2019 Q3 BurlOak Legends award.
Client Representative, Samsara Marketing, Hamilton, ON May 2018 – August 2018
Went door to door as a representative of the client, Plan International Canada
Secured monthly donations on behalf of the client
Strong communication skills were required in able to secure donors and walk them through the process of becoming a donor; furthermore, in-depth knowledge of the charity and the ability to communicate the merits of both the causes and client was a necessity.
Trained others within the company on how to communicate and sell the charity, as well as the many causes Plan fights for.
Political Candidates Communications Manager, Burlington, ON February 2018 – April 2018
Assisted in updating candidates’ website for upcoming provincial election
Drafted and proposed a marketing strategy for the candidate
Added and managed content to candidates’ website
References
Lisa Freeman – Manager of Customer Experience, TD Canada Trust
Letter of Reference and contact information to be furnished after interview has been granted.
Anna Gittens – Branch Manager, TD Canada Trust
Letter of Reference and contact information to be furnished after interview has been granted.
Erin Tink – Branch Manager, TD Canada Trust
Letter of Reference and contact information to be furnished after interview has been granted.
Tony Bedrock – Communications Director for the political candidate
Contact information to be furnished after interview has been granted.
Sara Campbell – Co-owner of Samsara
Letter of reference & contact information to be furnished after interview has been granted.
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