Director of BusinessDevelopment and Marketing - Challenger certified
Resume:
Trista Bjergo
New Brighton, MN 55112
******.********@*****.***
Objective
To obtain a position that will effectively utilize acquired expertise, creative talents and commitment to excellence. I am looking for a company/ position that can offer long term career growth potential. Summary of Qualifications
• Strong understanding of Automotive, Traffic Control and advertising media.
• Dedicated, innovative and self-motivated allowing for top performing KPI’s
• Quick study, with an ability to easily grasp and put into application new ideas, concepts, methods and technologies.
• Proficient in the use of various computer programs, CRM’s, technologies, and advertising websites and platforms.
• Dental Assisting Degree Century College
Nov 2020 – Oct 2021. Mid American Signal - Director of Business Development and Marketing
• Responsibilities include driving sales for Intelligent Transportation Systems and autonomous vehicle infrastructure and Intersection detection through alternative channels and bringing new opportunities for increased revenue. Focused of driving business to my RSM’s in Geographic and goals need assistance. Created an updated brand and new website, Digital Marketing and Social Media strategy along with trade shows. Hosted Vendor webinars to customers for education and sales. Was first point of contact with the vendors and the company regarding goals, strategy, training, etc. Marketing strategy assisted with areas where goals aren’t being met. Led team through CRM implementation Dynamics.
June 2017 – August 2nd 2019 Cox Automotive – Senior Business Development Consultant
•Responsible for generating revenue thin a defined account list and territory. Partner closely with automotive dealers to provide a consultative sales assessment of their internet marketing and digital media advertising needs and offer creative solutions to help them reach their business and sales objectives. Utilized Salesforce. Expanded revenue opportunities by maximizing the benefits of the products and services offered: Autotrader, Kelley Blue Book and dealer.com, Manheim, V-Auton and Vin Solutions collectively known as Cox Automotive Media Solutions Group. MN, WI, IA, SD, ND IL Dec 2013 – March 2017. City Pages/ V Digital Services – Senior Sales Development Multimedia
• Responsibilities include retaining a consistent pipeline for new growth while managing an existing book of business. Strategic proposal planning, presenting, negotiating, and closing new business. Managing a large product base of print, CP online products, Website builds, SEO, Social Media, paid marketing, and programmatic advertising. Salesforce implementation. Aug 2010-June 2012 ReachLocal – SAAS Internet Marketing Consultant Business Development
• Responsible for building and growing a book of business through the sales of search engine marketing, display advertising, remarketing, and social media. Manage all clients and responsible for renewals and retention. Oversee clients’ campaigns and regularly communicate performance analytics. July 2007-Jan 2010 StarTribune – Digital Media Consultant Business Development - Automotive
• Managed a group of 20 as a product manager selling digital media products offered by StarTribune.com such as website banner ads, e-mail marketing, and SEM by Web Visible. June 2006-June 2007 RH Donnelly - Business Development
• Traveled from market to market selling Dex products including SEM powered by Web Visible. Sold new SEM campaigns to yellow page advertisers as well as managed campaigns previously sold.
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