LINDA LIN

adpf1s@r.postjobfree.com • LinkedIn • Tableau

Mississauga, CA • 647-***-****

Senior Analyst, Government and Strategic Partnerships

Resourceful and enterprising professional with 10+ years of experience in driving strategic business planning initiatives in healthcare sectors including pharma, medical device, and biotech.

Dedicated and detail-oriented professional experienced in directing marketing/policy research and analysis projects across private, public, and not-for-profit sectors. Proven experience in identifying, collecting, and analyzing disparate datasets to generate value-added business insights. Aptitude for creating databases, models, and dashboards to track and deliver visualized reports and data-driven solutions. Expert in building and maintaining relationships with inter-departmental teams, senior management, clients, and key stakeholders to realize strategic business goals. Exceptional communication, interpersonal, and solutions management capabilities with demonstrated expertise in leading and championing projects from start through to completion. Strong ability to work well independently; in addition to managing demanding deadlines within fast-paced, dynamic environments. Comprehensive understanding of the Canadian health care system. Proficient in MS Office Suite, Google Suite, and Tableau.

Areas of Expertise

• Research & Analysis

• Government Relations

• Critical thinking

• Strategic Planning

• Data Analysis and Exploration

• Problem Solving

• Project Management

• Data Visualizations

• Intellectual curiosity

Accomplishments

● Led development of new pricing model and distributor incentive program by conducting quantitative market research.

● Evaluated customer satisfaction and marketing campaign success by designing questionnaires and surveys, analyzed data to identify areas of improvement, and recommend suitable solutions.

● Created innovative promotional and business growth strategies utilizing market insights and secondary market research on antibodies.

Career Experience

Anogen Yes Biotech Laboratories Ltd, Mississauga, CA 2018 – Present

Marketing & Business Development Manager

Prepare the annual business plan and financial forecasting including development and implementation of marketing initiatives and allocation of budgets. Augment leadership’s understanding of antibody market dynamics and competitive landscape by establishing analytical frameworks and conducting complex business analyses. Re-segment customers through cleaning, consolidating, and mining disparate sets of internal data. Generate brand awareness by designing tailored online/offline marketing campaigns (web content, email blasts, visual presentations, promotional leaflets).

Develop presentations, project pitches, business/technical data, and relevant business development materials. Approach potential investors to secure strategic partnerships and lead M&A negotiations. Direct functioning of five business development consultants including approving consultant’s target customer lists and monitoring their projects’ progress.

● Generated a 14% increase in sales revenue for FY2019.

● Improved order-fulfilling efficiency by 15% by integrating a CRM system into business processes.

● Increased new client acquisition rate by 33% and 112.5% in 2020 and 2021, respectively.

Social Services Network, Toronto, CA 2018

Program Coordinator

Pioneered the formation of an innovative outreach plan and promoted the program on social media platforms and throughout local communities. Addressed inquiries in-person, via telephone, email, and on social media. Managed electronic and hardcopy records of customer profiles. Coordinated transportation and manage schedule alterations. Programmed scorecard to track participation and monitor customer satisfaction, to expeditiously generate weekly reports summarizing attendance, activities, and customer feedback. Identified best practices to design the program.

● Met and exceeded recruitment goal of 60 clients, registering 72 new clients within three weeks.

● Established, updated, and maintained a database of 100+ customers.

● Received an 80% word-of-mouth referral rating by consistently providing great customer service.

Financial Services Commission of Ontario (FSCO), Toronto, CA 2017

IT Policy Research & Analysis (Co-Op)

Facilitated IT policy development and recommended pragmatic policy solutions by researching and reviewing multiple information sources such as legislation and existing government regulations and policies. Prepared analytical reports for review by senior management. Responsible for coordinating the weekly Enterprise Architecture (EA) Review Board meeting (ARB).

● Prepared FSCO’s IT Guidelines for Data Center Access and supported review and approval processes to streamline implementation.

● Boosted organizational awareness of EA team and its services by driving FSCO EA Profile Project.

● Prepared and presented an annual review of ARB and recommendations for improvement.

Additional Experience

Government Affairs Department (GA) – Diabetes Business Unit (DIA BU), Eli Lilly, Shanghai, CN

Senior Access Strategic Planning Manager

Coordinated operations of cross-functional teams to develop and implement appropriate market access strategies and execution tactics for DIA BU. Prepared policy research project’s proposal and questionnaire, managed vendor selection, endorsed sample recruitment, and supervised interviews and data analysis to maintain accuracy, transparency, and quality in results. Introduced health policy database and access dashboard to monitor and analyze government policies. Compiled and presented monthly health policies reports for review by Eli Lilly’s Chinese leadership team. Provided policy insights, perspectives and proposals to support decision making and internal/external communications.

● Directed DIA Access Capability Improvement Taskforce, thereby improving local market access capability and optimizing cross-functional collaboration.

● Represented GA on Lilly Expanding Access for People (LEAP) Project. Received award in recognition of managing and maintaining excellent cooperation with local government in inaugural LEAP public-private partnership.

● Facilitated establishment of Diabetes Primary Health Care Business Unit by leading major Chinese rural area medical insurance policy research project.

● Headed up Humalog National Reimbursement Drug List (NRDL) Project. Identified policy directions, designed submission materials and facilitated stakeholder engagement initiatives to lobby 1000+ stakeholders. Subsequently, Humalog has been successfully listed in 2017 NRDL.

Fenglin Life Science Park Office, Shanghai, CN

Project Manager

Reviewed and revised life-science industry development strategies and long-term plans for the district government as an advisory committee member. Fostered, secured, and sustained strategic partnerships with internal/external stakeholders to support the Fenglin Life Science Alliance (FLSA) initiative. Interpreted district’s investment policies and processes to provide accurate consultation and customer services to multiple companies. Addressed prospective investors' inquiries.

● Served as the district government representative, assisting and facilitating the establishment of FLSA, a public-private partnership with universities, research institutions, and hospitals.

● Streamlined the opening up of Johnson & Johnson, Quintiles, and Haemonetics headquarters and/or R&D centers in Fenglin Life Science Park by partnering with multiple government branches in Headquarters Economy Initiative.

The U.S. Pharmacopeial Convention (USP) – Marketing & Sales Department, Shanghai, CN

MBA Intern

Created research design, specifying 200+ samples. Managed implementation of an online survey. Gathered, collated, and analyzed data. Compiled reports and prepared presentations.

● Facilitated development of USP’s long-term business plan, for the Chinese market, by coordinating the execution of a quantitative market research project.

Tyco Healthcare – Imagining Business Unit & Marketing Department, Shanghai, CN

Product Manager

Headed up content creation for promotional materials (advertising, displays, booths, educational, branded reminders to national exhibitions) to expand market awareness and increase sales, thereby supporting the sales team in delivering annual growth.

● Facilitated global marketing team’s projects in China by performing medical radiation market mapping, managing three field visits and five interviews, to enhance and expand the global marketing team’s understanding of the local market.

Education

Postgraduate Diploma in Government Relations Seneca College, Toronto, CA

International MBA Fudan University, Shanghai, CN

Program co-developed by MIT and Fudan University; Recipient of First-Class Scholarship

Bachelor of Science in Pharmaceutical Analysis China Pharmaceutical University, Nanjing, CN

All international academic credentials assessed as Canadian Equivalent by WES

Professional Development

Data Visualization with Tableau University of California, 2021

Digital Marketing Analytics in Theory/ Practice University of Illinois, 2021

Health Informatics Bridging Program George Brown College, 2018

Workplace Communication Skills for Health Care College of Boreal, 2016

Understanding the Canadian Health Care System Health Force Ontario, 2015

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