Neva D. Phillips, MBA

Cartersville, GA ***** 706-***-****

adpf04@r.postjobfree.com http://nevasdesigns.weebly.com

Marketing & Creative Manager

Expertise in leading talented teams to deliver effective marketing and brand strategies.

Accomplished, innovative senior-level Marketing Executive with extensive experience in formulating effective strategies to drive market growth on both client side and agency side. Proven ability to increase ROI, build brand awareness and promote positive image through effective campaigns for top brands. Highly skilled in evaluating and coaching marketing teams to achieve top levels of creativity and performance to benefit organizational marketing delivery. Excellent team management and thought leadership skills in furthering brand development.

Areas Of Expertise

Art, Creative Direction

Brand Architecture, Innovation

Product Launches

Talent Leadership, Coaching

Project Procedures Development

Integrated Marketing

Strategic Planning

Web Design, Management

Marketing Campaigns

Graphic Design

Team Building, Management

Brand Collateral Design

Brand Building, Strategy

Digital, Social Media

Presentation Delivery

Professional Experience

Freelance, Cartersville, GA

Remote Senior Graphic Designer (June 2019- Presently)

Executing the conceptual collateral, Logos,brochures, POS material and marketing campaigns

for Publish, Carpet and Logistics companies.

Key Accomplishments:

●Developing sales and marketing tools including brochures and presentation material.

●Directing creative development and production of book layouts and catalog printing.

●Initiating creative programs and design concepts that improved the company’s business objectives.

Tarkett, Dalton, GA

Digital Design Manager (January 2019 - June 2019)

Managing a team of 14, digital renders and designers, while working collaboratively on commercial and residential, develop and execute the strategic plan for the digital design group. Creating digital media strategies that include relevant channels, and testing plans. Establishing category performance metrics and KPIs.

Key Accomplishments:

●Ensure conversion tracking is set up and created reports for each campaign channel.

●Work with internal and external stakeholders to develop branded content that delivers value across all mediums with a particular focus on social.

Mohawk Industries, Calhoun, GA

Creative Operation Manager (October 2015 – March 2018)

Promoted to lead the Creative Operations team of 30 while cultivating and mentoring the Creative Team in producing highly effective marketing concepts, materials and strategy presentations. Formulate concept guidance and frame the process to enhance results while collaborating with marketing. Customize individual productivity strategy booklets to evaluate output of each designer and highlight

potential areas of improvement. Evaluate the workflow of design, video and photography, developing new operational processes to improve output and efficiency.

Key Accomplishments:

●Drive the success and completion of all projects for the creative services department while maintaining detailed documentation.

●Build and manage internal operations team and project managers in the consistent execution of seamless project delivery and brand initiatives, and the adaptation of brand guidelines to various tactics.

●Successfully managed projects, schedules and resources for design, video and photography.

Shaw, Calhoun, GA

Senior Graphic Designer (March 2013 - October 2015)

Executed the conceptual development of all architect folders, collateral, brochures, and marketing campaigns. Spearheaded and implemented a successful prioritizing and tracking system for promotional material.

Key Accomplishments:

●Formulated marketing strategies for a more cost effective way to produce company products.

●Developed and produced captivating sales and marketing tools including brochures and presentation material.

●Designed and constructed informative catalogs, POS material and presentations which enhanced the sales representatives’ understanding of complex products and aided in the increase in sales.

Additional experience as Marketing Assistant, Mannington Commercial, Calhoun, GA (November 1999 - May 2007); and Marketing Product Launch Coordinator, Mohawk Industries, Calhoun, GA (February 1994 - April 1996)

Education

Master of Business Administration, Marketing, November 2012

American InterContinental University, Schaumburg, IL

Bachelor of Fine Arts in Visual Communication, Graphic Design, September 2005

American InterContinental University, Atlanta, GA

●Minor in Marketing

Technical Proficiencies

Microsoft Word Excel PowerPoint Quarkxpress Adobe IndesignCS6 Dreamweaver Adobe Photoshop CS6 Adobe Illustrator CS6 HTML

Platforms: PC, Mac

Project Management Programs: Base Camp, Robohead, Workfront

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