Strategic Sales and Marketing Management professional

MARIA F. DELGADO

***** * ******** **. ***** Miami, FL 33181

Phone: 305-***-**** e-mail: **.********.*******@*****.*** IG: https://www.instagram.com/uloopmarketrade/

LinkedIn: http://linkedin.com/in/maría-fernanda-delgado-1bbb1b81 1

OVERVIEW

Strategic Sales and Marketing brand business professional with a history of proven results; with more than 20 years of sales and retail experience. Passionate for building, coaching and developing high performing team that consistently exceeds revenues and profit objectives. A Bachelor’s degree in Business Administration and Marketing. A Skilled professional with significant expertise in leadership, supervision, sales orientation, customer service, communication skills, multitasking and networking. Leading regional and national chains, developing and sustaining strong relationship with all the distributors and customers. Market studies focusing on trends and consumer necessities, armed with a wealth of competitive strategies and business initiatives for accelerating growth and expanding profit. EXPERIENCE

CSM – Sunshine Thrift Stores – Tampa FL.

Donation Development Director – Management Position. November 2021 to present.

Conduct all aspects of supply chain and donation activity across multiple organizations. Donation process, advertising and communication of the programs.

Build and developed program to increase exposure, technology customer service, increasing sales to better assist or multiple organizations.

Manage all aspects of the drop box program and customer service related to multiple charitable organizations.

Build program for new branding GiveBack Truck: URL Code, new routes, merging with logistics providing more access to our donors / clients, lowering cost and remaining competitive, within our market focusing on technologies to better view of opportunities.

Manage all aspects of productivity. Gas, Picture, Drop Box relocation, expansion to new areas with population growth. Citibank – Tampa, FL

Ops Support Specialist – Account Opening / Non-Financial February 2019 to November 2021

Build Excel report to provide expertise data in the Distribution and Fulfillment department; for management review and auditing aspect.

Provide excellent customer service by achieving customers request under SLA time.

Advice Confirmation, Bank Reference, Wire Transfer Confirmation, Tax forms, Terms and Rates adjustments.

Tax Certification, Account Linkage, Confirmation Letters and Reconcilement of accounts.

Quality control of all mention procedures.

MillerCoors – Tenth & Blake –Miami and Ft. Lauderdale, FL February 2018 to January 2019 Regional Craft Sales Representative

Requested by MillerCoors, recommended by the Distributors Reyes Holdings.

Manage all aspect of the business in geographical area of South Florida Regions, (Jupiter – The Keys) representing MillerCoors craft and imports beer (On – Off Premise), over 40 UPC’S from the Distributors to Regional and independent accounts.

Market Analysis, Building Reports with Purchasing Department to manage inventory and forecasting.

Monitor sales performance, and implement promotional campaigns.

Sales and marketing strategic promotions, POS and programs to Increase sales and brand knowledge. Results as gaining 92% of brand visibility and execution.

Closing the year PERONI as a top brand with 11.8% up vs. Last Year.

Grolsch beer increase sells for down (7.9%) to up 3.4% based on setting planogram, brand visibility, new QD’s and Ad’s.

Negotiation of brand visibility for special events, making our top brand PERONI #1 choice for top events.

Manage external agencies and ensure marketing budgets were met. MKTG – INSPIRA (DIAGEO) Coral Gables, FL

Brand Developer – Multicultural. March 2014 to February 2018

Brand developer for Diageo’s beer brands, Miami Market (Off Premise).

Sales and Manage over 59 UPC’S for National and Regional accounts.

Competitive over brand visibility winning 2 years consecutive #1 most creative display for Total Wine & More. (Selling over 500 cs). Achieving up 3.3% end of the year, placements 4.2% over goal.

Actively maintaining open communication presenting goal, plans and incentive to the Distributors and the Sales Force.

Building, communicating and maintaining strong relationships with stores managers and/or owners and distributors.

Consistently achieve sales goals in conjunction with the local team.

Targets opportunities to increase sales by negotiating ads, special placements and brand visibility. The Retail Group (Campbell’s, Revlon and MERCK Co.) San Juan, Puerto Rico Sales and Merchandising Supervisor – (Off Premise) October 2011 to March 2014

Supervised all aspects of sales and merchandising team (MERCK 460 UPC’s and Revlon 950 UPC’s). MARIA F. DELGADO

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Audit for Brand Distributors, focus on rotation, OOS and planogram settings.

Supervised merchandising team and displays execution for brand visibility. (Campbell’s 200 UPC’s).

Marketing of product analysis, and opportunities of new products. (MERCK and Campbell’s).

Responsible for sales and program execution in all 119 Walgreens, 23 Kmart, 19 Wal-Mart and 18 CVS. (MERCK and Revlon).

Building and Presenting year plans and execution for our National Account. (Walgreens / Wal-Mart).

Coordinated and negotiated all promotional material in order to exceed sales quota.

Performed strategic analysis of logistics (Revlon).

Responsible for developing and assigning sales goals and supervising all aspects of the sales and merchandising team. (MERCK, Revlon and Campbell’s).

EDUCATION

Universidad Interamericana Rio Piedras, Puerto Rico 2002 – 2005

Bachelor’s degree in Business Administration / minor in Marketing. Universidad Iberoamericana Santo Domingo, Dominican Republic 2000 – 2002

Medicine Faculty Odontology

SEMINARS

May 2005 – Interior Design.

May 2006 – Social Events Coordinator.

June 2006 – Corporate and Social planning coordination.

July 2013 - Eagle Eye. Supervisor seminar.

July 2013 - Merchandiser’s DNA.

August 2013 - Merchandiser’s DNA of High Impact.

August 2013 – DNA of Sales Consultant and Merchandisers of High Impact.

September 2013 – Customer DNA.

September 2013 – Persuasive Sales.

September 2013 – Handling Objections.

August 2016 – VIRTUS (Maintain keeping new trainings). SKILLS

Brand Strategy – Sales and Marketing.

Communication Skills

Bilingual: English and Spanish

Computer Literate: Microsoft Office, Excel, Power Point

Market Analyst

Customer Service / Manage Multicultural Market.

Purchasing Management

Exceptional interpersonal skills.

Inventory and Forecast

Great organizational skills

Multitasking

Problem solver.

Sales technique

REFERENCES: Available upon request.

https://www.instagram.com/uloopmarketrade/

http://linkedin.com/in/maría-fernanda-delgado-1bbb1b81

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