Plant Manager Sales Representative

TERRY CRANDALL

*************@*********.*** • 805-***-****

www.linkedin.com/in/terry-crandall-30881628 • Simi Valley, CA OUTSIDE SALES REPRESENTATIVE CANDIDATE

Accomplished Sales Representative with 20+ years of industry experience in packaging and printing services. CORE COMPETENCIES

Consultative Selling B2B Sales Relationship Building Strategic Planning Complex Sales Cycles Cold Calling Needs Identification Objection Handling Presentations & Proposals Negotiation Skills Closing Sales Deals Cross-Functional Collaboration Networking Client Prospecting CRM Software ACCOMPLISHMENTS

Key Contributor to Colornet Press consecutively winning the most printing awards out of all Southern California printing companies, including 22 awards (5 Benny’s) in 2019.

Mentored other high-performing sales representatives in generating leads and closing deals.

Secured over $4.5M worth of sales revenue in current role at Colornet Press. PROFESSIONAL EXPERIENCE

COLORNET PRESS, Van Nuys, CA December 2017 – Present SALES CONSULTANT

Deliver outside sales for printing and packaging. Demonstrate expertise in selling promotional packaging, large format printing, including exhibit and trade show graphics, posters, banners, promotional signage, annual reports, booklets, direct mail and other marketing assets. Oversee account management and complex sales cycles. Engage with C-level executives, senior leaders, and other decision makers in creative operations to understand requirements and promote services and offerings. Cultivate strategic relationships. Develop effective plans to achieve revenue quotas and maximize long-term account opportunities.

• Increased revenue and profitability by generating new business and developing existing accounts.

• Recognized as a Top Producer with multi-million-dollar sales.

• Achieved $2.4M in sales in 2019, $1.2M in 2020, and $1.1M in 2021 thus far. SOUTHERN CALIFORNIA GRAPHICS, Culver City, CA July 2015 – June 2017 SENIOR ACCOUNT EXECUTIVE / VP OF PACKAGING

Sold value-added print and packaging solutions, managing the full sales cycle from prosecting to close. Created detailed business plans to reach goals and quotas. Identified new sales opportunities and built long-term profitable relationships. Delivered presentations to prospective clients outlining customized product applications based on needs assessment. Sold collateral printing, exhibit and trade show graphics, posters, banners, wall graphics, floor, auto wraps and fleet graphics. Assisted the Plant Manager in overseeing packaging production. Collaborated with CAD engineers to design secondary packaging solutions such as in-store displays, folding cartons, turned edge promotional projects and additional marketing materials for clients.

• Brought packaging business to the company and started the packaging division. TERRY CRANDALL Page 2

DOT GRAPHICS PRINTING AND PACKAGING, Chatsworth, CA May 2010 – July 2015 SENIOR ACCOUNT EXECUTIVE

Developed strategies to penetrate new business accounts. Managed and grew the existing customer base. Gathered customer requirements and identified sales opportunities. Obtained RFQs and prospected for new clients. Strengthened relationships with key decision makers. Provided reports on all account activity. Identified competitive trends. Collaborated with CAD engineers to design secondary packaging solutions such as in-store displays, folding cartons, turned edge promotional projects and additional marketing materials for clients.

• Grew sales from $785K in 2010 to ~$1.19M by 2014 as a sales representative new to packaging. Additional experience as a Sales Representative for Color Image Printing, Holden Color Inc., Anderson / LA (a RR Donnelley company), Graphic Service, and West Coast Graphics, and honorable military service with the U.S. Army. EDUCATION

Bachelor of Arts Coursework in Lithography

Pierce College, Woodland Hills, Ca

Advanced Training in Technology and Communications U.S. Army

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