Abhay Kumar

Tiwari

Marketing Specialist

A result-oriented Marketing Professional with 9+

years of experience across multiple roles in the

areas of brand, retail, offline, experiential

marketing & branding.

adpclg@r.postjobfree.com

081********

Bengaluru, India

linkedin.com/in/abhaykumartiwari

WORK EXPERIENCE

Sales & Marketing Manager

Bhavana Interiors

10/2020 - 04/2021, Bengaluru

Responsible for managing end-to-end sales & marketing Improve Productivity and customer life cycle as per plan and targets

Key Responsibilities: • Planning and execution of brand recall. • Analyze and track project-wise KPI performance. • Streamline processes & measure improvements. • Ensure high-quality customer experience. • Adhere to business quality parameters.

• Achieve sales AOP/targets. • Expansion of footprints. Marketing Associate

OYO India

04/2019 - 09/2020, Bengaluru

End to end planning and execution of BTL / ATL activities for both B2B & B2C marketing.

Events & Activations: Ideate strategies for brand promotional events & activities like roadshows, cross-promotions, new product launch, lead generation, Joint engagements for brand sponsorships and trade shows, mall activation webinars etc. Vendor Management: Build a seamless network of marketing partners across cities.

Consolidate and maintain vendor statements and records, liaison with finance on related and payment process. Stakeholder Management: Work in close coordination with operations, procurement/supply chain, training to enable marketing operations.

Training: organise training sessions for dealers/promoters/ influencers/sales team.

Branding & Transformation: End to end ownership, complete transformation of the property as per the brand guidelines across Karnataka including and not limited to GSB/ Signage’s/ ISB.

Marketing Coordinator for Amazon Devices

MultiplierMudra Brand Solutions Pvt. Ltd.

12/2018 - 04/2019, Bengaluru

Project management ATL & BTL roll out for Amazon devices. Understanding internal/external requirements and vendor management.

Monitored quality assurance - South India.

One point coordinator for/with internal external stakeholders- South India.

Completion of Project Task on time with very good interpersonal and communication skills.

SKILLS

Brand Marketing Offline Marketing Branding

BTL B2C Marketing B2B Marketing

Trade Marketing Experiential Marketing

Retail Marketing Digital Marketing

Vendor Development & Management

Lead Generation with Marketing

ACHIEVEMENTS

Branding Coverage Across Karnataka

(11/2019 - 01/2020)

Over achieved statewide branding coverage target consistently exceeding 90% month on month.

Branding Initiatives (12/2019)

Identified and facilitated correction of signage's creatives as per regional regulatory guidelines.

Apollo (Offline To Online Conversion)

(04/2019 - 09/2019)

Bangalore– Avg. of Q2 & Q3, 71%, the highest across India, achieved a feat of 200+% in August with highest realisation. OYO Game Changer (Planning & Execution)

(06/2019 - 08/2019)

To drive the program Apollo envisioned and launched an internal competition and executed “Meet & Dine with Aditya Ghosh- CEO” in the month of June’19 and executed event in the month of August.

SOB Collateral Deployment (06/2019 - 07/2019)

To drive the program Apollo planned and deployed collateral

(Standee + Tent card) across SOB properties in different phases-PAN India Across Geographies ( 650+ Properties) Amazon Products (Kindle Fire TV Stick Echo)-Offline

Marketing (12/2018 - 04/2019)

Launched and deployed 4 + exclusive Amazon Kiosk in the malls to expand product experience and sales - South India Locations. Streamlined and consolidated collaterals,devices & supporting equipment into digitalised inventory for 596+ outlets pan south. Nokia-Oreo 8.0 Training Program Across India

(12/2017 - 01/2018)

Managed execution and logistic across India - 4000+ promoter's training in 60+ hotels.

Amazon Device (Kindle)-Experiential Marketing

(10/2016 - 04/2017)

Have managed end to end planning and execution of Amazon Kindle display and demo in 140+ CCD outlets, which helps to get the maximise of product awareness and sales.

CERTIFICATES

Fundamental of Digital Marketing (03/2020)

Issuing Organisation- Google Completion ID: V7P ZH6 GPF Roles & Responsibilities

Roles & Responsibilities

Roles & Responsibilities

WORK EXPERIENCE

Senior Marketing Executive

beep experience management (p) ltd.

12/2015 - 11/2018, Bengaluru

Events and Brand activation for various brands across India. Vendor Management & Onboarding experience across country. Strategic Planning of Logistics and Implementation. Deployment of fixtures and POSM across the country. Quality Assurance + control with the help of pre and post evaluation reports.

Senior Marketing Executive

V V Group

03/2014 - 11/2015, Bengaluru

Experts in Event Production & BTL Activities

Planned and executed consumer outreach campaigns for various brand across India.

Planning and deployment of fixtures and POSM across key outlets.

Quality control with the help of pre and post evaluation reports. Marketing Executive

V V Group

07/2011 - 03/2014, Bengaluru

Experts in Event Production & BTL Activities

Planned and executed several campaigns in order to gain awareness for client's products and services-Mall, Corporate, Market, RWA & Retail.

Worked closely with production and audio-visual team to monitor the work quality.

EDUCATION

MBA

IMTS

2009 - 2011,

Bachelor of Arts

V.B.S. Purvanchal University, Jaunpur

2006 - 2009,

LANGUAGES

English

Professional Working Proficiency

Hindi

Native or Bilingual Proficiency

INTERESTS

Swimming Travelling

CERTIFICATES

Google Ads Display Certification

(05/2020 - 05/2021)

Issuing Organisation- Google Completion ID: 50309534 Email and Newsletter Marketing Foundations

(06/2020)

Issuing Organisation-NASBA Certificate No:

AbUXol7UMyMSqG_g5GyucNf8yzTq

Google Ads (AdWords) Essential Training (06/2020)

Issuing Organisation- Linked in Certificate Id:

ASnFKUS3kpVx2NS8ESX2PixQvdjx

Social Media Marketing: Strategy and Optimization

(06/2020)

Issuing Organisation- Linked in Certificate Id: AY0WfyOGh6s- jST0uRPokz3Rd-70

Social Media Marketing Foundations (06/2020)

Issuing Organisation- Linked in Certificate Id: AUKPZX13uMM- Rf55SaFtO9o-Cc2g

Google Analytics Essential Training (06/2020)

Issuing Organisation- Linked in Certificate Id:

AZ2ej9Bwkblvx4PVi2n0kOh3Neij

Content Marketing Foundations (06/2020)

Issuing Organisation- Linked in Certificate Id:

AZDclIR9yvwVw9E80y1WIdnOfvPY

Online Marketing Foundations (06/2020)

Issuing Organisation-NASBA Certificate

No:ARFGdc9Y6WHeSC0AfDf5cCwn5USu

Social Media Marketing: ROI (06/2020)

Issuing Organisation- Linked in Certificate Id:

AZ0m5NzYGobxEi7QpInVUfPKOqUh

Marketing on Facebook (06/2020)

Issuing Organisation- Linked in Certificate Id:

AQ4HK6ikxpXTO_ytKbNSdxzk7Dg

Marketing on Instagram (06/2020)

Issuing Organisation- Linked in Certificate Id:

AYZkkCaCbh5A8caGJ7vyOHL_L8-w

SEO Foundations (06/2020)

Issuing Organisation- Linked in Certificate Id:

AR_x9vTQY4c4kvy7tAOEoZOq36hL

HONOR AWARDS

Certification of appreciation for across India

maximum app installs in the Apollo program.

(07/2019)

OYO

SOFT SKILLS

Strong attention to detail Time Management

Problem-Solving Leadership Work Ethic

Adaptability Creativity

Roles & Responsibilities

Roles & Responsibilities

Roles & Responsibility

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