Hayley Barnett

*** **** **** ****** *** York, NY 732-***-****

adpcfw@r.postjobfree.com

CAREER OBJECTIVE

To secure a rewarding position as a travel specialist with a creative, engaging and successful company. The desired position should enable me to utilize my administrative, communicative and interpersonal skills in an atmosphere that is conducive for personal and professional growth.

EDUCATION

Endicott College, Beverly, MA Class of 2019

GPA:3.3

Major: Bachelor of Science in Business Management

Senior Thesis: Understanding the Travel Behavior of Generation Y

ATHLETIC ACCOMPLISHMENTS

●Played No. 1 Tennis Singles Fresh, Soph, Jr. and Sr. Years

●Undefeated in CCC Singles Play 2015

●Senior Year Captain of Endicott Tennis Team

●Voted 2015 CCC Rookie and Player of the Year

●Selected 2015 All-CCC First Team Singles and Doubles

●Selected 2015, 2016, 2017, 2018 All-CCC First Team Singles and Doubles

●Athlete of the Year

●2015 Division III Women’s Tennis Conference Champions

2015, 2016, 2017,2018 CCC Finalist

SKILLS AND EXPERTISE

● Content Marketing ●Customer Relation Management

● Data visualization ●Digital Strategy

● Consumer Behavior Analysis ●Social Media Advertising

EXPERIENCE

Executive Personal Assistant, New York City November 2020- Present -Execute various administrative tasks

-Arrange CFO's personal calendar

- Serve as an interface, managing calls, and visitors

- Handle pick up services and personal errands

-Organize complex domestic and international travel arrangements

-Coordinate proper activities for CFO’s family

-Manage household staff and special functions in New York City, Hamptons and France

Expressions Fashion Boutique, Colts Neck, NJ January- August 2020

Digital Marketing Coordinator

- Identified consumer needs and industry trends to assist in planning and executing strategic marketing plans

-Responsible for conceptualizing and driving digital campaigns to acquire specific target group

- Strategized, developed, and managed organic campaigns

- Maintained strong brand awareness across social platforms

- Monitored online presence of company’s brand to engage with users and strengthen customer and vendor relationships

- Created online platform content

- Managed schedules and adhered to processes to ensure each email/mobile communication was deployed on time

- Coordinated clothing vendor appointments and shipments

GoGo Tech, New York City June-November 2019

Digital Marketing

- Successfully managed companies two e-commerce private label on all social platforms (Body Merry, BRInutrition)

- Implemented social media marketing tactics to provide company growth & strengthen customer relationships

- Created the design and content on social platforms

- Develop and optimized online marketing initiatives to drive customer acquisition

- Responsible for composing blog articles

- Constructed influencer outreach program

- Launched sponsored ad campaigns to increase sales and repeat consumer visits

- Provided weekly and monthly digital marketing metrics

StudentCity, Peabody, MA September- December 2018

Marketing/ Recruiting Intern

-Assisted in developing programs to recruit students and group college leaders

-Helped formulate strategies to improve sales in designated regions

-Maintained communication with leads, prospects and customers

-Followed up with the respective hiring managers and candidates to maximize effectiveness and ensure timeliness of recruitment process

-Tracked leads and recruitment activity

-Monitored company social media accounts

-Expanded and modified social media content and platform

Monmouth County Park System, Colts Neck, NJ May- August 2018

Adult Tennis Instructor/ Coordinator

-Developed curriculum for adult players of different levels

-Administered drills and supervised games in clinic setting

- Provided instruction to hone skills and technique

-Taught private tennis lessons

-Planned and directed physical conditioning programs

-Instructed on game and tournament strategy

Forsgate Country Club, Monroe, NJ May- August 2017

Coordinator

- Welcomed and directed members and guests to club facilities

- Helped coordinate events and functions

- Monitored pool facilities and needed maintenance

-Promoted country club activities

- Assisted in enforcing club rules and safety measures

Rumson Country Club, Rumson, NJ June- August 2016

Food and Beverage Department Intern

-Coordinated snack bar management operations

-Responsible for taking daily inventory

-Monitored member accounts

-Scheduled charity and fundraising events

VOLUNTEER WORK

Relay For Life, Endicott College March 2018

Volunteer

-Raised money for cancer research

-Participated in relay events

COMPUTER SKIL

Microsoft Word, Excel, PowerPoint, Serve Safe, Shopify

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