Event Specialist Digital Marketing
Resume:
Donzel Lawson
Durham, NC *****
Phone: 919-***-**** Email: ********@****.***
LinkedIn: linkedin.com/in/donzel-lawson-291913142 Portfolio: donzellawson.wixsite.com/portfolio SUMMARY
Content Strategist displaying proficiency in competitive analysis, market research, display advertising, Wordpress, keyword research, social media advertising, content development, audio editing, SEO and paid search. Recently completed the Digital Marketing Bootcamp at the University of North Carolina at Chapel Hill to accentuate digital marketing skills. Flourishing in collective endeavors while contributing a unique insight for refined content across the digital landscape. SKILLS
Platforms/Programs/Tools: Google Ads, Facebook Business Suite, Wordpress, Microsoft Office, Twitter Ads, Googe Analytics Languages: English
RELEVANT EXPERIENCE
Event Specialist 2019 – Present
Advantage Solutions Durham, NC
Generating brand awareness through customer engagement. Increasing product sales by conducting event demonstrations. Building brand equity and promoting mobile apps with digital and printed media. Setting up and taking down product displays. Taking and uploading photos of displays through an internal, mobile biased, online portal.
Performing audits with clients to ensure necessary materials and resources are available for team members.
ADDITIONAL EXPERIENCE
Customer Care Agent 2017 – 2021
Customer Service Readiness Dunlap, TN
Working with Fortune 500 companies, using a 3rd party platform (Arise), to service clients from a home- based call center.
Answering calls and responding to emails, handling customer inquiries. Documenting all call information according to standard operating procedures.
Following up on customer calls
Researching required information using available resources. Managing and resolving customer complaints. Identifying and escalating priority issues. Routing calls to the appropriate resource.
Processing orders, forms and applications. Entering new customer information into the system. Updating existing customer information.
Assisting customers with technical issues.
Customer Care Agent 2015 – 2017
Spectrum (Formally Known as Time Warner Cable) Morrisville, NC First line of response to incoming calls in a call center environment Trouble shooting / Balancing equipment over the phone, remotely resetting or sending signals when necessary
Answering billing and general service questions
Collecting payments
Scheduling service calls, installs, home visits, and special request orders Assisting other agents via instant messaging service Consultive sales for television, phone and internet service PROJECTS
Market to Market – Campaign Analysis (Bacardi Live Moves) Researching a successful marketing campaign and explaining the brand's business model, the campaign’s objectives, strategies, and results.
https://www.canva.com/design/DAEhSkvG2EE/LOWebEdenM1YebHGV18t8A/view?utm_content=DAEh SkvG2EE&utm_campaign=designshare&utm_medium=link&utm_source=publishpresent Think Big – Content Gap Analysis (Swish Durham)
Comprehensively auditing a local business's content marketing and analyzing it for content gaps. Identifying relevant content opportunities that support campaign objectives. Composing organic social media mockups by building off content ideation and generating new ideas. https://www.canva.com/design/DAEje9nkpuo/VAgZF8sP- ZzXK4GliZZFvQ/view?utm_content=DAEje9nkpuo&utm_campaign=designshare&utm_medium=link&ut m_source=publishsharelink
A Tangible Experience – Social Media Campaign (Build-A-Bear Workshops) Strategy for a multi-platform social media campaign to help build a company’s reputation. Platform targeting and placements based on consumer behavior. https://www.canva.com/design/DAEr0W47uh4/nOg8fyeXkyHmzZmDnBiIyQ/view?utm_content=DAEr0 W47uh4&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink EDUCATION
Digital Marketing Bootcamp Certificate: University of North Carolina at Chapel Hill High School Diploma: Southern Durham High School Durham, NC
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