Development Company Conservation Program

CURRICULUM VITAE

AHMED M. El SHERBINI

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PERSONAL DETAILS

Address: ****, **** ** ******* **, Mokattam

Cairo – Egypt

Telephone No: Mobile - +201**-*******

Date of Birth: 29 November 1965

Nationality: Egyptian

Marital Status: Married with three children (21,18 &17 years) E- mail: *************@*******.***

QUALIFICATIONS

1982 – 1987 Bachelor's Degree, Faculty of Arts

Mansoura University – Egypt

1976 – 1982 High School Certificate

Ali Mubarak School – Mansoura, Egypt

LANGUAGES: Fluent English & Arabic. Basic French

TRAINING & QUALIFICATIONS

Professional Development Program International Development Ireland / Egyptian Tourism For Hospitality Managers. Federation. (2008)

Hazard Analysis Critical Control Point IC Hurghada (2008)

(HACCP) workshop.

Executive Revenue Academy Crown Plaza Abu Dhabi (2008)

Total Quality Management IC Hurghada (2008)

Cross Training in Engineering. IC Hurghada (2007)

Compass 21 Assessment Center. Intercontinental City Stars Cairo (2007)

I-Interview” and “I-Q” Workshops Intercontinental Resort Al Ain (2006)

Competency Based Interview Workshop Intercontinental Resort Al Ain (2005)

Performance Management Workshop Intercontinental Resort Al Ain (2004)

Appraisal skills Workshop Intercontinental Doha (2004)

FLS Training (Fire & Life Safety) Intercontinental Doha (2004)

Cross Training in House Keeping Intercontinental Doha 2003

Cross training in Sales Intercontinental Doha (2003)

Coaching International association of coaches (2003)

Priority Club Workshop Intercontinental Pyramids Park (2002)

Accounting for Non Accountants Intercontinental Doha (2002)

Appraisal skills Workshop Intercontinental Doha (2002)

Holidex Master Trainer HI Amman as representative of IC Doha (January 2003)

Holidex Plus Crowne Plaza Dubai as representative of IC Doha (2002)

Service Leadership Intercontinental Doha (2002)

Cultural Awareness Intercontinental Doha (2002)

Interpersonal Conflict Resolution Crowne Plaza Beirut as member of IC Doha (Nov 2002)

Managing Training and Development (MTD)Semiramis Intercontinental (2000) CURRICULUM VITAE

AHMED M. El SHERBINI

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Cross training Housekeeping Intercontinental Pyramids (2000)

Group Training Certificate (GTC) Semiramis Intercontinental (2000)

Cross training in Housekeeping Intercontinental Jeddah (1997)

Service Leadership Intercontinental Jeddah (1996)

Suggestive selling in Front Office Intercontinental Jeddah (1994)

Appraisal skills Workshop InterContinental Jeddah (1994)

Health & Safety-First Aid Course King Fahd Armed Forces Hospital (Jeddah - July 1993)

Guest Courtesy Training InterContinental Jeddah (1993) AREAS OF EXPERTISE

31 years of experience in Hospitality industry, participated in Four openings IC Jeddah, IC Doha, Crown Plaza City Stars Sharm El Sheikh and TOLIP Resort Ismailia, as well as the re-branding of IC Pyramids Park – Egypt and the re-branding of LAMAR Resort Abu Soma.

Financial and Budget Skills

Strategic, Marketing Planning

Revenue Plans and Feasibility Studies.

Trend Analysis and Rate Structuring.

Food & Beverage operations and Trends.

Quality & Operations Audit

Guest Satisfaction System

Executive Leadership Succession Plans

People Management

Hotel Operation Best Practice

Performance Management

Employee Relations

Health, Safety & Security Plans

Energy Conservation Program

Environment Protection

Purchasing Practices

Revenue Management

Operations vision & support

Chain Des Rotissurs Member.

American Hotel and Lodging Association Member

Facility Management.

EMPLOYMENT HISTORY

September 2019 - Cleopatra Hospitals Group

To Present Group Director of Facility & Hospitality www.cleopatrahospitals.com

Cleopatra Hospitals Group (CHG) is Egypt’s largest private hospital group by number of hospital beds and number of operating hospitals. The Group currently operates seven of the nation’s leading hospitals (Cleopatra, Nile Badrawy, Cairo Specialized, Queen’s, Al Shorouk, Al Katib Hospital and Bedaya Hospital) alongside two polyclinics (New Cairo and Majarah -6th October), encompassing 779 total beds and over 50 specialties with over 1,500 resident doctors and consultants and 900 nursing staff.

At all CHG’s state-of-the-art facilities, CHG has established various Centers of Excellence which offer our patients the most up-to-date and highest quality care. CURRICULUM VITAE

AHMED M. El SHERBINI

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Key Responsibilities & Achievements:

Reporting directly to the group CEO and directly supervising all Administration and Facility Directors at each hospital.

Overseeing and supervising all operational departments at all hospitals including Engineering, Housekeeping, Security, Food & Beverage (Catering), Fleet, Telephone Operators, Porters, Administration and Health & Safety.

Monitoring and evaluating all outsourced facility companies and negotiating all contracts.

Introduced KPIs (Key Performance Indicators) for each operation department.

Monitoring and following up on all renovation projects (full & Soft) at each hospital.

Created the Executive Floor (VIP Floor) concept for the whole group and already implemented at Nile Badrawy Hospital and Cairo Specialized Hospital with a great success.

Conducting training to all key managers on Quality of Services and how to improve Patient Experience at our hospitals.

Introduced many type of Checklists for all functions related to services at hospitals.

Fully in-charge of the New Head Office for the group in term of selecting the place, Design, Contracting and Furnishing.

In-charge of the new uniform project for the whole group.

Fully in-charge of the external audit for all hospitals and implemented all action plans and follow up with all concerned departments.

Monitoring in a monthly basis the internal quality audit and patient satisfaction survey and coordinating with concerned departments on their action plans to achieve the company goal.

Mar 2019 – Sep 2019 LAMAR Hotels & Resorts International UK & Egypt

www.lamarhotelsgroup.com

Executive Vice President / VP Operations.

LAMAR Hotels & Resorts international is a UK based hotel management and development company, with its sister shareholding company based in Egypt. Both were established to introduce a new concept in the hospitality industry with a unique vision in the Middle East and beyond, this vision is based on professional and personalized services companied with Middle Eastern hospitality culture.

Key Responsibilities:

Looking after the company development and its expansion.

Accountable for all Feasibility Studies including Financial Performance projection for new projects.

Holding the responsibility of developing the Company's Operations Manual and Standards for all operational departments (Finance, Rooms Division, Food & Beverage, Engineering, Security, Sales & Marketing and Human Resources).In Charge of recruiting key personal.

Negotiating the Management Agreements (O.M.A) with owners. CURRICULUM VITAE

AHMED M. El SHERBINI

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September 2017 – TOLIP Hotels and Resorts

To March 2019

TOLIP El Forsan Resort – Ismailia – Egypt

Opening General Manager.

www.facebook.com/pg/TOLIPELFORSAN/photos/?ref=page_internal Five Star Super Deluxe Resort 305 Rooms & Suites –– 14 F&B outlets, 2 large Health Clubs, wide range of Leisure & Sports Facilities, 4 SPA, 7 Meeting Rooms, 4 Banquet Halls, 3 Swimming Pools, 2 Football playgrounds, 2 Squash courts, 450 Meters Sandy Beach, Sports Club, Social Club, Administrative Building and 18000 Sq meters Shopping Mall. Key Responsibilities & Achievements:

Took over all the responsibilities on receiving the whole project (Hotel, Sports & Fitness Club, Social Club and Shopping Mall) from the contractors according to the company standards.

Coordinate with owning company on completing all furniture for rooms, public areas, Restaurants, Banquet Halls, indoor & outdoor Cafes and all Equipment for Engineering, Kitchens, Restaurants, Offices, pools, health clubs….est

Took the responsibility of hiring all key personnel prior to opening Executives, Department Heads, Assistant HOD’s and line managers.

Supervising and directing all departments and department’s Heads during the pre-opening stage.

Ensure all safety and emergency procedures are in place before opening, and conducted different workshops to all Engineering, House Keeping and Security team members.

Developed and implemented the Strategic Sales and Marketing plans for the opening.

Prepared the pre – opening budget.

Followed up on the preparation of the first year’s budget.

Prepared all Hotel’s menus for different outlets and Banquet facilities.

Managed to arrange and prepare the whole property for the Presidential Opening Ceremony. Which is successfully took place on 5th March 2018 and attended by President Abdelfattah El Sisi and H.R.H Prince Mohamed Bin Salman Crown Prince of Saudi Arabia.

Achieved GOP 56% during the first year of operation.

Successfully hosted a total of 146 conferences (National & International) during the first year of operation (2018).

Jan 2015 – April 2016 LAMAR Hotels & Resorts

LAMAR Resort Abu Soma – Red Sea- Egypt

General Manager

327 Rooms & Suites – Beach Resort, Four Stars Deluxe . 10 F&B outlets – 400 meters sandy beach, all leisure and sports facilities. CURRICULUM VITAE

AHMED M. El SHERBINI

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Key Responsibilities & Achievements:

In addition to my role as VP Operations, I have been assigned to be the GM of Lamar resort Abu Soma.

Carried out all process of Re-Branding the property.

Closely communicating with contractors the progress of the Refurbishment and Renovation activity until it is completed.

Closely monitoring the Training department on implementing the company standards and ensuring the best quality of services are provided.

Successfully implemented both HACCP and FLS (Fire-Life-Safety) programs for the Resort and following up on team members training for both programs.

Closely monitoring the Preventive Maintenance program and all Safety Measures and conducting spot checks / Risk Assessment on regular basis.

Implemented the Best Practice processes to increase efficiency.

Conducting weekly meetings with Department Heads individually to ensure the delivery of the best services to clients are maintained.

Managed to improve the Guest Satisfaction rating by 60% compare to 2014.

Daily monitoring the financial performance and cash flow of the resort.

Established a good contact with all Tour Operators to secure the flow of business for the Resort.

Achieved a tremendous improvement on Resort ranking in Trip Advisor, Holiday Check and Top Hotels evaluating sites.

Managed to reduce Utility Cost by 28% compare to 2014.

Implemented a very tight Cost saving plan during the Tourism Crisis.

Established annual Goals and Objectives to all HOD’s Jan 2011 - August 2017 LAMAR Hotels & Resorts International UK & Egypt

www.lamarhotelsgroup.com

Executive Vice President / VP Operations.

LAMAR Hotels & Resorts international is a UK based hotel management and development company, with its sister shareholding company based in Egypt. Both were established to introduce a new concept in the hospitality industry with a unique vision in the Middle East and beyond, this vision is based on professional and personalized services companied with Middle Eastern hospitality culture.

Key Responsibilities:

Looking after the company development and its expansion.

Accountable for all Feasibility Studies including Financial Performance projection for new projects.

Holding the responsibility of developing the Company's Operations Manual and Standards for all operational departments (Finance, Rooms Division, Food & Beverage, Engineering, Security, Sales & Marketing and Human Resources).In Charge of recruiting key personal.

Negotiating the Management Agreements (O.M.A) with owners. CURRICULUM VITAE

AHMED M. El SHERBINI

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January 2010 – INTERCONTINENTAL HOTELS GROUP, EMEA To April 2010

Crowne Plaza City Stars Resort Sharm El Sheikh – Egypt Pre Opening.

Resident Manager

www.ihg.com

418 Rooms & Suites – Five Star Deluxe Beach Resort – 16 F&B outlets, Leisure & Sports Facilities, SPA, Meetings and Banquet Facilities. Key Responsibilities & Achievements:

Supervising the operation departments and departments Heads during the pre opening stage.

Ensure all safety and emergency procedures are in place before opening, and conducted different workshops to all Engineering, House Keeping and Security team members.

Assist in the development and implementation of the Strategic plans and Marketing plans for the opening.

Assists in the preparation of the pre – opening budget.

Follow up with the Architects and Contractors on the development of the hotel and work completion.

Assists in the recruitment process of department heads and key positions. October 2006 – End of INTERCONTINENTAL HOTELS GROUP, EMEA December 2009

INTERCONTINENTAL HURGHADA RESORT & CASINO - EGYPT

Executive Assistant Manager / Acting General Manager www.ihg.com

252 rooms and suites – Five Star Deluxe Beach Resort – 6 F&B outlets, Meeting and Banquet Facilities – Disco - Casino - Leisure & Sports Facilities

– Private Beach, Marina, Diving & Aqua Center.

Key Responsibilities & Achievements:

Acting GM of IC Hurghada for four months during the transition period between two GM’s.

Smoothly carrying all General Manager’s duties during his vacation.

Improved GSTS (OSAT) score by 10% in 2009 compare to 2008

Improved GSTS (OSAT) score by 7% in 2008 compare to 2007

Improved Rave Par by 18% in 2008 compare to 2007

Improved Rave Par by 33% in 2007 compare to 2006

Improve GOP by 10% in 2008 compare to 2007

Improve GOP by 26.44% in 2007 compare to 2006

Implement saving plan in 2009 to enhance the GOP percentage.

Established a different source of business in 2009 to compensate the short- fall in wholesaler market due to the economic crises.

Achieve the highest hotel revenue since opening in 2007 & 2008

Improved total revenue in 2008 by 9.5% compare to 2007

Prepared with the GM, the hotel’s full renovation plan. This includes all rooms, public areas and three restaurants.

Prepare with GM the hotel’s 3 Years & 5 Years Plans. CURRICULUM VITAE

AHMED M. El SHERBINI

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Play an active role with regard to environment and community such as beach cleaning, supporting Charity organizations and Orphan children.

Focusing on all staff welfares, which enable us to minimize staff turnover. And giving a high priority to staff development.

Actively involved in the Hotel’s sell strategy and Marketing Plans.

Introduce and implement the Guest service Center project

Fully responsible of the Quality Evaluation System and the implementation of the Management Action Plans.

Fully responsible of the implementation and maintaining all I. Toolkits

In charge of the follow up and continuity of the Winning Ways program. And the newly launched (The Wheel Program).

Head of the Health and safety committee.

Carried out the swimming pool, Main Restaurant and Main Bar renovation.

Conduct yearly Appraisals and Development Plan for all HOD’s.

Taking the responsibility of setting Goals, Key Performance Objectives (KPO) and development plans for all HOD’s.

Oct 2004 – Oct 2006 INTERCONTINENTAL HOTELS GROUP, EMEA INTERCONTINENTAL RESORT AL AIN – UAE

Executive Assistant Manager / Acting General Manager www.ihg.com

216 rooms and suites – Five Star City Resort– 9 F&B outlets – Leisure & Sports

Facilities – Tennis, Squash, Swimming Pools, Gym - Rugby Beach, meeting rooms and large Banquet facilities.

Key Responsibilities & Achievements :

Acting GM for Five months during the transition period between two GM’s.

Smoothly carrying all General Manager’s duties during his vacation.

Best overall hotel revenue since the opening (2005).

Best GOP in the history of the hotel for the year 2005

Significant improvement in GSTS 29% higher than 2004

Substantial improvement in ESPS (2005)

Achieve 30% Increment on AvRR and Rev Par (2005)

Full supervision on Human Resources department for a period of 9 months.

Actively involve with IT in the implementation of high-speed Internet access

Work very close to Sales & Marketing department in term of Contracts, Revenue Plans, Sell Strategies, and IBP, Yielding programs, Revenue Room concept, Marketing Plans and Sales incentive.

Actively involved in the FLS and HACCP implementation

Prepared with GM, the hotel’s renovation projects to be carried out (1 F&B outlet, Health Club, 4 Meeting Rooms – Main entrance and driveway – Implementation of Club InterContinental Floor)

Actively involved in the implementation of the new “ tool kits ”: I- Clean, I-Arrive, I-Interview. I Opener and I-Q

Carry out the Annual and quarterly Quality Evaluation Audit for our hotel.

Conduct yearly Appraisals and Development Plan for all HOD’s.

Taking the responsibility of setting Goals, Key Performance Objectives (KPO) and development plans for all HOD’s.

CURRICULUM VITAE

AHMED M. El SHERBINI

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August 2000- Oct 2004 INTERCONTINENTAL HOTELS GROUP, EMEA INTERCONTINENTAL DOHA – Doha, State of Qatar

Rooms Division Manager (Opening Team)

www.ihg.com

245 rooms and suites – Five Star Deluxe City Hotel- 4 restaurants – Large banquet and meeting facilities – Private beach – Swimming pools and wide varieties of recreational facilities.

Key Responsibilities & Achievements:

• TORCH BEARER Award 2003

Best Hotel award within IHG

• Best Business Room (EMEA) 2002

• Member of the opening team of InterContinental Doha in November 2000. Actively involved in all pre-opening functions related to front office department, including training..

• Built and maintained consistent strong relationships with top dignitaries, such as Amiri Diwan and Ministry of Foreign Affaires, which enables us to get a good business from both.

• InterContinental Doha scored 97% in Guest Satisfaction Survey in 2003

• Responsible for successful implementation of all Front Office ICONS.

• Completely responsible for preparing the yearly rooms budget, and Departmental revenue plan.

• Completely responsible for conducting yearly Managing Performance & Development Review for all front office sections including senior Members.

• Responsible for installation and training of the Holidex Plus system.

• Completely involved in implementation of the Revenue Room concept and introducing the Up-selling Front Office program in 2001.

• Assigned the control of security department by the RVPO & GM since 2001. Carried out all preventive and security measure to ensure tension and stress free atmosphere especially during the gulf war crisis.

• Being the Chairman of the housing committee, responsible for overall smooth functioning of the staff housing from Jan 2003 until Oct 2003. Nov 1999 – Aug 2000 INTERCONTINENTAL HOTELS GROUP, EMEA INTERCONTINENTAL PYRAMIDS PARK – Giza, Egypt

Assistant Front Office Manager (Re-Branding Team)

www.ihg.com

5 Stars 470 Rooms & Suites, City Resort, located in the Pyramids area, wide variety of dining facilities (Italian, Lebanese, International, BBQ restaurants, bar & night discotheque. 6 meeting rooms and 2 banquet rooms. Leisure & sports facilities includes tennis courts, S. pool, basketball, Gym, steam-room and sauna.

CURRICULUM VITAE

AHMED M. El SHERBINI

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May 1992 – Oct 1999 INTERCONTINENTAL HOTELS GROUP, EMEA JEDDAH INTERCONTINENTAL HOTEL – Jeddah – Saudi Arabia Assistant Front Office Manager (Opening Team)

www.ihg.com

5 stars city leading hotel with 346 rooms and suites – Five Star Deluxe City Hotel - 04 restaurants, meeting rooms and one large banquet room. Leisure& sports facilities include S. pool, Gym, steam-room and health Club. Mar 1989 – Mar 1992 BAHAUDEEN HOTELS COMPANY, SAUDIA ARABIA SAHARI HOTEL JEDDAH – Jeddah – K.S.A

Assistant Rooms Division Manager (Opening Team)

Four stars, city hotel with 160 rooms and suites – 02 F&B outlets, meeting rooms and banquet facility.

References: Furnished upon request.

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