Freelance Writer Marketing Consultant

Kathryn Cramer

620-***-**** ************@*****.*** www.linkedin.com/in/katycramer

katycramer.weebly.com

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Write, edit, and proofread engaging content for blogs, websites, social, and emails.

Excellent writing and communication skills.

Responsible for the day-to-day creation and posting of content for several social profiles, including LinkedIn and Twitter.

Strong analytical skills and knowledgeable about measuring relevant KPI’s.

Familiar with Google software, such as Google Analytics, Search Console and Data Studio. Work Experience

Marketing Manager, INSTANDA (Remote) 2020-Present

Establish marketing strategy & content calendar.

Create email marketing campaigns from start to finish; content creation and automation, using Salesforce Pardot, and MailChimp.

Author engaging social posts for LinkedIn & Twitter.

Write content for blogs and articles for the INSTANDA website and third-party publications.

Oversee & manage external vendors for Public Relations, Website, and Video.

Proficient in business software (MS Office) & online tools (MailChimp & Pardot). Accomplishments:

Doubled LinkedIn engagement rate.

Tripled website traffic through consistent content updates and SEO strategy. Digital Marketing Consultant & Copywriter, Freelance (Olathe, KS) 2019-Present

Conceptualize and execute Digital Marketing strategies: email campaigns, SEO, social media, and website content.

Manage social media accounts; Responsible for creation and posting of engaging content for Instagram, Facebook, & Twitter including writing, posting, and analyzing results using Buffer.

Create & launch email marketing campaigns.

Able to manage multiple projects and meet or beat deadlines. Special Events Coordinator, Advice & Aid (Overland Park, KS) 2018-2019

Utilized strong strategic and problem-solving skills to coordinate multiple fundraisers, in order to maintain overall budget of $85,000.

Underwriter, Travelers, Select Accounts (Overland Park, Kansas) 2016-2017

Drive and maintain agency relationships through sales calls and agency visits. Underwriter, Zurich Direct Markets, P&C (Overland Park, Kansas) 2014-2016

Analyze and evaluate exposures and coverage needs for property & casualty insurance. Education

Digital Marketing Certificate, University of Vermont (Online) 2020

Created Digital Marketing campaign to increase online sales through digital promotions. Bachelor of Arts in Marketing, MidAmerica Nazarene University (Olathe, Kansas) 2014 Business Administration Minor, Leadership Minor. (3.82 GPA) Marketing Intern, Marketing Department, MNU (Olathe, Kansas) 2013- 2014

Created website content through gathering information & writing articles.

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