SR. MANAGER.
(FASHION RETAIL OPERATIONS)
MR.M.SHAHAN SHAFA
*************@*****.***
Workingexperience
PERSONAL SUMMARY
An ambitious and self-motivated individual who has the necessary skills and personal attributes required for a successful area manager. Boasting an
established ability to deliver growth, maximize sales and achieve set KPI targets. Having a background in multi-site retail management and a knack of bringing out the best in others. Prepared and available to take on a challenging role in any fast paced highly
competitive market place.
Sr. Store Manager& Assistant Operation
Manager.Fathima Group of Companies LLC Brands
(Allen Solly, Peter England, Louis Philip), United Arab Emirates (U.A.E) March, 2018 – Aug, 2020.
CAREER HISTORY WITH PAST ORGANISATION:
9 years Extensive qualitative experience in the field of Retail& Fashion Retail in UAE and KSA.
Worked as a Store Manager in Gulf Marketing
Group K.S.A. From Jan, 2017 - Till Feb, 2018.
Worked as a Store Manager in LandmarkGroup
K.S.A. (Iconic) Till Dec 2016.
Worked as a Assistant store Manager in July,
2013. (Splash & Iconic).
Joined in OCT 2011 as Staff &Supervisor.
( ICONIC &Splash) Landmark group K.S.A.
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Professional
Never sitting back and
thinking 'job done'.
Committed to bringing
innovation and the latest
ideas for concept on fashion
street trends.
Delivering exceptional
customer service.
Sales and target driven.
Solid area management
experience.
Responsibilities’:
Involved in acquisition of new branches.
Visiting and developing existing stores.
Inspiring and motivating staff to increase sales.
Deciding which staff members will be promoted.
Taking action to address underperforming stores.
Coaching, challenging and supporting employees.
Involved in the setting of sales and financial targets.
Oversee each store location and monitor and report on performance.
Identifying and delivering all relevant / appropriate opportunities.
Comprehending, interpreting and analyzing sales
figures.
Ensuring presentation and compliance in stores are up to company & Brand standards.
Arranging and chairing team meetings to discuss
strategy.
Implement a retail plan for my area in line with company strategy.
Having overall responsibility for marketing, media exposure and press releases in my designated area.
Mediating and resolving disputes between customers or suppliers and the company.
Drive sustainable revenues and create a customer base strategy at store level & Fast and friendly customer service culture offering world class standards to the customers.
Create and implement best practices to ensure
improvements in Efficiency, Productivity and Profits.
Drive behavioral changes at all levels towards basic retail principles across the store
Set up and monitor performance dashboards for
operational efficiency
Regularly audits own store administration and resolve any issues
Design and implement recognition and feedback
mechanisms
Develop and manage a comprehensive strategic
business plan
Monitor external trends and market developments to maintain competitive edge
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Understanding of contract
management and key
performance indicators.
Have direct experience of
dealing with staff
management issues.
Willing to be responsible
for delivering business P&L
financial targets.
Personal
Effective communicator and
listener.
Have the ability to analyze
customer trends and act on
insight.
Motivated to constantly
perform at the highest level
possible.
Good multitasking skills.
Personal Info:
Age: 31 years old
MaritalStatus: Married
Nationality: Pakistani
Language Known:
English//Arabic/
Urdu/Hindi.
Ensure to minimize bottom line and maximize top line for the store
Responsible for the growth of ATV & UPT for the store
Responsible for Retail Audit, Sale Audit, Cash Audit, BOE Audit in the store
To Ensure Low attrition rate of Retail personnel in store
Responsible for all kind of training to staff as customer service, Safety, product knowledge, New Process,
ORPSO, ORACLE, TAMS etc
Responsible for performance management of
subordinates, Individual performance,360 degree
Appraisal
Providing SWOT analysis on weekly & Monthly basis to Area Manager
Proactively working towards SMEP and to adhere all KPI to achieve
Liaison with COC and other government authorities for smooth operation of store
Actively working on space management and maximizing the sales returns per square feet
Working on department and category contribution report and making appropriate decisions for nonmoving
category
Implanting high standards all times and merchandising display according to VM docket and Dubai guidelines
Responsible for Loss Prevention & Shrinkage control
Actively participating in new store opening and
preopening process
Suggests proactive measures to the Area Manager to counter competition threats
Liaises with Retail and Concept Manager to ensure store has the correct stock package and required stock levels to maximize sales potential
Ensures store portrays the company image in all aspects of personal presentation and adheres to the
company dress code as laid out by the Company
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Hobbies: cricket,
football, planning
innovative
strategiesHappiness.
Overseeing the Receiving Department activities
comprising receiving of entire stocks that comes through the Dc &Dsd.
Resolving customer’s queries; supervising back office operations on daily basis thus adhering the processes.
Maintain work on all the concerned Wal Mart Reports.
Putting and monitoring international standard techniques in sales and marketing through effective customer
interface, accurate gauging of customer requirements and demand trends and high impact salesmanship and marketing strategies.
Carrying responsibility of target achievement by driving revenue growth as well as sales volume.
Maintaining P&L for the store and minimizing the bottom line expenses and maximizing top line.
Planning of the merchandise for the store keeping in mind the Gross Margins and latest trends.
Looking after the store’s internal and external marketing include vendor development printing leaflets & other offers time to time.
Liaison with different kind of government authorities as Food Corporation of India, weight & Measurement
Department of India etc
Ensuring the proper delivery of the selected during purchasing by the category for the seasons.
PROFESSIONAL EXPERIENCE
Managerial attributes
Experienced in development and performance
management.
Can drive KPI's and sales in order to achieve budget.
Ability to ensure ongoing improvement of customer service standards across the area
Managing under-performing team leaders and
employees.
Leading retail teams at disparate locations.
Targeting and developing specific markets.
Ability to creatively solve problems.
Extensive knowledge of health and safety,
of pe
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environmental health and legal requirements.
Personal attributes
Having the required confidence, drive and
enthusiasm.
Possessing exceptional communication skills.
Ability to lead a team.
Strong interpersonal influencing skills.
Approaching every task with passion and enthusiasm.
Thriving in a high volume, pressurized environment.
Coming up with new ideas.
People development.
Ability to maintain and grow key relationships.
Thinking clearly under pressure.
EDUCATION
D.A.E Electronics (P.B.T.E. LAHORE )2009
Graduation: University of the Punjab, 2011.
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