Anjali RK

Salesforce Administrator

adpa1j@r.postjobfree.com

201-***-****

US work permit: GC EAD

SUMMARY:

4+ years of experience in Salesforce.com CRM Platform, Google Analytics and Digital marketing.

Knowledge of various coding languages including HTML, CSS, JavaScript and Digital Marketing.

Experience on working with custom objects, custom fields, Pick-list, page layouts, WorkflowAlerts and Actions, Approval Process, Validation Rules, Custom Tabs.

Experience in building Visual force pages and Custom Objects.

Proficiency in administrative tasks like Creating Roles, Profiles, Users, Email Services, PageLayouts, Workflow, Process builder, Flows processes, Actions, Reports, Approval Processes, Dashboards, Tasks and Events and Proofing emails.

Experience with salesforce Lightning.

Extensive experience in creating lookup relationships and master-detail relationships on the objects and creation of junction objects to establish connectivity among other objects.

Skilled in Sales cloud, Service cloud, Custom Cloud, Chatter and App Exchange applications.

Good Experience in data migration and integration using Data Loader

Experience in creating detailed process documentation and deployment process on issues forFuture Follow ups.

Customized existing Visualforce to align with salesforce new Lightning UI experience.

Experience working with Force.com IDE, Data Loader, Apex Explorer and Salesforce.comSandbox environments.

Implemented security and sharing rules at object, field, and record level for different users atvarious levels of organization.

Expertise in maintaining the Functional areas of Data Management, Forecasting, Accounts,Contacts, Leads, Campaigns, Opportunities, Quotes, Activities, Dashboards and Reports.

Paid Advertisement: Creating Landing pages using HTML and Wordpress, Google Adwords, Facebook Advertising( Both Lead generation and traffic increase), Google Analytics.

Excellent written and verbal communication skills to keep executive staff and team members apprised of goals, project status, and resolving issues and conflicts.

A skilled problem solver and an efficient team player. Can effectively work in both independent and collaborative work environments.

Team player with skills of learning quickly, implementing the knowledge for immediate contributions, solving analytical problems and excellent communication and documentation skills.

Always self-motivated and challenging.

CERTIFICATIONS:

Salesforce Administrator 201 Certification

Google Analytics and Google AdWords

EDUCATION:

Bachelor of Engineering (E&C) VTU India

TECHNICAL SKILLS:

Salesforce Platform

Tools Apex Language, Apex Classes, Apex Triggers, SOQL, SOSL, Apex DataLoader, Dashboards, Reports, Analytic Snapshots, Outbound Messages, Workflow, Process builder, Flows processes, Field updates, Reports, Custom Objects, Custom settings, Custom labels and Tabs, Email Services, Role Hierarchy, Dashboards, Security Controls, AppExchange Package & Custom Application and Sandbox data loading.

Business Process

Service Requests and Activities, Opportunities, Quotes and Proposals and Order Management

Campaign Management, Case Management, Contract Management and Pricing

Approval, Partner Deal Registration, Data Cleansing and De-duplication, Agreements and Entitlements

Application and Web Servers: Web Logic and Tomcat.

CRM Applications

Salesforce.com: Sales Cloud, Service Cloud

Force.com: Custom Cloud

Salesforce Lightning

Salesforce.com: Reporting and Analytics of Sales, Service and Custom Cloud

Salesforce.com AppExchange: Application for code backup and sub versioning within Salesforce

Salesforce Communities.

Digital Marketing

SEO

Google Ads, Facebook Ads

Brand Management

Email Marketing

Social Media Management

Content Writing

Languages

Apex, JavaScript, SQL

HTML, XML, CSS, JavaScript

Knowledge Areas

Business Requirements Gathering, Design Development, Testing, Production Support, Implementation.

General

Operating Systems: Windows 7/8/10, Windows Server 2012

Documentations Tools: MS Office: Word, PowerPoint, Access, Excel, Outlook, Google Docs

PROFESSIONAL EXPERIENCE:

Client: HSshelters (Real estate)

Salesforce Administrator + Digital marketing executive Oct 2015 – Dec2019

Responsibilities:

Integrated with various teams such as marketing and production team and users to gather business requirements and documented them accordingly.

Participated in the App Customization and application setup Activities on Salesforce.com to meet the functional and operational needs of the organization.

Design Entity-Relationship models for various custom objects and used Visualforce pages to design the interface Components.

Created custom Entity Relationship data model based on the provided business requirements and integrated it with the Standard Salesforce Objects.

Created Custom fields, pick lists, field dependencies and validation formulas to the custom objects.

Created pick lists and page layouts and coupled those using Record Types.

Added, configured workflow rules, time triggered workflows, email templates resulting into effective web to lead communication with customers and partners.

Created profiles and implemented Object and field level security to hide critical information.

Created users, roles, public groups and implemented role hierarchies, sharing rules and record level permissions to provide shared access among different users.

Worked on the Page Layouts, enhanced search results by modifying Search Layouts, provide Custom links, related lists and other components on Record detail pages and Edit pages.

Created Page Layouts, Record Types, Profiles, Permission sets, security and sharing, Cases, Report Types, Reports and Dashboards, master-detail and lookup relationships.

Implemented Approval processes, created Email Templates and Approval Page Layouts and tested using Sandbox.

Created various Workflows and Process builder for creating and updating records, sending email alerts, quick actions and approvals.

Managed critical information on the Profile users by implementing Role Hierarchies, sharing rules and implementing Object and Field Level Security.

Generated custom dashboards and pipeline reports for analyzing clients and claims.

Performed mass data import from external databases into Salesforce.com application using Import Wizard, Excel Connector.

Developed visual force for generation of customizable service PDF report. Design the whole page using CSS print media query.

Provided enhancements to the Salesforce deliverables by involving in User Acceptance Testing(UAT) and working the internal areas within the organization.

Knowledge on Salesforce Lightning components to build custom applications.

Single handily managing overall Website management and SEO activities

Directly reporting to sales head and getting the requirements.

Paid Advertisement: Creating Landing pages using HTML and Wordpress, Google Adwords, Facebook Advertising( Both Lead generation and traffic increase)

Developing and implementing online marketing strategies to generate brand awareness, product sales and generate appropriate traffic

Initiated the E-mail marketing to reach out audiences

Managing all online advertising, social media, professional associations and other organizations

Analyzing leads behavior for site traffic, page performance, click navigation &etc

Assisting growth with online paid search, referral and affiliate programs, online display advertising and traditional media campaigns to optimize promotion, customer acquisition and retention

Evaluating and updating corporate web content that include re-designing home and other pages to optimize campaign effectiveness

Environment: Saleforce.com platform, Salesforce Lightning, Apex Language, Salesforce Communities, Pages, Data Loader, HTML, Java Script, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls, Digital marketing, Email Marketing, SEO, SEM, Paid Ads, Sandbox data loading, App Exchange, Windows 7.

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